Our People
Regional Management
Pete D. Pedersen
Chief Executive Officer
Telephone: +44 (0) 20 7932 1850
pete@grayling.com
Pete joined Grayling as Global CEO in February 2013.
He previously worked at Edelman for nearly 20 years, where he was a leading member of the executive team on key accounts such as Microsoft and Xbox, before becoming Global Chair of the Edelman Technology Practice.
Pete is a seasoned communications professional with long experience of handling global campaigns.
Loretta Ahmed
CEO Middle East and Africa
Telephone: +971 2 401 2612
loretta.ahmed@grayling.com
With over 20 years' experience in consumer marketing and public relations, Loretta Ahmed joined Grayling Middle East & Africa as CEO for the region in April 2013. Previously CEO for the UK, the largest division in Grayling, Loretta has been with the group for 18 years and sits on its global board.
During her time with Grayling she has championed its expertise in devising global and national programmes that truly excel at grass-roots delivery. For this reason the UK agency now works for a number of government departments running public awareness campaigns that require a national through regional strategy. To really challenge behaviour and change attitudes you have to ‘get local’ and this is a cause Loretta regularly promotes on behalf of the agency. Loretta's in-house marketing experience includes a corporate PR role at Central TV and a marketing role at Premier Brands UK. Since moving into the agency sector, her consumer brand experience has encompassed Coca-Cola, Jaguar Land Rover, McDonalds, BBC and a number of media sector clients.
This year she has been invited to become a Fellow of the PRCA and she was recognised for her outstanding contribution to the PR Industry at the CIPR 2012 Awards.
Jan Simunek
Regional Director, CEE & SEE
Telephone: +420 2 2425 1555
jan.simunek@grayling.com
Jan has worked with Grayling for fifteen years and held country management positions in the Czech Republic / Slovakia, Romania, Bulgaria and Turkey before assuming CEE regional operational responsibility. Jan is an experienced advisor to international companies on Public Affairs and Corporate Communications, providing high-level strategic counsel focusing on government relations, supporting foreign direct investment, privatizations and M&A activities, offering clients a unique insight into government policy-making at the highest levels.
Jan has worked across many sectors including telecoms, banking, energy, construction, broadcast and defence sector. Jan has also directed a number of pan regional corporate accounts focusing on government relations, reputation management, issues and crisis management and financial PR. He handled regional corporate campaigns for companies including Visa Europe, ASTRA, Pokerstars, HP, RWE, ArcelorMittal, Google, GE and Deloitte.
Shirley Hanley-Ryder
Regional Director, Grayling Turkey, Russia, CIS and SEE
Telephone: +7 495 788 6784 ext 1046
Shirley.Hanley-Ryder@grayling.com
Shirley has broad experience in consumer and corporate PR across a variety of industries and sectors but in particular has worked on some of the world’s leading international brands inclulding Coca Cola, Diageo, Unilever and Roche as well as driving consumer awareness campaigns for the government and private sector in the UK. Prior to joining Grayling’s senior management team in Moscow earlier this year she ran her own marketing communications agency in the South of England having previously been Deputy Managing Director of QBO plc, now Bell Pottinger. Shirley is listed in Debrett’s People of Today.
Christine Boehlke
CEO, North America Public Relations
Telephone: +1 415 442 4025
chris.boehlke@graylingcp.com
Christine has more than 30 years experience in corporate positioning, branding, marketing and crisis management, and her integrated marketing expertise helps clients build revenue along with image and reputation.
Chris has helped pioneer categories such as digital and Internet video, Internet shopping and entertainment, online fraud protection, virtual conferencing, mobile and wireless computing and customer relationship management.
Chris spent the first portion of her public relations career representing some of the most respected consumer brands in the world, including Johnson & Johnson, Levi Strauss, Mattel, MGM, Oscar Mayer and a variety of Procter & Gamble products.
Chris holds a BA from the University of Pennsylvania in Philadelphia.
Western Europe
Rémy Debrant
Director, France
Telephone: +33 1 55 30 80 82
remy.debrant@grayling.com
Rémy graduated from the European Business School (MBA), after specialising in international strategy and communication. His first career step was as head of communications for a software company.
He then founded the Public Relations agency EuroTandem when he was just 23, together with Thierry Legaud. Having concentrated on B2B and B2C new technologies, the agency entered the consumer sector in the late 1990s. Rémy acquired B2B and B2C new technologies expertise through wide reaching Public Relations campaigns for leading clients such as Xerox, Sony, JD Edwards, Computacenter, StorageTek and DowJones, with internet players such as Google, Ask.com, Lastminute.com, Opodo, SeLoger, Vente Privee and DoubleClick, and consumer products such as Casio and Innocent.
He has also gathered valuable expertise in corporate communication and crisis communication and has access to a comprehensive network of the French media.
Rémy became CEO of Trimedia France after EuroTandem and Trimedia Communications joined forces in early 2006 and is now CEO of Grayling France.
Eduardo Fuentes
CEO, Spain & Portugal
Telephone: +34 91 522 1008
eduardo.fuentes@grayling.com
Eduardo Fuentes is a graduate in Information Science. He also has a MA in the specialisation of Economic Communications from the Complutense University of Madrid and the Economics Information Journalist Association (APIE).
Eduardo has over 16 years experience in both media and Public Relations consultancies at international level, with a range of solid media contacts. He has also developed and advised on communications campaigns for companies and organisations such as BBVA, Caja Madrid, BT, Sun Microsystems and Akzo Nobel.
Eduardo has previously directed AxiCom, Cohn & Wolfe Spain and a pan-European communications consultancy. With considerable success, in only two years, Eduardo was able to build their portfolio of ongoing clients from two to twelve and the staff from one to seven employees. Eduardo is a specialist in corporate communications, CSR as well as in the IT, renewable energies and health industries.
Wolfgang Lang
CEO, Germany
Telephone: +49 69 96 22 19 60
wolfgang.lang@grayling.com
Wolfgang Lang is a qualified business economist, holding a degree in business administration. After initial spells with Ogilvy & Mather and Hill & Knowlton he worked for two years with the BBDO subsidiary Sponsor Partners in Bonn from 1994–1995. The position of marketing manager with NDR Media took Wolfgang to Hamburg in 1996. After two years with the NDR (North German Radio+TV) he reverted back to agency work once more, becoming 1999 Managing Director and member of the Executive Board at Weber Shandwick Germany. For five years his responsibilities included leading the Hamburg office as well as serving both national and international corporate and brand / consumer clients on a senior level.
From 2004-2006 Wolfgang was with the Bob Bomliz Group/BBDO as Managing Director for the offices Berlin, Bonn and Düsseldorf.
From 2006 until 2012 Wolfgang was for more than six years Executive Vice President (EVP) at Weber Shandwick Germany, taking overall responsibilities. Focusing on corporate and brand communications, he offers high level advice to various international and national clients.
Since May 2012 Wolfgang is CEO Grayling Germany.
Russell Patten
CEO, Belgium
Telephone: +32 273 81 783
russell.patten@grayling.com
Russell Patten is CEO of Grayling Belgium and has specialised expertise in EU policies relating to the environmental, energy, transport, as well as agri, food and drinks policies.
A British national, Russell’s career in Brussels spans 20 years, encompassing a wide range of corporations, trade associations and European Institutions. After beginning his career at the European Commission (Telecommunications), Russell joined the law firm, Oppenheimer, Wolff & Donnelly specialising in EU telecoms competition, and trade law.
Russell subsequently moved to a British Public Affairs consultancy, IGA Europe, and in 1995 joined Hill & Knowlton where he ran the Public Affairs department of the Brussels office until his promotion to Vice-President in 2002 responsible for Public Affairs in the EMEA region.
He was secretary-general of the European Express Association from 1994 to 2003, is currently Secretary-General of Transfrigoroute International and was President of the British Chamber of Commerce in Belgium from 2005 to 2007. He is currently Vice President of the EU Committee of the Chamber.
He is a professor at the College of Europe, ISMAPP and the University of Kent and holds a degree in political sciences and languages from the University of Kent, a diploma in French politics from the Institut d’Etudes Politiques de Paris and a Masters in EU Affairs from the College of Europe in Bruges.
Sepp Tschernutter
CEO, Austria
Telephone: +43 1 524 43 00
sepp.tschernutter@grayling.com
Sepp has been CEO of Grayling Austria since April 2006 and has been with the company as Managing Director since 2001. From 1993 to 2000 he was a Senior Consultant and member of the management board of ikp - Institut für Kommunikations-Planung Salzburg/Vienna.
Sepp also currently lectures at the Universities of Salzburg and Krems on the subjects of Corporate Communications, Strategy, Corporate Identity, Corporate Communications, Crisis Communications, Non Profit PR and Public Affairs.
Sepp holds a Master of Business Administration (MBA) from the Vienna University of Economics and Business Administration and he graduated in Communication and Political Sciences (MA) from the University of Salzburg.
Alison Clarke
CEO UK and Ireland
Telephone: +44 (0)7909 845 696
alison.clarke@grayling.com
Alison’s role at Grayling centres around mobilising the network to ensure we deliver for our clients.
She has over 20 years’ consultancy experience working with some of the world’s best-known global organisations.
Her particular focus has been on reputational issues both from an external and internal communications perspective and the effective implementation of multi-market communications strategies.
In addition she has advised on issues management and crisis communications both in the UK and in Asia where she was based for three years.
Alison co-chaired the joint industry taskforce on the measurement and evaluation of Public Relations, which lead to the production of the first Evaluation Toolkit by the CIPR and PRCA.
She is a Fellow and former President of the Chartered Institute of Public Relations, an Accredited member of IPRS and a court member of the Guild of Public Relations Practitioners.
Stephan Oehen
Managing Director Switzerland
Telephone: +41 44 388 91 75
stephan.oehen@grayling.com
- Core Skills
Corporate Communications, Marketing Communications, Public Affairs / Lobbying, Financial Relations, Investor Relations, Stakeholder and Shareholder Communications
Strategic PR planning, international PR campaigns, B2B and B2C, Crisis Communications, Media and Performance Training
- Sectors
Industry, Financial Services, IT, Healthcare, Pharmaceutical Industry, Airline Industry, Management Consulting, Associations, Public Sector
Carina Lindberg Glavå
CEO, Sweden
Telephone: +46 (0)708 20 69 25
carina.lindberg-glava@grayling.com
Carina Lindberg Glavå är VD för Grayling i Sverige och är ansvarig för Graylings Göteborgskontor. Hon har 12 års erfarenhet som kommunikationskonsult, är journalist och socialantropolog, och har dessutom erfarenhet från ett över 20-årigt politiskt engagemang, bland annat som arbetarekommunordförande. Hon arbetar i dag främst med strategisk rådgivning vid utvecklings- och förändringsprocesser, med risk- och krishantering samt med påverkansarbete.
Carina har publicerat två böcker: 19 samtal om vår samtid: Om kunskapssamhället, tillväxten, välfärden – och om Göteborg, Bokförlaget BAS vid Handelshögskolan i Göteborg. 1999 kom Projektverkare – att leva och arbeta med förändring från Korpens förlag
Central and Eastern Europe, South Eastern Europe & Eurasia
Jan Simunek
Regional Director, CEE & SEE
Telephone: +420 2 2425 1555
jan.simunek@grayling.com
Jan has worked with Grayling for fifteen years and held country management positions in the Czech Republic / Slovakia, Romania, Bulgaria and Turkey before assuming CEE regional operational responsibility. Jan is an experienced advisor to international companies on Public Affairs and Corporate Communications, providing high-level strategic counsel focusing on government relations, supporting foreign direct investment, privatizations and M&A activities, offering clients a unique insight into government policy-making at the highest levels.
Jan has worked across many sectors including telecoms, banking, energy, construction, broadcast and defence sector. Jan has also directed a number of pan regional corporate accounts focusing on government relations, reputation management, issues and crisis management and financial PR. He handled regional corporate campaigns for companies including Visa Europe, ASTRA, Pokerstars, HP, RWE, ArcelorMittal, Google, GE and Deloitte.
Gergely Ábrahám
CEO, Hungary
Telephone: +36 1 266 78 33
gergely.abraham@grayling.com
He started his career as a journalist, at Index.hu, one of the most popular news portals in Hungary and at national daily, Népszabadság. He also worked for different telecommunication companies where he was responsible communications and PR activities.
He spent altogether 4 years in the public sector; he was working as a Press Officer in the Hungarian Parliament. He directly came from a governmental position where he served as senior advisor and spokesperson for the Ministry of Economy and Transport for more than two years.
Gergely joined Grayling as a Director of Public Affairs in 2008. In 2009 he was appointed CEO of Grayling Hungary.
Peter Fecko
Country Manager, Slovakia
Telephone: +4212 5920 1401
peter.fecko@grayling.com
Peter joined Grayling in 1998, the year the Bratislava office opened. Since then, Peter has worked on a variety of clients and projects, including co-ordination and execution of long-term PR campaigns for U.S. Steel, Visa International, Intel and Scania.
Peter is responsible for co-ordination of all client activity and business acquisition at the Grayling Slovakia office.
Vladimir Melnikov
Deputy General Director, Russia and Eurasia
Telephone: +7 903 790 28 22
vladimir.melnikov@grayling.com
Vladimir Melnikov is well-known amongst business journalists in Eurasia for his work for UES CEO and President of the CIS Energy Committee, Anatoly Chubais, as well as for his work with the owner of System Capital Management, the biggest investor in Ukraine. He was also secretary of the IPO Communications ‘SWAT’ Committee at state oil firm, Rosneft, which became Russia’s largest-ever IPO ($11bn) and is still the largest IPO on the London Stock Exchange.
Vladimir started his Public Relations career, after a period in state service, with the Vologda regional government where he became Communications Director. During this time he was campaign manager for Vladimir Putin's Presidential Election campaign in 2000.
Vladimir joined Grayling Russia in 2004 and has been working for a number of Russian and international clients handling financial issues management and Public Affairs. He is an experienced high-level media handler but has also worked with clients who have ‘government relations crises’, helping western clients navigate the complexities of Russian governmental and state agency structures. Vladimir’s unique talent is to share the same cultural and political DNA of the Russian state, but to combine this with the absolute best in western-style communications techniques. He is a pre-eminent crisis management counsellor.
A graduate of Vologda State University, Vladimir was awarded an MSc in economics and finance from the Russian Academy of Civil Service (Krasny Diplom) and, in 2001-2002, completed a second MSc in media and communications from the London School of Economics. He has guest-lectured on PR and media in Russia at California State University.
Jennifer Paavola
Director, Central Practice Team, CEE, SEE & Eurasia
Telephone: + 36 70 371 3896
jennifer.paavola@grayling.com
Jennifer is considered an expert in all areas of brand communications and has helped some of the world’s biggest companies solve their biggest communications challenges. At Grayling she heads the central practice team for the CEE, SEE and Eurasia region, which works with the consultancy’s regional clients and also provides top-level strategic and creative consulting.
Jennifer’s experience includes the full array of global communications work as a consultant for some of the world's top brands. Her industry experience includes healthcare, energy, technology, professional services, finance and FMCG.
Before joining Grayling, Jennifer was the CEO of Pleon London (now Ketchum Pleon) and sat on the European Board of Directors. Her remit was to lead the diversification process in London when Pleon was created from Brodeur UK. Her work resulted in a services portfolio comprising PR, strategic communications and issues management and creative services/digital. Prior to her CEO role, Jennifer was a Director and lead on the Shell account for over 4 years. She was also Interim Vice President of External Affairs for Shell Renewables, Hydrogen and CO2.
When Jennifer first moved to the UK she helped establish a partnership-based services company that worked with the country’s leading legal and corporate finance houses in supplying the full-range of integrated expertise for early-stage technology companies and the venture capitalists behind them. Capabilities include strategic business planning and corporate finance. In the US Jennifer was the Director of Marketing and Corporate Communication for iGATE (NASDAQ: IGTE) a global IT services and outsourcing company. This included overseeing the communications teams for the holding company, venture capital arm and 12 subsidiaries located in the US, India and Europe. Jennifer started her career at Ketchum.
Natasa Trslic Stambak
Regional Manager, SEE
Telephone: +38514882860
natasa.trslic@grayling.com
Nataša Trslić Štambak took over regional role in Grayling in February 2010, following her success as country manager of Grayling’s Croatian operation and good results in many projects implemented across SEE region.
With 10 years in this sector, Natasa has extensive experience in corporate reputation, financial communications, merger and acquisition and privatisation. Natasa was responsible for overseeing the coordination of public affairs campaigns and corporate communications for several foreign investors in SEE region.
Her experience includes advising Russian oil company YUKOS on the Druzba Adria project in Croatia, handling the merger between UniCredit and HVB on the Croatian and Bosnian markets, as well as consultancy to IKEA in their process of establishing a business in the SEE region.
In addition, Natasa is responsible for business development of Grayling in SEE region, growing the client portfolio and developing the team across former Yugoslavia and Albania.
Natasa joined Grayling in 2002 from a background of in-house public relations, previously responsible for communication at a Croatian manufacturing company and a major publishing house. Natasa was also a journalist for several publications including the leading national daily, Jutarnji list. She holds MA from Faculty of humanities at the University of Zagreb, Croatia.
Shirley Hanley-Ryder
Regional Director, Grayling Turkey, Russia, CIS and SEE
Telephone: +7 495 788 6784 ext 1046
Shirley.Hanley-Ryder@grayling.com
Shirley has broad experience in consumer and corporate PR across a variety of industries and sectors but in particular has worked on some of the world’s leading international brands inclulding Coca Cola, Diageo, Unilever and Roche as well as driving consumer awareness campaigns for the government and private sector in the UK. Prior to joining Grayling’s senior management team in Moscow earlier this year she ran her own marketing communications agency in the South of England having previously been Deputy Managing Director of QBO plc, now Bell Pottinger. Shirley is listed in Debrett’s People of Today.
Middle East
Loretta Ahmed
CEO Middle East and Africa
Telephone: +971 2 401 2612
loretta.ahmed@grayling.com
With over 20 years' experience in consumer marketing and public relations, Loretta Ahmed joined Grayling Middle East & Africa as CEO for the region in April 2013. Previously CEO for the UK, the largest division in Grayling, Loretta has been with the group for 18 years and sits on its global board.
During her time with Grayling she has championed its expertise in devising global and national programmes that truly excel at grass-roots delivery. For this reason the UK agency now works for a number of government departments running public awareness campaigns that require a national through regional strategy. To really challenge behaviour and change attitudes you have to ‘get local’ and this is a cause Loretta regularly promotes on behalf of the agency. Loretta's in-house marketing experience includes a corporate PR role at Central TV and a marketing role at Premier Brands UK. Since moving into the agency sector, her consumer brand experience has encompassed Coca-Cola, Jaguar Land Rover, McDonalds, BBC and a number of media sector clients.
This year she has been invited to become a Fellow of the PRCA and she was recognised for her outstanding contribution to the PR Industry at the CIPR 2012 Awards.
Tamara Bullock
Regional Director, Northern Gulf
tamara.bullock@grayling.com
One of the most experienced corporate communication senior counsellors within Grayling started her career as a journalist and joined our group as the first employee in the Southeast Europe in 2002. Lawyer by training, Between 2002 and 2010 Tamara managed our successful offices in Serbia, Croatia and Slovenia serving as a C-Suite corporate communication and public affairs advisor to major multinational companies and brands such as: Holcim, TetraPak, Henkel, IKEA, Coca Cola, MARS, Visa Inc, Erste Bank, Telenor, IBM, Samsung, Lenovo, Google and others. In 2007 Tamara gets deployed to Moscow where she serves as a Deputy Head of our consultancy and successfully heads our Corporate and Technology team of 20 consultants.
In 2007 and 2008 she also served as Communications Advisor to the Serbian Deputy Prime Minister Bozidar Djelic responsible for EU integrations and financial regulatory reforms. On behalf of the Cabinet she manages the team which creates communications strategy and manages relationships with leading domestic and foreign media
Her specialty is corporate reputation management and public affairs and she has an extensive experience in financial PR supporting major banking sector mergers and acquisitions. Her ability to establish and nurture sensitive governments and public sector contacts helped our clients to achieve their government relations goals and position themselves as responsible corporate citizens.
After a maternity leave break Tamara rejoins Grayling this year in Qatar bringing the wealth of international experience including the fluency in Arabic obtained at the Foreign Service Institute in Washington D.C. She is a proud wife of Todd and a mother of Robert Dusan.
Ben Castree
Managing Director, UAE
Telephone: +971 504546967
ben.castree@grayling.com
Ben was instrumental in the formation of Grayling Momentum in 2002 and has worked in marketing communications for over 16 years, with at least 12 years experience in the Middle East. He has a diverse range of industry experience in a variety of sectors that include travel and hospitality, IT, finance, FMCG and entertainment.
Early in Ben's career he worked on several sponsorship and CSR projects for Mars including the Asian Football Cup, developing the pet care channel and more recently implementing a web based Ministry of Education endorsed pan-regional programme focused on physical education in schools.
Ben previously worked in a London based new media agency and has also worked on the client side in the Telecoms industry with CMG Logica, supporting the global roll out of SMS text messaging technology. Aside from public relations Ben has experience in advertising and event organization. He has worked with leading IT clients such as Microsoft, HP and AMD since the early days of his career and has gained considerable experience in the finance industry with clients such as VTB Capital, Zurich International Life and Qatar Financial Centre Authority, and has worked on several major IPOs. More recently Ben project managed the roll out of an Environment Agency Abu Dhabi public awareness campaign targeted at health and safety in the construction sector on behalf of Al Ain Municipality and in conjunction with WS Atkins.
Asia Pacific
Bruce Shu
Regional Managing Director, Asia Pacific
Telephone: +852 9132 2906
bruce.shu@grayling.com
Bruce has more than two decades of experience in Asia Pacific, as a strategic communications specialist and senior broadcast and print journalist.
Bruce has advised both blue-chip and emerging companies on a diverse range of issues, from general profile-raising to issues management and communication for capital-raising exercises. His clients have included 3i, the Airport Authority Hong Kong, AirAsia, Alibaba.com, Bank of America, British Airways, Chevron, China Life, China Telecom, Diageo, Industrial and Commercial Bank of China (ICBC) and Western Union.
He is a leading media and spoken communications trainer.
Before joining Grayling in 2008, Bruce worked for five years on the Hong Kong and China team of our sister company Citigate Dewe Rogerson, specialising in corporate communication for the financial services sector, M&A and IPO communication and investor relations.
Prior to that, Bruce was regional head of corporate communications and marketing for ABN AMRO. Earlier in his career, he helped to found CNBC Asia, where he was supervising producer in charge of the network’s 13 hours of live news programming each day. Bruce started his working life as a print journalist. He worked for five years as an editor and Beijing correspondent of the Agence France-Presse news agency and as an editor and travel writer for Condé Nast Publications.
A native of the United States, Bruce is fluent in English and Mandarin and studied economics at the University of Missouri.
Harriet Gaywood
Director, China
Telephone: +86 (0)21 5239 7719
harriet.gaywood@grayling.com
Harriet has over 13 years of experience in PR and public affairs in China and has strong experience in account management and strategy for consumer, corporate and B2B clients in Asia Pacific and the Middle East. Harriet has led accounts for many international companies including Bombardier, Citibank, GE, Honeywell, Nestle, P&G, Royal Jet and SCA. And has experience of supporting brands with crisis planning and issue management including Atlas Copco, Chicco, Coca-Cola Company and the Diamond Trading Company (DTC).
In addition her corporate experience Harriet has worked with various government organisations such as the International Marketing Council of South Africa, handling PR for a number of South African government departments during Shanghai Expo as well as the visit of President Zuma to China in 2010. During Shanghai Expo she also supported Enterprise Estonia with visits by the Estonian Ministers of Logistics and Communications respectively.
Harriet speaks Mandarin Chinese and holds an MA in Mass Communications from Leicester University, UK for which her dissertation about changes in China’s media was awarded distinction.
Stephanie Batot
Executive Director, Singapore
Telephone: +65 6671 7606
stephanie.batot@grayling.com
Stephanie Batot brings to the team 14 years’ agency-side experience, focused on brand marketing, corporate communications, investor relations and media training. She has led a number of strategic communications campaigns for clients across a wide range of sectors.
Just before re-joining Grayling in mid-2012, Stephanie was the lead communications advisor for the Singapore Tourism Board, Pan Pacific Hotel Groups, Fox International Channels and Wildlife Reserves Singapore (the mother company of award-winning Night Safari, Singapore Zoo, Jurong Bird Park and the upcoming River Safari).
Throughout 2009 and 2010, Stephanie was operating out of Grayling New York offices, overseeing all roads show events for Heineken and a number of Brazilian multinationals.
She had been transferred to Grayling New York from Grayling Thailand, where she led the office, representing British Airways, OMEGA, BMW and Johnnie Walker Black Label, to name a few.
Before joining Grayling, Stephanie built five years’ experience with Hill and Knowlton (H&K) in Amsterdam (the Netherlands) followed by another three in Bangkok (Thailand). Whilst at H&K, she led the marketing communications group, working for long-term clients Coca-Cola, Starbucks, P&G, Motorola and Spontex.
She graduated in Politics and International Relations from the University of Kent (UK), and in Management from the University of Bournemouth (UK).
Stephanie’s wealth of international experience, together with her language skills (she can work in English, French, Spanish, Dutch and Portuguese and is conversant in Thai), gives her a unique perspective and informs her strategic communications counsel to clients.
Justin Barnett
Director, Thailand
Telephone: +66 2635 7151 4
justin.barnett@grayling.com
Justin has more than 29 years experience as a communications professional and adviser. As well as Thailand and other Southeast Asian markets, he has worked extensively in New Zealand and Australia, while also acting for clients in M&A activity in the United Kingdom. During this time he has advised both government agencies and private sector clients on internal and external communications strategies.
Before joining Grayling, Justin was Director of Corporate Affairs at Tesco Lotus in Thailand as the company grew its network from 20 to more than 450 stores. In this role he was responsible for directing and overseeing Government Relations, Site Acquisition Support, Corporate Social Responsibility, Event Management, Internal Communications, Knowledge Management, Media Relations and Issues Management.
A specialist in crisis and issues management, he has advised banks, airlines and corporates across a spectrum of challenges including recapitalisations, receiverships, proposed regulatory and legislative restrictions and civil unrest.
United States of America
Fred Muir
CEO, Rose & Kindel, a Grayling company
fred.muir@grayling.com
Fred Muir is CEO of the Los Angels office of Rose & Kindel, a Grayling company.
He is a three-time Pulitzer Prize-winning journalist with more than 35 years of experience as a newsman and Public Relations consultant. His work includes senior counsel on media issues, crisis communications, community organising and Public Affairs strategies for clients in California and nationwide.
Prior to joining Rose & Kindel, Fred was Managing Director and Southern California Market Chairman for Burson-Marsteller. Earlier he founded the Beverly Hills-based Public Relations and Public Affairs firm of Fred Muir & Associates and previously was a Senior Vice President for Public Affairs with Fleishman Hillard.
As a journalist, Fred distinguished himself as both an editor and reporter at respected publications, including the Los Angeles Times and The Wall Street Journal.
Fred is an adjunct professor of Public Relations at the University of Southern California. He serves on the Executive Committee of the Central City Association of Los Angeles, a leading business trade association, and consults on communications issues with the Los Angeles Urban League, a long-time pro bono client.
Fred graduated from Syracuse University, Syracuse, New York, with bachelor's degrees in finance and journalism.
Carl London
CEO, Rose & Kindel, a Grayling company, Sacramento
clondon@rosekindel.com
Carl London is CEO of the Sacramento office of Rose & Kindel, a Grayling company.
Carl has worked for Rose & Kindel as a lobbyist since 1996. He has extensive experience in grassroots lobbying and political action committee development in the public and private sector.
He previously worked as Director of Legislative Affairs for the California Psychological Association (CPA) where he was responsible for developing and implementing legislative strategies for the 5,000-member professional association. He helped raise the association to the forefront of discussions on legislation relating to the professional practice of psychology and health care delivery in California, including the development of legislation that resulted in comprehensive changes to the Knox-Keene Health Care Service Plan Act.
In 2002, the California Psychological Association awarded Mr. London its “Distinguished Contribution to Psychology” Award at its annual convention. In 1996, he was awarded an honorary doctorate degree in Psychology from the Professional School of Psychology for his work to enhance the profession’s standing and in 1995 he received an award for “Outstanding Contributions to the Field of Psychology by a Non-Psychologist” by the Santa Clara County Psychological Association.
Carl holds a Bachelors Degree in Government and Journalism from California State University-Sacramento.
Anne McBride
Chairman, Investor Relations, New York
Telephone: +1 646 284 9431
anne.mcbride@grayling.com
Anne McBride brings more than 30 years of experience in the capital markets to Grayling. She has responsibility for all Investor Relations activities undertaken in the US on behalf of both domestic and international clients.
Anne began her career as a Security Analyst at Credit Suisse First Boston and Morgan Stanley, focusing on special situations and undervalued stocks. She also brings more than eight years of in-house Investor Relations experience, having served in senior roles for UK-listed companies Saatchi and Saatchi Plc and Beazer Plc. Anne was the key driver behind both companies’ listings on the NYSE.
Some of Anne's clients have worked with her and the team for over 15 years and these span the worldwide globe. Clients like the leading utility in Brazil, Cemig, Russia's largest independent oil and gas producer, Lukoil, the leading technology and research candidate in alzheimer's, Prana Biotechnology and the US leading investment bank and pipe financial provider Rodman & Renshaw are examples of the her diverse experience and skills.
She has also worked for Sify Technologies, who she helped become the first Indian company to list on Nasdaq, and world-class Chinese companies such as Nepstar Chain Drugstore, Origin Agritech and China Yuchai International.
In addition to being on the board of The New York Chapter of the Alzheimer's Association and a Member of the Strategic Advisory Committee of Exclusive Resorts, she consults regularly to international associations involved in Investor Relations, writes regular features and columns and recently spoke at the NYSE during Mexico Day on the Best Practices of Investor Relations.
Christine Boehlke
CEO, North America Public Relations
Telephone: +1 415 442 4025
chris.boehlke@graylingcp.com
Christine has more than 30 years experience in corporate positioning, branding, marketing and crisis management, and her integrated marketing expertise helps clients build revenue along with image and reputation.
Chris has helped pioneer categories such as digital and Internet video, Internet shopping and entertainment, online fraud protection, virtual conferencing, mobile and wireless computing and customer relationship management.
Chris spent the first portion of her public relations career representing some of the most respected consumer brands in the world, including Johnson & Johnson, Levi Strauss, Mattel, MGM, Oscar Mayer and a variety of Procter & Gamble products.
Chris holds a BA from the University of Pennsylvania in Philadelphia.