Consumer Brands

The art of creating and continuing meaningful conversations between relevant audiences and a brand is at the heart of Grayling's international, award-winning consumer brand business. Critical to our success is our ability to spark discussion and debate in any part of the world, at any time and in any language.

We drive affinity by connecting like-minded individuals to the very DNA of the brand and we forge trust by ensuring a brand always delivers upon its promises. In a digital age where consumers connect and talk across multiple platforms in real time and have access to an ever growing archive of information, a brand can struggle to get noticed. It can be challenging to be heard and brands often get lost in the noise. That does not happen to our clients.

Our business consists of the most experienced teams of multinational, multicultural communications experts around the world. We live and breathe audiences, messages, attitudes and behaviours to ensure our clients get heard and their brands get noticed.

If you are concerned that not enough people are talking about your brands or are not sure whether the things they are discussing are helping your business, then the world of Grayling and our art of conversation might just be right for you.

Our Work

We launched Al Nassma, producers of luxury chocolates made from camel milk in the UAE.

Targeting lifestyle media and digital channels in Croatia for telecoms operator Tele2.

Coordinated British Airways’ PR activity across six markets in Asia Pacific including crisis management.

Promoted DNA Beaute's BECCA, Ole Henriksen, Toni & Guy products in HK with online buzz.

Increase Diageo's profile and reputation in the Asia Pacific region with media and key stakeholders.

Scoring pole position for Johnnie Walker at the Singapore GP. Grayling executed ten major events.

Our Clients

Global Industry Sector Head

Tobin Loretta

CEO, UK & Republic of Ireland
Telephone: +44 (0)20 7025 7534
loretta.tobin@grayling.com

With over 20 years' experience in consumer marketing and public relations, Loretta is CEO of Grayling UK.

During her time with Grayling she has championed its expertise in devising UK-wide PR programmes that truly excel at grass-roots delivery. For this reason the agency now works for five government departments running public awareness campaigns that require a national through regional strategy. To really challenge behaviour and change attitudes you have to ‘get local’ and this is a cause Loretta regularly promotes on behalf of the consultancy.

Loretta has been with the consultancy since 1994 and in her present position from July 2008. Prior to this she was Managing Director and has also headed up the Birmingham office and the Business Development team.

Before joining Grayling, Loretta was with BroadVision Communications in Cheltenham and her in-house marketing experience includes a corporate PR secondment into Central Independent TV and a marketing role at Premier Brands UK. Since moving into the consultancy sector, her consumer brand experience has encompassed Typhoo, MGF, Rover, Comet Group plc, npower, BUPA, Showerlux UK and a number of media sector clients.