Grayling Insights
Our people come from an extraordinary variety of backgrounds giving us a true collective intelligence on which our clients can draw.
Here our consultants share their insights on some of the key issues and hot topics around the world today.
In their own words: what the media really wants from an interview
Exposure in the media can be highly beneficial for a brand or organisation. We talk about controlling the messages. We practice techniques for communicating what we want to say. But what does a journalist, reporter or presenter really want from a spokesperson when the interview starts? We have spoken to…
Fighting the legal battle in the court of public opinion
What do Bank of America Chief Executive Ken Lewis, the Austrian weapons lobbyist Alfons Mensdorff-Pouilly, London City trader Terry Freeman and companies like German lender WestLB, Mercedes-Benz, Apple and Siemens have in common? All are currently under investigation, and all of their cases have captured considerable media attention. Lawsuits, countersuits,…
Grayling Belgium Update on the UN 15th Conference of the Parties on Climate Change - 7-18 December 2009, Copenhagen
Executive Summary • The Copenhagen ‘accord’ is non-binding and does not set any emission reduction target, mitigation measure, or timetable; • The accord recognises the need to limit global warming to 2°C above which climate change might have unpredictable and irreversible impacts; • Developed countries have agreed to support developing…
