Grayling Insights
Taking advantage of social networks in communication without overusing them
Posted by Adrian Elliot
The growing influence of online communities and social networks is making companies ask themselves the inevitable question: what can we do to increase our presence in the conversation? Logically, this query leads us to evaluate which are the requisite tools for increasing our “digital fingerprint”; whether Twitter, Facebook, YouTube, or…
Google+ in search of friends
Posted by Adrian Elliot
For a couple of weeks last July, it looked like Facebook had found its nemesis. Its rival, Google, launched its new social network, Google+, in beta version, with exclusive access for guests, which promptly became the “talk of the town” in blogs and online media. Within a few days, several…
Online Reputation: A New Breed of Opinion Leaders
Posted by Adrian Elliot
There are two popular anecdotes relating to online reputation management in Spain. The first relates to a well known furniture chain. A straightforward search on the Spanish version of Google, using the company's brand name as the keyword, will bring up a series of links relating to the store. The…
