Grayling Blog
An unhealthy state of affairs…
Posted on 24.08.2010 by Adam Robinson
On 15 September 2010 the Ukrainian Government will announce its annual state budgets and it is widely expected that greater emphasis will be placed on healthcare reform; following the influenza pandemic in 2009 and the generally poor state of the country’s healthcare system which has changed little since Soviet times. In the last few years healthcare expenditure has grown exponentially yet still falls far behind European standards with access to medicine only available to a select few. Public awareness, education and communication are of critical importance in supporting the effective prevention of illnesses – such as HIV/AIDs and tuberculosis – rather than addressing the more costly treatment and cure.
The unfair and inadequate budget resources distribution, non-transparent public procurement and overburdened registration procedures prevent quality medical drugs and equipment from reaching Ukrainian patients. This disables international pharmaceutical companies to pursue fair competitive practices and to establish stable and trustworthy relations with the state healthcare authorities both centrally and regionally. This has an immediate business impact, but, more importantly, a negative influence on the access of Ukrainian patients to the up-to-date medicine and, consequently, on the general public health.
Against this backdrop, global pharmaceutical companies have an immense challenge to develop their businesses in Ukraine and forge effective alliances with Government, state authorities and the medical community. Built upon our solid experience in this field, we have developed a bespoke Ukrainian Communications Guide designed to provide healthcare companies with the ideas, approaches, pitfalls to avoid, tools and components for delivering effective healthcare communications campaigns in Ukraine.
The full document is available to download at:
Grayling-Healthcare-Guide-Ukraine-Aug-2010.pdf
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About the Author
Adam Robinson
Adam joined Grayling in 2008 to help…
Robinson Adam
International Client Director
Telephone: +44 (0) 20 7932 1877
adam.robinson@grayling.com
Adam joined Grayling in 2008 to help manage the fast expansion of our PR business in Russia. Today he provides strategic input, delivery oversight and client relationship management across a number of our key international accounts with a particular focus on broadcast media clients, consumer technology and online mandates. Adam is the Director in charge of our Social Media ‘Tiger Team’.
Adam has extensive in-house Public Relations and communications experience gained across the financial, technology, education and UK public sectors. Most recently he spent four years as Head of Marketing and PR for the London Metal Exchange (LME), the world’s largest exchange for futures trading in base metals with an annual turnover of $10,000 billion. At the LME, Adam led international PR campaigns, including global multi-agency management.
Adam’s past experience also includes three years as Corporate Communications Manager with QA, a UK-listed IT training and consultancy organisation, where he worked with McCann Erickson to develop and roll-out a new brand and develop a thought leadership programme.
He began his PR career at the UK’s Teacher Training Agency, a UK Government quango, where Adam implemented its highly successful and iconic ‘Those who can, teach’ campaign across 400+ UK teacher recruitment events annually, which went on to see the largest increase in new teacher applications for almost a decade. Adam is a graduate of the University of Leeds where he gained a first class degree in Theatre Arts.