Grayling Blog
Winning Campaigns
Posted on 1.05.2011 by Michael Murphy
As joint Chair of the judges for the third year running in the UK's Chartered Institute of Public Relations Excellence Awards I have noticed a number of clear trends that support truly world-class, award-winning communications campaigns.
Naturally, a strong digital strategy, outstanding creativity and a demonstration of return on investment through rigorous evaluation are all essential.
However, it has struck me again that where there is really strong investment in ensuring internal buy-in and understanding of a communications campaign before it is launched is the only chance for it to be truly effective.
Unless internal stakeholders - from senior management to the sales force - really engage and support - it will be much less effective.
Spending time on this part of the process is often seen as a 'nice to have.' It is a must.
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About the Author
Michael Murphy
Michael Murphy is CEO of Grayling. Prior…
Murphy Michael
CEO
Telephone: +44 20 7932 1841
michael.murphy@grayling.com
Michael Murphy is CEO of Grayling. Prior to this role Michael was CEO of Trimedia International which merged with Mmd and Grayling to create the Grayling of today. Under his leadership, Trimedia was named Best European Agency at the European Excellence Awards 2008 and Best Multicountry Agency to Work For 2008 by the Holmes World Report.
With a career spanning over 30 years, Michael has considerable experience in handling global communications programmes in most parts of the world.
In 1993, Michael Murphy was appointed Head of Shandwick’s Hong Kong Office and, the following year, took over as Chief Executive of Shandwick’s Asian operations. He was later appointed as Chief Executive Officer of Shandwick Europe and then Deputy Chief Executive Officer of Shandwick International, with responsibility for Europe and Asia Pacific.
Michael was working for The Hatch Group, a small €6M UK PR company, when it was acquired by Huntsworth plc in 2003. The following year he led Huntsworth’s acquisition of Trimedia, kick-starting the fastest ever growth story in European PR.
Michael also chaired a joint study between the UK Government and the Chartered Institute of Public Relations (CIPR) into the future of the UK PR sector.