Grayling Blog
Taking advantage of social networks in communication without overusing them
Posted on 17.01.2012 by Adrian Elliot
The growing influence of online communities and social networks is making companies ask themselves the inevitable question: what can we do to increase our presence in the conversation? Logically, this query leads us to evaluate which are the requisite tools for increasing our “digital fingerprint”; whether Twitter, Facebook, YouTube, or…
Google+ in search of friends
Posted on 7.11.2011 by Adrian Elliot
For a couple of weeks last July, it looked like Facebook had found its nemesis. Its rival, Google, launched its new social network, Google+, in beta version, with exclusive access for guests, which promptly became the “talk of the town” in blogs and online media. Within a few days, several…
Piecing together the jigsaw of online communications
Posted on 12.04.2010 by Adrian Elliot
Internet has put PR consultancies to the test in recent years due to its ability to transform the relationships that companies and institutions have with their stakeholders. Information is no longer controlled by a single individual or entity. Instead, users share it at their own will via an ever growing…
