Grayling Blog
Grayling Future Planet launch
Posted on 4.11.2011 by Bruce Shu
Earlier this week, 20 or so Grayling team members converged on London to celebrate the launch of our newly rebranded sustainability and CSR practice, Grayling Future Planet . Through the clinking wine glasses and excited discussions of new possibilities, one message came through particularly clearly to me. And that is,…
Two years until the 2012 closing ceremony of the London Olympic and Paralympic games
Posted on 8.09.2010 by Bruce Shu
Inscrutable London The Summer Olympic and Paralympic Games closed two years ago in Beijing. For China, the Olympic motto – Citius, Altius, Fortius – provided messages that extended far beyond the realm of sport. If there’s one thing the Chinese do well, it’s saying things in different ways to different…
Leaving emotions out
Posted on 30.05.2010 by Bruce Shu
Moon bears, emaciated, living in dark, filthy cages so small they can barely move, holes carved into their abdomens and gall bladders from where their bile drips out. Communicating such moving stories and images would be enough to change public attitudes about bear farming, you might think, perhaps lead to…
About the Author
Bruce Shu
Bruce has more than two decades of…
Shu Bruce
Regional Managing Director, Asia Pacific
Telephone: +852 9132 2906
bruce.shu@grayling.com
Bruce has more than two decades of experience in Asia Pacific, as a strategic communications specialist and senior broadcast and print journalist.
Bruce has advised both blue-chip and emerging companies on a diverse range of issues, from general profile-raising to issues management and communication for capital-raising exercises. His clients have included 3i, the Airport Authority Hong Kong, AirAsia, Alibaba.com, Bank of America, British Airways, Chevron, China Life, China Telecom, Diageo, Industrial and Commercial Bank of China (ICBC) and Western Union.
He is a leading media and spoken communications trainer.
Before joining Grayling in 2008, Bruce worked for five years on the Hong Kong and China team of our sister company Citigate Dewe Rogerson, specialising in corporate communication for the financial services sector, M&A and IPO communication and investor relations.
Prior to that, Bruce was regional head of corporate communications and marketing for ABN AMRO. Earlier in his career, he helped to found CNBC Asia, where he was supervising producer in charge of the network’s 13 hours of live news programming each day. Bruce started his working life as a print journalist. He worked for five years as an editor and Beijing correspondent of the Agence France-Presse news agency and as an editor and travel writer for Condé Nast Publications.
A native of the United States, Bruce is fluent in English and Mandarin and studied economics at the University of Missouri.