Grayling Blog
Don’t call the coroner, there’s still life in the old dog yet
Posted on 3.08.2009 by Daniel Cohen
Is this the dawn of a new era for traditional news? 27 years ago the BBC aired a programme which signalled fundamental change in the way consumers perceived broadcast media. That Was The Week That Was ( http://www.bbc.co.uk/comedy/twtwtw/ ) literally shook the establishment to its core through its lampoon and…
About the Author
Daniel Cohen
Managing Director of Brands, Daniel Cohen, has…
Cohen Daniel
Managing Director, Brands
Telephone: + 44 (0) 7730 711923
daniel.cohen@grayling.com
Managing Director of Brands, Daniel Cohen, has been helping brands to gain market stand-out for over 15 years.
From creating award winning campaigns for McDonald’s to delivering change across the food industry with the Love Food, Hate Waste campaign, Daniel’s experience spans some of the most notable PR campaigns in the past decade.
As Director of the Impact Agency he was responsible for building a brand’s commercial foot print including working with clients across grocery and impulse sectors to build their brands and increase rate of sale.
At Grayling, as well has heading up Brands business, Daniel is a senior advisor to Nestlé and Diageo, working across a broad portfolio of products to improve retail performance. He has also recently been appointed by Europe’s cork producers to create and implement a UK-wide retail strategy across multiple channels to increase take-up of natural cork stoppers.