Grayling Blog

Social networks in the financial industry – to be or not to be

Posted on 26.04.2011 by Ilka Schwarz

Germans are active on networks like Twitter, Facebook and others, and everyone keeps talking about social networks and their growing importance. How about social media in the financial industry then? At least in Germany there is little progress regarding social media strategies of banks, asset managers, financial advisors or insurances.…

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Offline blogging?

Posted on 10.07.2010 by Ilka Schwarz

Last Friday (July 2), the German national daily Die Welt produced a blogger edition. The “unique media experiment” – or so the publishing house Axel Springer claimed – was called Die Welt Kompakt Scroll Edition and the list of contributors read like a who’s who of the German blogosphere, with…

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The blogger, the media and the president

Posted on 7.06.2010 by Ilka Schwarz

The job of the German federal president is representative. The head of state does not have a say in day-to-day politics, and his statements (as his only means of influence) are usually met with focused attention. Still, when former president Horst Köhler told the national broadcasting house Deutschlandradio that an…

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