Grayling Blog
How can the cosmetic surgery industry restore its reputation in light of its refusal to replace failed implants?
Posted on 16.02.2012 by Mary Whenman
When responding to any crisis, one of the important questions which any corporate communications expert needs to ask and answer is, ‘does our response pass the kitchen table test?’ What I mean by this is would the average man or woman sitting reading about the incident at their kitchen table…
Where do we come from? Where are we going?
Posted on 16.02.2012 by Isabel Bermejo
We wake up each day to a new story on how the current crisis is affecting the media worldwide. The traditional communication model has been greatly damaged by two main factors; the drop in advertising income and the new information channels emerging under our century’s technological acceleration. And it seems…
Let us keep on learning how to communicate
Posted on 1.02.2012 by Carmen Martos
In the past few years we have observed that the traditional journalistic model has evolved towards a new status, basically due to the growing influence, first of online press, and later of social networks. And changes continue to happen at a speed that makes even professionals with many years of…