Grayling PULSE is a free quarterly report that provides a global snapshot of current and emerging communications industry trends - essential reading for anyone leading or working in an in-house PR or communications team.
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Grayling has released the latest results of Grayling PULSE, its quarterly global survey of in-house communications professionals, and can reveal… Read more
Asia Perspective
Posted on 12.03.2013 by Harriet Gaywood in Global, Grayling PULSE
The latest findings of the PULSE survey in Asia show that CSR and sustainability budgets have increased by 25 per cent compared with a year ago. This is still a comparatively lower increase than the increase in spending on digital which perhaps not surprisingly increased by over 40 per cent.…
Varied and far reaching CSR
Posted on 12.03.2013 by David Conover in Global, Grayling PULSE
Corporate Social Responsibility efforts are as varied as corporations themselves. They range from employee participation in “volunteer days” to multi-million dollar investments in communities. Some companies seem to spend nearly as much on publicising their efforts as on the efforts themselves; others appear to take seriously the biblical admonition to…
“The business of business is business”
Posted on 12.03.2013 by Milana Valieva in Global, Grayling PULSE
Milton Friedman’s famous saying that, “the business of business is business” is ringing true in Russia. Here's why - Communications practitioners in Russia seem to be blaming the media for a lack of interest in CSR and sustainability messages, meanwhile they have done less than their global counterparts to make…
Enriching consumer experiences, increasing reputation and brand value
Posted on 12.03.2013 by Michael Saxton in Global, Grayling PULSE
Our survey brings CSR and sustainability together for the right reasons, namely that delivered well they can generate positive returns on capital investment, enrich consumer experiences and increase reputation and brand value. Take Xeros - a Future Planet client. It has invented a cleaning system that largely removes the use…
An Inconvenient Truth - Only 30% of firms undertake sustainability programmes willingly!
Posted on 12.03.2013 by Guy Taylor in Global, Grayling PULSE
Seven years after the release of the award winning documentary featuring Al Gore’s slide show on global warming, the Inconvenient Truth revealed today by Grayling’s PULSE survey is that only 30 per cent of firms undertake sustainability and CSR programmes out of a “genuine sense of responsibility”. The list of…
The continued pursuit of strategy, integration and pace
Posted on 12.03.2013 by Sarah Howe in Global, Grayling PULSE
I felt somewhat heartened reading our current PULSE survey findings on the progress organisations across the world are making embedding sustainability and CSR into their business strategy and communications. In times of downturn it is sometimes tough to find even a glimmer of hope as companies cut budgets and revert…
The Revolution is Over
Posted on 16.10.2012 by Michael Murphy in Germany, Switzerland, Grayling Blog, Global, Austria, North America, Europe, Middle East & Africa, Western Europe, Grayling PULSE
The digital revolution is a term that is used more and more rarely, as the revolution really has passed and the majority of organisations around the globe are now - in whatever shape – embracing social media. The extent to which it is being adopted, for what reason and how,…
2012 - The Year of the Late Majority
Posted on 16.10.2012 by Victor Benady in Germany, Netherlands, Switzerland, Grayling Blog, Global, Austria, Europe, Middle East & Africa, Western Europe, Grayling PULSE
I will probably look back on 2012 as the year of the late majority, when the steady flow of companies waking up to social media became a torrent, although many still have a long way to go. But the standout stats for me are around the primary objectives of social…
Companies in Russia need to embrace social media as more than just a sales platform
Posted on 16.10.2012 by Anna Kovalenko in Germany, Netherlands, Switzerland, Grayling Blog, Global, Austria, Europe, Middle East & Africa, Western Europe, Grayling PULSE
Attitudes to technology PR and social media are a real interest to us in Russia as we have a strong specialty in consumer and corporate technology and long established social media integration. The latest PULSE confirms that there is intent to exploit the region for the reported double digit growth…
U.S. Government Use of Social Media
Posted on 16.10.2012 by Unknown User in Germany, Netherlands, Switzerland, Grayling Blog, Global, Austria, Europe, Middle East & Africa, Western Europe, Grayling PULSE
More than six times as many big city governments reached citizens via Facebook in 2011 compared to 2009, while use of YouTube and Twitter grew fourfold and threefold respectively, says a recent study conducted by the University of Illinois. The study ranked the 75 largest US cities for online interactivity,…