Grayling Insights
Taking advantage of social networks in communication without overusing them
Posted by Adrian Elliot
The growing influence of online communities and social networks is making companies ask themselves the inevitable question: what can we do to increase our presence in the conversation? Logically, this query leads us to evaluate which are the requisite tools for increasing our “digital fingerprint”; whether Twitter, Facebook, YouTube, or…
The need to communicate, influence and generate trust
Posted by Natividad de Mateo
We have suffered four years of crisis; an unannounced crisis that persists, year after year, without a clear sign of subsiding. Once more, perspectives for the New Year are not very flattering: recession alerts, volatility in the markets, fragility in the financial sector, fiscal deficit, rising risk premiums, falling ratings,…
Internal Communication? Not the most important issue, we will take care of it later…
Posted by Cristina Espallargas
We probably have heard these comments more than once: “There are other more pressing issues; we cannot take care of internal communication at this point… Each employee ought to know what he has to do by now. We have nothing positive to say: so it is better not to say…
