Grayling Insights
PRWeek Podcast - with Alison Clarke, Grayling UK CEO
Posted by Alison Clarke
Alison Clarke, Grayling UK, CEO took part in the first PRWeek podcast in 2012 – discussing what PR agencies will need to do differently to be successful in 2012. Alison was joined by Jane Wilson, CEO, CIPR. Watch the podcast here
Taking advantage of social networks in communication without overusing them
Posted by Adrian Elliot
The growing influence of online communities and social networks is making companies ask themselves the inevitable question: what can we do to increase our presence in the conversation? Logically, this query leads us to evaluate which are the requisite tools for increasing our “digital fingerprint”; whether Twitter, Facebook, YouTube, or…
The need to communicate, influence and generate trust
Posted by Natividad de Mateo
We have suffered four years of crisis; an unannounced crisis that persists, year after year, without a clear sign of subsiding. Once more, perspectives for the New Year are not very flattering: recession alerts, volatility in the markets, fragility in the financial sector, fiscal deficit, rising risk premiums, falling ratings,…
