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GRAYLING TRIUMPHS AT 2011 PRWEEK AWARDS

Posted 26.10.2011

Leading public relations consultancy, Grayling UK, scooped two awards at the 2011 PRWeek Awards, held in London last night and hosted by Alistair Campbell.  These awards are widely accepted by the PR and communications sector to be the equivalent of the film industry’s Oscars and recognise consultancies that have illustrated a strategic approach to public relations, breakthrough thinking, creativity, integrity and effectiveness.

We picked up the first award of the evening for the Cuprinol ‘National Shed of the Year’ campaign in the `Best use of Research` category. The campaign targeted male homeowners and positioned the garden shed as a genuine extension of the home. Grayling’s second award was in the Special Environmental Category and was awarded for our work with APCOR, the Portuguese Cork Association. The objective of the campaign was to increase, broaden and secure the market for natural cork as the wine closure of choice in the UK; within the last 12 months our work has contributed to a 50% increase in sales of natural cork closures in the UK. 

Grayling was also named as runner-up in three other categories: the City & Corporate Communications Award for our outstanding coverage for the Economist Intelligence Unit;  the Digital & Social Media Award for our online work to promote Lloydspharmacy; and the highly coveted International Agency of the Year award.

Alison Clarke, UK CEO said: “This is a wonderful result, confirming not only our position as a market leader in the UK but also our strength at a national level. What makes our team truly special is the dedication and enthusiasm which every member brings and I’m immensely proud of our achievements.”