News
Grayling rebrands sustainability and CSR Practice
Posted 01.11.2011
1st November 2011 - Today Grayling consolidating its award-winning sustainability, CSR, and not-for-profit communications practice under the new brand ‘Grayling Future Planet’.
Already renowned as a leader in the field, the team have secured more than twenty national and international awards in the past five years for its work across public relations, stakeholder relations and internal employee engagement, with projects regularly cited as models of best practice. The launch of Grayling Future Planet is a strategic move to build on this success by offering a clear and more focused specialist service to clients.
The group has a dedicated team in London and a further 30 sustainability experts throughout the Grayling international network. Grayling Future Planet offers consultancy across a range of industry sectors and issues including energy, climate change, waste and recycling, water, responsible marketing, ethical trade, charity partnerships and community relations.
Grayling Future Planet launched at an event in London on 1 November with a seminar entitled “Bleeding hearts or realpolitik?” The session discussed the challenges companies face in devising sustainability communications strategies in emerging markets. Speakers included Bruce Shu, managing director Grayling Asia Pacific; Tobias Webb, editor, Ethical Corporation Magazine; Martin Chilcott, CEO, 2 degrees; Julie Weston, deputy executive director of fundraising, Unicef; and Amanda Purdie, managing director, Grayling Future Planet.
“Grayling has been delivering sustainability communications programmes for the last eight years. We are uniquely placed to help companies respond to the intensifying challenge of stimulating economic growth against a backdrop of consumer pressure, heightened regulation, growing shortages of resources, and the impact of climate change. The international perspectives provided by Grayling’s sustainability consultants across our network are invaluable for global companies addressing these issues. Grayling Future Planet is about helping our clients to communicate their work, change behaviour, shift attitudes and push for a better future”, said Amanda Purdie, managing director Grayling Future Planet.
Commenting on the launch, Grayling UK CEO Alison Clarke said: ‘Sustainability is a complex subject which has become one of the central features of modern business. The pressure exists for companies to communicate on this issue with consumers, employees, government and regulators. Businesses can also create opportunities from sustainability ranging from the introduction of innovative new services, to saving money from reducing resource consumption. Establishing Grayling Future Planet means a specialised sustainability team can be at the heart of our offer but they can also draw on the expertise of our wider consultancy offerings including corporate, consumer, and public affairs to provide the best expertise to our clients.”
