New CEO for Grayling Middle East
Loretta Ahmed to succeed Guy Taylor in spring 2013
London 10 December: Grayling, part of the Huntsworth Plc group of communication firms, today announced that Loretta Ahmed (nee Tobin) will take over as their Dubai-based CEO for the Middle East region from April 2013. Grayling CEO Michael Murphy said this was part of the firm’s on-going strategy to build up its Middle Eastern business. Guy Taylor, currently CEO for the region, is returning home to the UK after 22 years in the Middle East where he will have an international advisory role at Grayling.
Loretta Ahmed presently serves as a non-executive director on Grayling’s international board. Previously she was CEO for Grayling’s UK operations and has been with the company since 1994.
Guy Taylor, co-founder of Dubai-based Momentum in 2002, acquired by Grayling in 2008, will continue to play an active role focusing on Middle East and international opportunities based in the UK, whilst Ben Castree remains as the firm’s managing director for the UAE.
Michael Murphy said: ‘Grayling’s business in the Middle East has grown very strongly with staff numbers increasing from 30 to 55 in just a year thanks to work for a wide range of corporate and government related clients including Audi, BAE Systems, CBRE and Qatar Foundation. Loretta’s substantial experience and reputation will allow us to build on recent successes and capitalise on the investment we have already made in the Region.’