Royal National Orthopaedic Hospital NHS Trust appoints Grayling for profile raising PR campaign
London, 7th January 2012
Royal National Orthopaedic Hospital NHS Trust (RNOH), the UK’s largest orthopaedic hospital, has appointed Grayling to handle a major PR and brand building campaign.
Grayling’s brief is two-fold: to increase awareness of the RNOH, its services and specialist expertise, and to provide support for a major redevelopment of the hospital’s site. This redevelopment will enable it to deliver first-class care to children and adults in purpose-built, state of the art facilities for the first time.
Grayling was selected for its combination of in-depth NHS knowledge and specialist planning expertise. The account will be led by Kathryn Ager, Director in Grayling’s Public Sector, Health and Skills division.
Jackie Stephen, Head of Corporate Affairs, Learning and Development for RNOH, said: “This is a critical time in the Trust’s history. We are working towards Foundation Trust status by April 2014 while also embarking on a major redevelopment which will see the site transformed to meet the needs of patients in the twenty first century. We were impressed with Grayling’s ability to combine significant NHS understanding with political and stakeholder planning experience and we are delighted to be working with them on this campaign.”
Kathryn Ager said: “This is a very exciting account to win. Despite its reputation as a national and international centre for excellence, the RNOH is not as well-known as other specialist Trusts and patient care is being delivered in dilapidated conditions, sometimes in wards originally designed for temporary war-time use.
“After three decades of lobbying and debate, the RNOH is now at a stage where it can secure its long-term future, subject to a successful planning application. Our role is to help ensure that local residents, stakeholders and politicians are aware of the opportunity that this planning application affords. It’s an exciting challenge and one that we are delighted to help them meet,” she said.
For further information, please contact Caroline.MacLeod@grayling.com 020 7025 7529.
About Grayling www.grayling.com
Grayling is the world’s second largest independent PR consultancy, offering public relations, public affairs, investor relations and events management. Grayling has offices in 70 locations in 40 countries across Europe, the US, the Middle East and Asia Pacific. The company has revenues in excess of €100 million. Grayling is part of Huntsworth plc www.huntsworth.com
About Royal National Orthopaedic Hospital NHS Trust
RNOH is the largest specialist orthopaedic hospital in the UK and is regarded as a leader in the field of orthopaedics.
The Trust provides a comprehensive and unique range of neuro-musculoskeletal healthcare, ranging from acute spinal injuries to orthopaedic medicine and specialist rehabilitation for chronic back pain sufferers.