First Utility appoints Grayling as it seeks to reduce the nation’s energy costs
The UK’s largest independent energy supplier, First Utility, has appointed Grayling to manage its national PR programme, as it seeks to drive down costs for consumers and put customers in control of their energy spend.
The agency will look to increase consumer awareness of First Utility as the provider of competitive energy tariffs, and promote its innovative range of online services and behavioural insight tools, such as My Energy, which encourages customers to manage their energy consumption.
My Energy allows households and businesses to monitor their meter data, and gives personalised advice on how to lower energy usage and save money.
First Utility, which was founded in 2008, achieved tremendous growth in the last quarter of 2012 and now has over 180,000 residential and business customers in the UK.
Ed Kamm, CMO of First Utility, said: “We recognise that times are tough for the UK consumer. Rising fuel and household costs are hitting pockets hard. First Utility is absolutely committed to making a difference by offering some of the best deals on the market coupled with tools and services that will help consumers take greater control of their energy consumption.
“This year will see us continue to focus on being a compelling energy supply alternative and I very much look forward to Grayling joining us as we drive the business forward.”
Grayling CEO Alison Clarke said: “This is an extremely exciting win for us. First Utility wants to help customers by challenging the industry’s outdated practices and offering solutions to help people reduce their energy bills. We relish the opportunity to communicate this pioneering approach.”
For further information, please contact Laura.Harris@grayling.com 020 7025 7558.
About Grayling www.grayling.com
Grayling is the world’s second largest independent PR consultancy, offering public relations, public affairs, investor relations and events management. Grayling has offices in 70 locations in 40 countries across Europe, the US, the Middle East and Asia Pacific. The company has revenues in excess of €100 million. Grayling is part of Huntsworth plc www.huntsworth.com
About First Utility www.first-utility.com
First Utility is the UK’s largest independent energy supplier. It supplies gas and electricity to over 160,000 residential and business customers throughout the UK. First Utility is pioneering the use of new technology within the energy sector to empower its customers to control their energy spend. It was also the first UK energy supplier to offer smart meters to all its customers in 2008. In 2012 it launched my:energy, an online analytics service which provides households and businesses with personalised information regarding their energy usage.