Digital
We avoid a ‘one size fits all’ approach to our digital strategy by developing digital practices within each team, in each office, with experts who understand the nuances of their industry media and audience. At the core of our approach is how best to leverage the qualities of print, broadcast, word of mouth, events and digital channels to create the right media mix to best amplify your message.
As much as we’ve learnt how to speak effectively for our clients on the web and how to generate buzz, we also know when not to speak. We’re focused on building a solid digital presence for our clients, covering the full spectrum of online media – from feeding content hubs and building communities in social networks to impacting search results and winning coverage in mainstream online media – as part of a holistic, long term communications approach. And our approach is always measured, analytical and accountable.
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Grayling handles Heineken's bi-annual institutional and retail investor roadshows across North America.
We hosted Capital Markets Day in New York for Companita Energetica de Minas Gerais (Cemig).
Grayling helped Lukoil use its 15th Anniversary to reconnect with US/UK based investors and media.
Profile raising for APC, leader in critical power and cooling services, in the Middle East.
Handled the MENA-wide corporate profile campaign for Dresdner Bank and its sponsorship with Bonham's auctioneers.
Successful media relations campaign for Schneider Electric leveraging their participation at Middle East trade events.
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Victor Benady
Managing Director, Digital
Bruce Shu
Regional Managing Director, Asia Pacific
Rebecca Gudgeon
Business Development Director
Erik Knettel
Senior Managing Director
Christine Boehlke
CEO, North America Public Relations
Bruce Shu
Regional Managing Director, Asia Pacific
Telephone: +852 9132 2906
bruce.shu@grayling.com
Bruce has more than two decades of experience in Asia Pacific, as a strategic communications specialist and senior broadcast and print journalist.
Bruce has advised both blue-chip and emerging companies on a diverse range of issues, from general profile-raising to issues management and communication for capital-raising exercises. His clients have included 3i, the Airport Authority Hong Kong, AirAsia, Alibaba.com, Bank of America, British Airways, Chevron, China Life, China Telecom, Diageo, Industrial and Commercial Bank of China (ICBC) and Western Union.
He is a leading media and spoken communications trainer.
Before joining Grayling in 2008, Bruce worked for five years on the Hong Kong and China team of our sister company Citigate Dewe Rogerson, specialising in corporate communication for the financial services sector, M&A and IPO communication and investor relations.
Prior to that, Bruce was regional head of corporate communications and marketing for ABN AMRO. Earlier in his career, he helped to found CNBC Asia, where he was supervising producer in charge of the network’s 13 hours of live news programming each day. Bruce started his working life as a print journalist. He worked for five years as an editor and Beijing correspondent of the Agence France-Presse news agency and as an editor and travel writer for Condé Nast Publications.
A native of the United States, Bruce is fluent in English and Mandarin and studied economics at the University of Missouri.
Rebecca Gudgeon
Business Development Director
Telephone: +44 (0) 7814 028 559
Rebecca.gudgeon@grayling.com
Erik Knettel
Senior Managing Director
Telephone: +1 646 284 9415
erik.knettel@grayling.com
As Senior Managing Director at Grayling, with 20 years of experience in the fields of corporate and financial communications, Erik focuses on comprehensive communications programs for clients looking to expand their exposure in the global financial and media markets as well as enhance their valuation. Erik maintains extensive experience in strategic communications program design/implementation, branding and executive visibility, international cross border communications, initial public offerings, corporate events and transaction communications. Erik provides strategic consulting for clients ranging in life cycle from established multinational corporations to emerging growth companies as well as governmental agencies and private institutions. Prior to joining Grayling Erik held senior positions with ThomsonReuters including key roles within their communications consulting and capital markets practices. Prior to that Erik was a Senior Analyst with Kissell-Blake Inc. As a graduate of Pennsylvania State University’s Smeal College of Business Administration, Erik received a Bachelors degree in Business Management. As a member of the National Investor Relations Institute (NIRI) Erik has been invited to speak at NIRI national and regional conferences on topics such as global financial communications, crisis management and investor relations.
Christine Boehlke
CEO, North America Public Relations
Telephone: +1 415 442 4025
chris.boehlke@graylingcp.com
Christine has more than 30 years experience in corporate positioning, branding, marketing and crisis management, and her integrated marketing expertise helps clients build revenue along with image and reputation.
Chris has helped pioneer categories such as digital and Internet video, Internet shopping and entertainment, online fraud protection, virtual conferencing, mobile and wireless computing and customer relationship management.
Chris spent the first portion of her public relations career representing some of the most respected consumer brands in the world, including Johnson & Johnson, Levi Strauss, Mattel, MGM, Oscar Mayer and a variety of Procter & Gamble products.
Chris holds a BA from the University of Pennsylvania in Philadelphia.