Digital
We avoid a ‘one size fits all’ approach to our digital strategy by developing digital practices within each team, in each office, with experts who understand the nuances of their industry media and audience. At the core of our approach is how best to leverage the qualities of print, broadcast, word of mouth, events and digital channels to create the right media mix to best amplify your message.
As much as we’ve learnt how to speak effectively for our clients on the web and how to generate buzz, we also know when not to speak. We’re focused on building a solid digital presence for our clients, covering the full spectrum of online media – from feeding content hubs and building communities in social networks to impacting search results and winning coverage in mainstream online media – as part of a holistic, long term communications approach. And our approach is always measured, analytical and accountable.
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We hosted Capital Markets Day in New York for Companita Energetica de Minas Gerais (Cemig).
Grayling handles Heineken's bi-annual institutional and retail investor roadshows across North America.
Grayling helped Lukoil use its 15th Anniversary to reconnect with US/UK based investors and media.
Profile raising for APC, leader in critical power and cooling services, in the Middle East.
Handled the MENA-wide corporate profile campaign for Dresdner Bank and its sponsorship with Bonham's auctioneers.
Successful media relations campaign for Schneider Electric leveraging their participation at Middle East trade events.
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Victor Benady
Managing Director, Digital
Bruce Shu
Regional Managing Director, Asia Pacific
Rebecca Gudgeon
Business Development Director
Erik Knettel
New Business, New York
Adam Robinson
International Client Director
Alison Clarke
CEO UK and Ireland
Rav Singh
COO
Aparna Agrawal
New Business, Asia Pacific
Michael Murphy
CEO
Anne McBride
Chairman, Investor Relations, New York
Carl London
CEO, Rose & Kindel, a Grayling company, Sacramento
Christine Boehlke
Founder & CEO, Grayling Connecting Point
Shu Bruce
Regional Managing Director, Asia Pacific
Telephone: +852 9132 2906
bruce.shu@grayling.com
Bruce has more than two decades of experience in Asia Pacific, as a strategic communications specialist and senior broadcast and print journalist.
Bruce has advised both blue-chip and emerging companies on a diverse range of issues, from general profile-raising to issues management and communication for capital-raising exercises. His clients have included 3i, the Airport Authority Hong Kong, AirAsia, Alibaba.com, Bank of America, British Airways, Chevron, China Life, China Telecom, Diageo, Industrial and Commercial Bank of China (ICBC) and Western Union.
He is a leading media and spoken communications trainer.
Before joining Grayling in 2008, Bruce worked for five years on the Hong Kong and China team of our sister company Citigate Dewe Rogerson, specialising in corporate communication for the financial services sector, M&A and IPO communication and investor relations.
Prior to that, Bruce was regional head of corporate communications and marketing for ABN AMRO. Earlier in his career, he helped to found CNBC Asia, where he was supervising producer in charge of the network’s 13 hours of live news programming each day. Bruce started his working life as a print journalist. He worked for five years as an editor and Beijing correspondent of the Agence France-Presse news agency and as an editor and travel writer for Condé Nast Publications.
A native of the United States, Bruce is fluent in English and Mandarin and studied economics at the University of Missouri.
Gudgeon Rebecca
Business Development Director
Telephone: +44 7814 028 559
Rebecca.gudgeon@grayling.com
Robinson Adam
International Client Director
Telephone: +44 (0) 20 7932 1877
adam.robinson@grayling.com
Adam joined Grayling in 2008 to help manage the fast expansion of our PR business in Russia. Today he provides strategic input, delivery oversight and client relationship management across a number of our key international accounts with a particular focus on broadcast media clients, consumer technology and online mandates. Adam is the Director in charge of our Social Media ‘Tiger Team’.
Adam has extensive in-house Public Relations and communications experience gained across the financial, technology, education and UK public sectors. Most recently he spent four years as Head of Marketing and PR for the London Metal Exchange (LME), the world’s largest exchange for futures trading in base metals with an annual turnover of $10,000 billion. At the LME, Adam led international PR campaigns, including global multi-agency management.
Adam’s past experience also includes three years as Corporate Communications Manager with QA, a UK-listed IT training and consultancy organisation, where he worked with McCann Erickson to develop and roll-out a new brand and develop a thought leadership programme.
He began his PR career at the UK’s Teacher Training Agency, a UK Government quango, where Adam implemented its highly successful and iconic ‘Those who can, teach’ campaign across 400+ UK teacher recruitment events annually, which went on to see the largest increase in new teacher applications for almost a decade. Adam is a graduate of the University of Leeds where he gained a first class degree in Theatre Arts.
Clarke Alison
CEO UK and Ireland
Telephone: +44 (0)7909 845 696
alison.clarke@grayling.com
Alison’s role at Grayling centres around mobilising the network to ensure we deliver for our clients.
She has over 20 years’ consultancy experience working with some of the world’s best-known global organisations.
Her particular focus has been on reputational issues both from an external and internal communications perspective and the effective implementation of multi-market communications strategies.
In addition she has advised on issues management and crisis communications both in the UK and in Asia where she was based for three years.
Alison co-chaired the joint industry taskforce on the measurement and evaluation of Public Relations, which lead to the production of the first Evaluation Toolkit by the CIPR and PRCA.
She is a Fellow and former President of the Chartered Institute of Public Relations, an Accredited member of IPRS and a court member of the Guild of Public Relations Practitioners.
Singh Rav
COO
Telephone: +44 20 7592 7934
rav.singh@grayling.com
Rav Singh has 20 years business experience, including 12 years within the public relations industry in the UK and Central and Eastern Europe.
Rav is a business focused manager with a finance background. He played a pivotal role as CFO of Mmd where he helped develop the strategic direction of the business both in terms of the commercial development, structure and functional support as well as harnessing talent and driving profit margins.
Agrawal Aparna
New Business, Asia Pacific
Telephone: +65 6 325 4606
aparna.agrawal@grayling.com
Aparna’s career covers more than 13 years of work experience in the areas of strategic brand management, media and marketing-communications across various markets in Asia.
Starting her career in India, Aparna spent years in the broadcast industry with the Star TV group before moving to handle brand management for the Indian Express Group, managing the flagship newspapers across India and the North American edition. At the Express group, Aparna launched the highly acclaimed The Sunday Express, a newspaper that doubled circulation within the first year of circulation.
With a keen understanding of integrated media platforms and a strong hand on the pulse that binds – and yet differentiates – different markets in Asia, Aparna advises clients across a board spectrum of industries. With Grayling since 2007, Aparna directs a number of regional projects and blue-chip retainer clients such as Gemalto, AIRBUS, Rolex, Qantas Airways, Egg Story Digital Arts School and PC Show amongst others. She also acts as the lead for international business development within the Asia Pacific region.
Prior to moving to Singapore, Aparna worked in Thailand, where she was actively involved in the launch of Sukhothai hotels luxury service apartment units, called the Sukhothai Residences. This was done for the HKRI group, a HK-based property company with vast business interests around Asia. Besides HKRI, Aparna managed a diverse portfolio of clients such as Samsung, Nike, Schneider Electric and US Cotton Council.
Aparna holds a Masters in Business Administration from the University of Pune, IMERT, India and a Bachelors (honours) degree in Industrial Psychology from Delhi University (India). An amateur artist and avid traveller, Aparna is taking full advantage of Singapore’s regional hub status to explore Asia to its fullest.
Murphy Michael
CEO
Telephone: +44 20 7932 1841
michael.murphy@grayling.com
Michael Murphy is CEO of Grayling. Prior to this role Michael was CEO of Trimedia International which merged with Mmd and Grayling to create the Grayling of today. Under his leadership, Trimedia was named Best European Agency at the European Excellence Awards 2008 and Best Multicountry Agency to Work For 2008 by the Holmes World Report.
With a career spanning over 30 years, Michael has considerable experience in handling global communications programmes in most parts of the world.
In 1993, Michael Murphy was appointed Head of Shandwick’s Hong Kong Office and, the following year, took over as Chief Executive of Shandwick’s Asian operations. He was later appointed as Chief Executive Officer of Shandwick Europe and then Deputy Chief Executive Officer of Shandwick International, with responsibility for Europe and Asia Pacific.
Michael was working for The Hatch Group, a small €6M UK PR company, when it was acquired by Huntsworth plc in 2003. The following year he led Huntsworth’s acquisition of Trimedia, kick-starting the fastest ever growth story in European PR.
Michael also chaired a joint study between the UK Government and the Chartered Institute of Public Relations (CIPR) into the future of the UK PR sector.
McBride Anne
Chairman, Investor Relations, New York
Telephone: +1 646 284 9431
anne.mcbride@grayling.com
Anne McBride brings more than 30 years of experience in the capital markets to Grayling. She has responsibility for all Investor Relations activities undertaken in the US on behalf of both domestic and international clients.
Anne began her career as a Security Analyst at Credit Suisse First Boston and Morgan Stanley, focusing on special situations and undervalued stocks. She also brings more than eight years of in-house Investor Relations experience, having served in senior roles for UK-listed companies Saatchi and Saatchi Plc and Beazer Plc. Anne was the key driver behind both companies’ listings on the NYSE.
Some of Anne's clients have worked with her and the team for over 15 years and these span the worldwide globe. Clients like the leading utility in Brazil, Cemig, Russia's largest independent oil and gas producer, Lukoil, the leading technology and research candidate in alzheimer's, Prana Biotechnology and the US leading investment bank and pipe financial provider Rodman & Renshaw are examples of the her diverse experience and skills.
She has also worked for Sify Technologies, who she helped become the first Indian company to list on Nasdaq, and world-class Chinese companies such as Nepstar Chain Drugstore, Origin Agritech and China Yuchai International.
In addition to being on the board of The New York Chapter of the Alzheimer's Association and a Member of the Strategic Advisory Committee of Exclusive Resorts, she consults regularly to international associations involved in Investor Relations, writes regular features and columns and recently spoke at the NYSE during Mexico Day on the Best Practices of Investor Relations.
London Carl
CEO, Rose & Kindel, a Grayling company, Sacramento
clondon@rosekindel.com
Carl London is CEO of the Sacramento office of Rose & Kindel, a Grayling company.
Carl has worked for Rose & Kindel as a lobbyist since 1996. He has extensive experience in grassroots lobbying and political action committee development in the public and private sector.
He previously worked as Director of Legislative Affairs for the California Psychological Association (CPA) where he was responsible for developing and implementing legislative strategies for the 5,000-member professional association. He helped raise the association to the forefront of discussions on legislation relating to the professional practice of psychology and health care delivery in California, including the development of legislation that resulted in comprehensive changes to the Knox-Keene Health Care Service Plan Act.
In 2002, the California Psychological Association awarded Mr. London its “Distinguished Contribution to Psychology” Award at its annual convention. In 1996, he was awarded an honorary doctorate degree in Psychology from the Professional School of Psychology for his work to enhance the profession’s standing and in 1995 he received an award for “Outstanding Contributions to the Field of Psychology by a Non-Psychologist” by the Santa Clara County Psychological Association.
Carl holds a Bachelors Degree in Government and Journalism from California State University-Sacramento.
Boehlke Christine
Founder & CEO, Grayling Connecting Point
Telephone: +1 415 442 4025
chris.boehlke@graylingcp.com
Christine has more than 30 years experience in corporate positioning, branding, marketing and crisis management, and her integrated marketing expertise helps clients build revenue along with image and reputation.
Chris has helped pioneer categories such as digital and Internet video, Internet shopping and entertainment, online fraud protection, virtual conferencing, mobile and wireless computing and customer relationship management.
Chris spent the first portion of her public relations career representing some of the most respected consumer brands in the world, including Johnson & Johnson, Levi Strauss, Mattel, MGM, Oscar Mayer and a variety of Procter & Gamble products.
Chris holds a BA from the University of Pennsylvania in Philadelphia.