Public Affairs

We understand the changing axis of power in the world – our consultants are drawn from, and live, in different cultures. And we know that one of the enduring impacts of the near-meltdown of financial systems is the increasing convergence between the public and private spheres because the state has had to shore up large hitherto private sector organisations.

To this very different world we bring three critical skills:

  • Integrated Public Affairs and Public Relations strategies
  • Internationally indigenous and professional teams
  • Intelligent creativity

Integrated Public Affairs and Public Relations

Grayling’s consultants have experience of decision making at the highest levels of government around the world and our programmes reflect our knowledge and insight – but we also ensure these programmes can be fully integrated with a wider communications strategy.

Many consultancies promise this, but Grayling provides the carefully trained and selected teams to achieve it.

Internationally Indigenous Teams

Grayling’s award-winning network of offices allows us to provide clients with the personal attention and intelligence essential to arriving at positive public policy outcomes and effective brand management.

Such knowledge is often the hallmark of small firms, but our global team of best-in-class indigenous professionals gives our clients the advantage of world class advisory services both locally and around the globe.

Intelligent Creativity

Global organisations may need global solutions, but the key components must also reflect local culture. The practice of Public Affairs can vary widely in different countries. There is no substitute for Grayling’s sensitivity to - and command of - the local language, political and cultural context in which Public Affairs outcomes are determined.

We have intellectual breadth - at Grayling our experts can offer strategic advice on corporate social responsibility, issues and crisis management and we put digital media tools to their best use as part of an integrated campaign. Social media is vital for influencing public opinion. From live streaming of a demonstration outside a company headquarters, to coverage of a debate at a conference, we are able to bring more information to your audience to help them build an informed opinion.

Grayling’s Public Affairs offer:

  • We ensure that our campaigns add value to our clients’ businesses by providing transparent evaluation of a project. We are candid about setting goals, and we advise our clients truthfully about setting their expectations. We work to high ethical standards.
  • When it comes to consultations, stakeholder engagement or a public awareness campaign, our grassroots knowledge of the local community, policy development and political process means we can help you communicate with the people who matter.
  • We have a broad and comprehensive knowledge of the wider political landscape from our experts, based just a stone’s throw from parliaments and legislatures around the world.