Asia Pacific
Grayling in Asia Pacific consists of four hub offices and is headquartered in Singapore. Experienced teams in South East Asia and China work seamlessly with the Grayling global network and trusted affiliate partners across the continent to provide complete communications solutions, including stakeholder mapping, media relations, crisis communications, digital engagement and market-leading presentation and media training.
The dynamic team is the consultancy of choice for strategic and creative pan-regional campaigns and has experience in a wide range of sectors, including aviation & aerospace, environment, CSR, food and beverage, sports, and financial services.
Much of the work in Asia Pacific is carried out in the English language, but the dynamic, multicultural team, well versed in local customs and market practices, is capable of delivering world-class campaigns in any local language, most notably Thai, Cantonese and Mandarin. Whether executing in a single market or regionally, the local knowledge and flexibility of the Grayling team is an essential part of delivering an effective communications programme for our clients.
We work in the following markets in Asia Pacific:
Bruce Shu
Regional Managing Director, Asia Pacific
Telephone: +852 9132 2906
bruce.shu@grayling.com
Bruce has more than two decades of experience in Asia Pacific, as a strategic communications specialist and senior broadcast and print journalist.
Bruce has advised both blue-chip and emerging companies on a diverse range of issues, from general profile-raising to issues management and communication for capital-raising exercises. His clients have included 3i, the Airport Authority Hong Kong, AirAsia, Alibaba.com, Bank of America, British Airways, Chevron, China Life, China Telecom, Diageo, Industrial and Commercial Bank of China (ICBC) and Western Union.
He is a leading media and spoken communications trainer.
Before joining Grayling in 2008, Bruce worked for five years on the Hong Kong and China team of our sister company Citigate Dewe Rogerson, specialising in corporate communication for the financial services sector, M&A and IPO communication and investor relations.
Prior to that, Bruce was regional head of corporate communications and marketing for ABN AMRO. Earlier in his career, he helped to found CNBC Asia, where he was supervising producer in charge of the network’s 13 hours of live news programming each day. Bruce started his working life as a print journalist. He worked for five years as an editor and Beijing correspondent of the Agence France-Presse news agency and as an editor and travel writer for Condé Nast Publications.
A native of the United States, Bruce is fluent in English and Mandarin and studied economics at the University of Missouri.
