China
Known for both strategic and creative excellence and rigorous tactical execution, Grayling China offers a wealth of experience spanning Corporate and Consumer Public Relations and Investor Relations.
Our clients include some of the world's leading brands including Western Union, TNT, HIT Entertainment and Diageo. We are also proud to serve fast-growing Chinese and Hong Kong companies across a range of sectors.
In addition to creative pan-regional and single market Public Relations strategy and execution, our clients rely on us for best-in-class Investor Relations and strategic capital market advisory, issues management, editorial services, spoken communications and media training, event management and online engagement.
Our team is made up of experienced local and international multilingual consultants with experience in media relations, corporate affairs, equity research, asset management and journalism.
Back to Asia Pacific
Shu Bruce
Regional Managing Director, Asia Pacific
Telephone: +852 9132 2906
bruce.shu@grayling.com
Bruce has more than two decades of experience in Asia Pacific, as a strategic communications specialist and senior broadcast and print journalist.
Bruce has advised both blue-chip and emerging companies on a diverse range of issues, from general profile-raising to issues management and communication for capital-raising exercises. His clients have included 3i, the Airport Authority Hong Kong, AirAsia, Alibaba.com, Bank of America, British Airways, Chevron, China Life, China Telecom, Diageo, Industrial and Commercial Bank of China (ICBC) and Western Union.
He is a leading media and spoken communications trainer.
Before joining Grayling in 2008, Bruce worked for five years on the Hong Kong and China team of our sister company Citigate Dewe Rogerson, specialising in corporate communication for the financial services sector, M&A and IPO communication and investor relations.
Prior to that, Bruce was regional head of corporate communications and marketing for ABN AMRO. Earlier in his career, he helped to found CNBC Asia, where he was supervising producer in charge of the network’s 13 hours of live news programming each day. Bruce started his working life as a print journalist. He worked for five years as an editor and Beijing correspondent of the Agence France-Presse news agency and as an editor and travel writer for Condé Nast Publications.
A native of the United States, Bruce is fluent in English and Mandarin and studied economics at the University of Missouri.
Gaywood Harriet
Director
Telephone: +86 (0)21 5239 7719
harriet.gaywood@grayling.com
Harriet has over 13 years of experience in PR and public affairs in China and has strong experience in account management and strategy for consumer, corporate and B2B clients in Asia Pacific and the Middle East. Harriet has led accounts for many international companies including Bombardier, Citibank, GE, Honeywell, Nestle, P&G, Royal Jet and SCA. And has experience of supporting brands with crisis planning and issue management including Atlas Copco, Chicco, Coca-Cola Company and the Diamond Trading Company (DTC).
In addition her corporate experience Harriet has worked with various government organisations such as the International Marketing Council of South Africa, handling PR for a number of South African government departments during Shanghai Expo as well as the visit of President Zuma to China in 2010. During Shanghai Expo she also supported Enterprise Estonia with visits by the Estonian Ministers of Logistics and Communications respectively.
Harriet speaks Mandarin Chinese and holds an MA in Mass Communications from Leicester University, UK for which her dissertation about changes in China’s media was awarded distinction.
- Hong Kong
- Shanghai
