Azerbaijan

Since its earliest days in the region, Grayling has worked on projects that involved Azerbaijan, particularly in the area of Foreign Direct Investment and for the energy sector, and in 2007 opened a an office in Baku. Azerbaijan is one of the most dynamic countries in the greater Caspian region and its energy wealth has given the country a new confidence in international affairs which is reflected in how the country does business with Western firms.

Working closely with Grayling's regional Eurasia leadership, our local Baku team works on both Government Relations and Public Affairs mandates and manages specialist local affiliates who handle media relations and event management projects.

Azerbaijan is a fascinating country: rich in oil and gas it has key strategic relationships with Moscow, Ankara and, as the second largest Shiite country in the world, Tehran. Its culture of doing business reflects its extraordinary mix of Persian, Ottoman and Soviet influences. This makes personal relationships essential for Public Affairs work and we have an excellent contact network, noting that Government often plays a pivotal role in many business decisions. Western style Public Relations is not yet established in Azerbaijan and although we focus on Public Affairs we can still help clients with Public Relations and in particular CSR consulting, launches and other events.

The Baku team has also worked closely with our Kazakhstani colleagues, specifically on large infrastructure and energy projects affecting the Caspian region. We advise foreign multinationals entering the Azeri market and provide strategic issues management in-country. We also work with Azeri entities that have international communications needs. Our credentials include the oil and gas market; construction and building materials; transport issues; competition policy and electricity generation and distribution. Our Public Relations and Event specialists know the national, consumer and trade print and broadcast media well.

Practice Areas

  • Public Affairs
  • Public Relations
  • Events

Industry sectors

  • Energy, Environment & Industry
  • Healthcare & Pharmaceutical
  • Financial & Professional Services
  • Technology, Media & Telecoms
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