Hungary
Grayling opened its Budapest office in 1994, establishing itself as the unrivalled market leader in public relations. Grayling is the largest consultancy in Hungary based on total revenues, and the second largest based on local revenues.
The office has grown organically and has over 20 consultants with varied backgrounds from government, the NGO sector, media, law and marketing.
The team’s expertise includes Corporate Communications, Public Affairs Technologies and Social Media and Lifestyle and Healthcare..
To visit our website go to hu.grayling.com
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Ábrahám Gergely
CEO, Hungary
Telephone: 00 36 1 266 78 33
gergely.abraham@grayling.com
Gergely Ábrahám is CEO of Grayling Hungary.
He joined the Hungary office as the director of Public Affairs in June 2008. He came directly from the government sector, where he served as senior advisor and spokesperson for the Ministry of Economy and Transport for two years. Prior to that, he worked for telecommunication companies and the Hungarian Parliament, with responsibility for communication and Public Relations activities.
Gergely started his career as a journalist, at Index.hu, one of the most popular news portals in Hungary and at the most prestigious national daily, Népszabadság.
Gergely is experienced in managing complex Public Affairs campaigns at governmental and parliamentary level and has excellent contacts and knowledge across government at both political and public administration levels.
Benyó Zsuzsanna
COO, Hungary
zsuzsanna.benyo@grayling.com
Zsuzsanna Benyó is one of Grayling’s most experienced experts in the CEE region. She has been advising many Fortune 500 companies across CEE and SEE. She played a key role in setting up the corporate and B2B team in Hungary, and helped the office grow to become the market leader in the Hungarian market; while contributing also to the expansion of the Grayling network in the past more than ten years. Before recently returning to Hungary she has been responsible for Bulgarian and Romanian teams, and acted as the regional key client director for CEE, SEE and Eurasia. She specialises in brand and reputation building, strategic stakeholder engagement programmes, issues and crisis management and CSR, while she is passionate about country branding projects. Some of the key clients have included: Nabucco, Holcim, ArcelorMittal, General Electric, Swiss Embassy, Groupama Insurance, MOL, Paks Power Plant, easyJet, IKEA, Eastern Sugar, Visa, Google, Electrolux, IKEA, BASF and ING, winning the SABRE award of European Excellence in Communications in South Eastern Europe.
Zsuzsanna holds a summa cum laude MA diploma in Political Sciences from the Corvinus University of Economics in Budapest, and also graduated as economist in English - German international communications at the College for Foreign Trade in Budapest. Speaking Hungarian, English, German and French, she has basic knowledge in Bulgarian, Romanian, Russian, and is currently studying Spanish.
- Budapest

