/ Insights

Gedanken vom internationalen Grayling Team.

7. August 2017

Sensitivity to innovation should be at the heart of drone regulat...

Alexander Rowlatt, Consultant Grayling Brussels, writes about the future of legislation concerning drones.Seemingly overnight unmanned aircraft or drones have become a feature of our skies. Whether used for covert military operations, spicing up the offerings of the...


1. August 2017

The Authenticity of Communication

Brinson Willis, global marketing intern in Grayling’s GCore division, looks to the future of personal and professional communication in light of artificial content cluttering the online presences of today’s brands and individuals.The buzz of vibrating cell phones...


The Advantage Series

Kleine wie große Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden entscheidende Vorteile schafft.


26. Juli 2017

What the Tour de France can tell you about assembling a winning P...

Cycling fan Elliott Suthers from the Grayling team in San Francisco considers the parallels of PR and pelotons. Working in Silicon Valley means that the Grayling team gets to support companies that are literally changing the world. Some are revolutionizing healthcare,...


24. Juli 2017

Why Mad Men is essential viewing for PRs

Kevan Barber, Account Manager with Atomic, the consumer and tech division of Grayling, looks to how Mad Men and the era which it depitcts remains relevant today. This blog is about more than just Mad Men the TV series, it’s also about David Ogilvy and his views set...


12. Juli 2017

Understanding the Basics of Influencer Marketing

Naddy Onions, Head of Digital Grayling UK, shares her insights on influencer marketing and how to get it right.Research:It is critical to thoroughly research prospective influencers before you make your pitch to them. Do their channels complement your client or...


3. Juli 2017

It takes confidence to tell a new story after a crisis. Here’s ho...

David Schraeder, Grayling New York, dispenses some post-crisis communication management advice.Your company has taken a hit and its reputation is slightly less stellar than it was before the matter all began. You and your executive team are feeling exhausted as you...


29. Juni 2017

Two billion reasons why - Facebook’s ethical responsibility for c...

Max Reichardt, Grayling US, considers the immense responsibilities that come with immense scale. As many of us are now aware, Facebook recently surpassed 2 billion users, 27% or so of the world population. Milestones aside, what might seem like just a newsworthy...


26. Juni 2017

Is social now the name of the game?

Ashton Shurson, Senior Account Executive Grayling US, sees changes at gaming shindig, E3. Last week marked the annual gathering of gaming’s biggest publishers, developers, media – and now fans. The Electronic Entertainment Expo (E3) – the premier console, computer...


23. Juni 2017

OK Computer, What Next?

Jon Meakin, International Comms Director Grayling US, looks to the past to predict the future.As Radiohead limber up for their umpteenth time at the Glastonbury Festival, this week I was reminded that it is 20 years since the release of the band’s seminal album, OK...


20. Juni 2017

Digitale Subkultur ASMR: Marken entdecken das Web-Phänomen

Christian Wilfer, Senior Director Digital bei Grayling Deutschland, über den Youtube-Trend, den kaum jemand kennt.Die attraktive junge Frau flüstert ihre Worte und lächelt in die Kamera. Maria ist das Gesicht des YouTube Kanals Gentle Whispering. Sie hat sich auf...


9. Juni 2017

The BREXIT Bulletin: The Big Winner is ... the DUP?

Northern Ireland’s Democratic Unionist Party (DUP) would have been more than satisfied with gaining two additional seats overnight; having taken 10 of the region’s 18 seats. In fact the DUP usurped what was supposed to be a Conservative celebration.What once...

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