25th September 2017
The article below was drafted by our colleagues from Dutko in Washington D.C.- for any questions you can contact Jayne.Fitzgerald@dutkogr.com
Candidate Trump campaigned on a promise to throw out America’s existing trade agreements and pursue trade deals that would “put America first.” He made much of how “terrible” a deal the North American Free Trade Agreement (NAFTA) with Canada and Mexico was, as well as the pending Trans-Pacific Partnership (TPP) agreement. He pledged to pull out of both.
Nine months into the Trump Presidency, what’s the status?
We have seen much similar rhetoric but thus far not a lot of drastic action on the trade-related campaign promises. The major exception was President Trump’s decision during his first week in office to withdraw from TPP. On NAFTA, more moderate voices within the Administration, such as National Economic Council Director Gary Cohn, and outside, specifically, Canadian Prime Minister Justin Trudeau, have succeeded in convincing the President that the better course of action would be to renegotiate the NAFTA deal. That, in fact, is occurring, with very tough talk emanating from U.S. Trade Representative (USTR) Robert Lighthizer during the first negotiating session regarding negative U.S. trade balances with Mexico and Canada.
This appears to be the mantra for trade negotiations with this Administration. Thus, the existing trade agreement between the U.S. and South Korea (KORUS) has come under attack from the President, who threatened to withdraw from that agreement because of trade imbalances, particularly on U.S. car exports. Again, cooler heads within the Administration, including his national security adviser, have persuaded him to renegotiate those aspects of KORUS that have not worked to the U.S.’s advantage. However, at this point, the Administration has not notified Congress of its intent to renegotiate KORUS which is required by law before negotiations can commence.
Trade war with China
Candidate Trump reserved much of his anger on global trade for China. Chinese trade imbalances and alleged currency manipulation were the Trump campaign’s poster children for what was wrong with the global trading system. As President, Trump invited the Chinese Prime Minister to the U.S. in April as one of his first forays into foreign and trade policy. The meeting appeared to cool the anti-Chinese rhetoric for a time. It also set up a negotiation with the Chinese trade ministry that yielded the removal of some trade barriers. Yet major issues with China such as steel markets remain unresolved, with geopolitical tensions with China over North Korea complicating trade decisions.
Justifying tariffs based on national security risks
Beyond actions to revise and reject existing bi- and multi-lateral free trade agreements, the Administration has utilized other tools at its disposal, including Commerce Department investigations opened by Executive Order of the President into steel and aluminum imports, through which tariffs can be imposed if the investigations find a national security risk. Traditional anti-dumping and countervailing duty petitions on other sector- specific products have been filed and accepted for review, including most recently for titanium sponges.
Reform of the World Trade Organization (WTO) is also in President Trump’s sights. Candidate Trump threatened to withdraw from the WTO during the campaign, but the Administration has not acted to do so. In the President’s recent speech to the U.N. General Asssembly, however, he criticized “unaccountable international tribunals and powerful global bureaucracies” for leading to the demise of the American middle class. USTR Lighthizer has also spoken of the need to reform the WTO, focusing on its dispute settlement system.
As the Administration progresses with the implementation of its trade agenda, it will likely continue to deal with the internal tensions reflected in the decisions on NAFTA and KORUS. However, one of Trump’s key architects of the America First agenda, Steve Bannon, has been forced out of the White House in the latest staff restructuring by General Kelly, the new Chief of Staff. The other key proponent for economic nationalism is Professor Peter Navarro who heads the White House Office of Trade and Manufacturing Policy. His role has reportedly been diminished in the reorganization undertaken by Kelly, but he maintains a close relationship with the President.
How this will play out as the U.S. deals with future negotiations with the U.K. on a bilateral trade deal and with the EU on a possible re-opening of the Transatlantic Trade and Investment Partnership negotiations is unclear. Most likely, we can expect to see ongoing tussles over the right approach to take in remaking America’s role in global trade in the coming months, with more traditionally-minded trade policy advisors in the majority, but the President himself and a minority of his staff firmly in the America First camp.
14th December 2017
Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and...Read More
13th December 2017
Small is the New Big
As the pace of change gets faster, organizations of all sizes are embracing the start-up mentality. In the latest of our 2018 Trends predictions, Grayling’s San Francisco MD, Alan Dunton explains...Read More
8th December 2017
Why brands should be making stories, not just telling them
Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian...Read More