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Free thinking from Grayling people

8th December 2017

Why brands should be making stories, not just telling them

Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian Wilfer, Senior Strategic Planning Director for Grayling Germany, on our...

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Grayling Brexit Unit

Our Grayling Brexit Unit (GBU) brings together the very best consultants from across the Grayling network and includes those who have direct experience of working alongside the leading political figures charged with negotiating Brexit in London and Brussels.

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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6th December 2017

Hot in the City

As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...

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4th December 2017

Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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13th November 2017

Trends in purchasing PA services - Results of a Grayling survey

From 5 August to 8 September 2017, Grayling Public Affairs ran a pan-European survey with some 300 PA/GR professionals to assess the trends in purchasing PA services, the objective of which was to understand how the corporate world selects and retains their PA...

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27th October 2017

Grayling's Brexit Bulletin - 27 October 2017

The BREXIT Bulletin: A complex operation What does Brexit mean to you? Is it a “divorce” between former lovers? An amicable split between two old friends? Or perhaps it’s a poker game? A game of “chicken”? Or just a big an argument over a giant cake? This has...

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27th October 2017

Brexit Transitions and the New Deal

The question of when, for how long, and what constitutes a transition in the Brexit process is becoming central to the negotiation and business’ strategies. However, the question of transition is becoming muddled, and unless it is unravelled we are in for a confused...

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23rd October 2017

Content removal online – a necessary evil or the road to censorsh...

The European Commission recently published a Communication proposing how platforms should handle illegal content hosted on their sites. The Commission text is non-binding but politically significant, and the result of a year of intense debate about where the...

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20th October 2017

Grayling's Brexit Bulletin - 20 October 2017

The BREXIT Bulletin: Reasons to be cheerful And so, to no great surprise, EU leaders at today’s European Council Summit agreed to kick the Brexit can further down the road until the next EU Summit on 14-15 December. They acknowledged that some progress had been made...

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18th October 2017

Grayling's Brexit Bulletin - 13 October 2017

The BREXIT Bulletin: Time for business to stick its head above the parapet Most industries have up to now opted to play the waiting game when it comes to Brexit. As the saying goes – “everything will be alright on the night.” But, as participants heard at our...

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11th October 2017

Grayling Brussels' Espresso - October 2017

Dear Reader, The "Autumn onslaught" is always the busiest period of the year - this is the time when projects need to be started (and often completed), when budgets need to be spent, and targets hit.This year is no exception - we have been extremely busy preparing our...

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9th October 2017

Grayling's Brexit Bulletin - 7 October 2017

The BREXIT Bulletin: Are Supply Chains your Weakest Link? The Grayling Brexit Unit was delighted to recently host an event for our clients examining the impact of Brexit on firms' supply chains. Our guest speakers represented a global auto manufacturer, a UK...

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