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20th June 2017


Grayling's Cronut - June 2017

Similar to New Yorkers' favorite pastry the Cronut (half croissant-half doughnut), Grayling's bite-sized news articles meet halfway between America and Europe, to give you a taste of major policy developments spanning the Atlantic.Dear readers,With summer around...

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Grayling Brexit Unit

Our Grayling Brexit Unit (GBU) brings together the very best consultants from across the Grayling network and includes those who have direct experience of working alongside the leading political figures charged with negotiating Brexit in London and Brussels.The GBU is...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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16th June 2017


Grayling Brexit Bulletin - 16 June 2017

The BREXIT Bulletin: One week on is the UK ready?It was confirmed this week in a joint-statement from EU Chief Negotiator Michel Barnier and Brexit Secretary David Davis that formal Brexit negotiations will begin on 19 June.Evidently, Theresa May’s tenure of Number 10...

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12th June 2017


Grayling's Brexit Bulletin - 9 June 2017

The BREXIT Bulletin: The Big winner is ... the DUP?Northern Ireland’s Democratic Unionist Party (DUP) would have been more than satisfied with gaining two additional seats overnight; having taken 10 of the region’s 18 seats. In fact the DUP usurped what was supposed...

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6th June 2017


Me, Myself and AI – Latest in Grayling Advantage Series Identifie...

The potential advantages gained through the incorporation of artificial intelligence and automation into different industries will only be achieved if companies consider communications alongside the technology. That is the core theme running throughout a new compilation...

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2nd June 2017


Grayling Brexit Unit - 2 June 2017

The BREXIT Bulletin: Returning MEPs could be put to good useWith the UK election just one week away, prospective MPs are busy knocking on doors and trudging the campaign trail. Included within these hopefuls this year are a number of current British MEPs, who in...

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26th May 2017


Grayling's Brexit Bulletin - 26 May 2017

The BREXIT Bulletin: A city unitedOn Monday night, the UK suffered the worst terrorist attack on British soil since the 7th July 2005 bombings in London.This act of terror has been met with universal sympathy for the victims, incredible displays of compassion within...

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18th May 2017


Grayling's Brexit Bulletin - 18 May 2017

The BREXIT Bulletin: Will the Singapore ruling mean the EU-UK trade deal avoids a parliamentary odyssey?The ECJ’s Opinion provides some clarity on the EU’s trade policy competence, but raises more questions for Brexit. The European Court of Justice (ECJ) may have...

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16th May 2017


Four Ways Google Ranks Content - And Why This Is So Important for...

Alex Judd, GCore Business Director, explains how Google’s algorithm works, why SEO can’t work alone and PR’s prime position to lead this sphere of influence.A plethora of information is now available at the touch of a button. That’s why nearly four million...

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12th May 2017


Grayling's Brexit Bulletin - 12 May 2017

The BREXIT Bulletin: How do you solve a problem like Ireland?Question – what have John F Kennedy, Nelson Mandela, François Mitterrand, and Michel Barnier have in common? That’s right – they’ve all addressed the Irish Parliament. Of all the names above, Barnier...

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11th May 2017


Digital Single Market: half-time

Here's what you need to know What happened?After many (potentially orchestrated) leaks, the European Commission published its review of President Juncker's landmark Digital Single Market (DSM) Strategy on Wednesday. The 16 areas for action outlined in the...

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8th May 2017


Grayling's Brexit Bulletin - 5 May 2017

The BREXIT Bulletin: Leaks risk causing collateral damage to businessWho would have thought that an article in a German newspaper, in German, and not appearing online for a long time, would have caused such a furore in the UK?Theresa May began by calling the article in...

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28th April 2017


Grayling's Brexit Bulletin - 28 April 2017

The BREXIT Bulletin: Will upcoming Elections derail Brexit?Elections will be a feature of the first six months of the Brexit negotiations - and not just any elections, but those that will determine the French President, the French legislative elections, elections for...

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28th April 2017


Grayling's Espresso - April 2017

Dear Reader, It's been a hectic start to 2017, as we all expected. Our team has been busy organising a range of events and webinars on issues as diverse as Brexit, Donald Trump's first 100 days in office, and the most influential MEPs in the European Parliament...

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28th April 2017


EU DIGITAL DIGEST: Patent Politics - Commission takes a new direc...

In a surprise twist of events, the European Commission's DG Grow has published a Roadmap on Standard Essential Patents (SEPs). After a legislative proposal to reform the Intellectual Property Rights Enforcement Directive failed to emerge (and is unlikely to do so),...

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24th April 2017


Grayling's Transatlantic Newsletter - The Cronut - April 2017

Similar to New Yorkers' favorite pastry the Cronut (half croissant-half doughnut), Grayling's bite-sized news articles meet halfway between America and Europe, to give you a taste of major policy developments spanning the Atlantic.Dear readers,Yesterday, France...

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20th April 2017


Grayling Brussels' Brexit Bulletin - 20 April 2017

The BREXIT Bulletin: UK election unlikely to ruffle EU feathersOnce Article 50 was triggered, all talk of a possible snap election in the UK appeared to die a death. Theresa May had set the course for Brexit, the 2-year countdown had begun, and there would surely be no...

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20th April 2017


Sweeping EU telecoms reform: Is industry ready for a new era in r...

The European Commission published landmark reforms in September 2016 to shake up the telecoms industry and dramatically increase investment in high-speed networks and 5G connectivity. The European Parliament and EU Council are now stepping up the pace of their work on...

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18th April 2017


Grayling/VoteWatch Europe to host Energy Breakfast - 25 April

Invitation to a Grayling / VoteWatch Europe Energy Breakfast Tuesday 25 April 2017 | 08:00 - 9.30Grayling officesAvenue des Arts 46 Don’t waste your energy in the European Parliament! As MEPs busy themselves with discussions on the Clean Energy for All Package,...

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7th April 2017


EU DIGITAL DIGEST: Regulating new audiovisual services - MEPs rac...

The reform of the Audiovisual Media Services (AVMS) Directive is moving towards a Committee vote in just over two weeks, but a compromise ahead of time is proving difficult. The German Rapporteur duo, MEPs Sabine Verheyen (EPP) and Petra Kammerevet (S&D), have faced...

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7th April 2017


Grayling Brussels' Brexit Bulletin - 6 April 2017

The BREXIT Bulletin: In which you will find just two mentions of Gibraltar...After the drama of last week and the triggering of Article 50, this week has seen both sides knuckling down and starting to agree their so-called "red lines" in advance of the...

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31st March 2017


Grayling Brussels' Brexit Bulletin - 31 March 2017

The BREXIT Bulletin: ARTICLE 50 SPECIALAnd so, in the end, Godot did arrive, carried on the Eurostar and deposited by the UK Permanent Representative to the EU Tim Barrow to President of the European Council Donald Tusk. The letter outlining the UK Government's...

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31st March 2017


Grayling Brexit Unit Timeline

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27th March 2017


EU DIGITAL DIGEST: Parliament's Report on the European Electronic...

It was a big week for the telecoms reform, with European Parliament upping the ante. On 17 March, the Parliament’s Industry and Research Committee (ITRE) published MEP Pilar del Castillo's (EPP) draft report, which puts forward amendments to the Commission’s...

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24th March 2017


Grayling Brussels' Brexit Bulletin - 24 March 2017

The BREXIT Bulletin: Life goes on...When David Cameron was trying to negotiate a new deal for the UK within the EU, he was often left frustrated.This was not solely down to the fact that EU leaders were reluctant to meet his demands - he was also constantly annoyed at...

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23rd March 2017


Grayling Brexit Unit Panel Discussion - are you ready for Brexit?

Ready...Steady...Go!But are you actually ready for Brexit? Panel discussion organised by the Grayling Brexit Unit30 March 2017 - 6pmThe UK will trigger Article 50 on 29 March, thereby firing the starting gun on the most important bilateral negotiations in the EU's...

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16th March 2017


Grayling Brussels' Brexit Bulletin - 16 March 2017

The BREXIT Bulletin: Nightmare scenario still on the tableIf business was looking for reassurance this week, should the UK leave the EU with no deal agreed, it was destined for disappointment.During the Brexit Committee meeting in Westminster, UK Brexit Minister David...

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10th March 2017


EU DIGITAL DIGEST: A new cybersecurity strategy for Europe - but...

The European Commission has repeatedly emphasised that this year will bring a revision of its 2013 cybersecurity strategy. However, the focus and content of a new strategy remains unclear within the Commission, making DG CONNECT's preliminary deadline of May...

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10th March 2017


Grayling Brussels' Brexit Bulletin - 10 March 2017

This could be the last Brexit bulletin before Article 50 is triggered. It seems strange to write that. For so long - since June, in fact - the UK and the EU have been engaged in a phoney war, shadow boxing before the main event.The UK could trigger Article 50 next week,...

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3rd March 2017


Grayling Brussels' Brexit Bulletin - 3 March 2017

The BREXIT Bulletin: Life after BrexitBrexiters like to say how the EU is on the brink of collapse, that the Euro is on its last legs, and that the UK is merely the first of a whole host of EU countries to jump ship. This week the Commission published a White Paper on...

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24th February 2017


Grayling Brussels' Brexit Bulletin - 23 February 2017

The BREXIT Bulletin: The certainty of BrexitIs Brexit revocable?Tony Blair certainly seems to think so, calling on Remain supporters to "rise up" and challenge the political consensus to leave the EU, the Single Market, and the Customs Union.He is unlikely to be...

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17th February 2017


Grayling's Brexit Bulletin - 17 February 2017

The Grayling view: German elections could prove to be an extra headache for MayWith Brexit grabbing the headlines, it is often overlooked - not least in the UK - that there are three major elections this year in France, Germany, and the Netherlands, the results of which...

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16th February 2017


EU DIGITAL DIGEST: Netflix on holiday - A new era for territorial...

On 7 February, EU legislators in the Parliament and Council agreed on a new Regulation that will allow Europeans to access their online content subscriptions when travelling abroad (within EU borders).The Regulation is part of a much broader overhaul of EU copyright...

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10th February 2017


Grayling Brussels' Brexit Bulletin - 10 February 2017

The Grayling view: MPs waste opportunity to hold Government to accountThe good ship Brexit continues to sail unopposed towards its destination, most likely a "hard Brexit", namely one that leaves the UK purposefully outside both the Single Market and the Customs...

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6th February 2017


EU DIGITAL DIGEST: Privacy reform draws the wrath of industry

On 10 January, the Commission published its long-awaited proposal to reform the 2002 e-Privacy Directive.The idea of the existing ePrivacy Directive is to give an additional layer of privacy protection for electronic communication services users. It was primarily...

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12th January 2017


Grayling Brussels' Brexit Bulletin - 12 January 2017

The Grayling view: Parliamentary opposition no match for MayMuch is talked about what Theresa May will do on Brexit - but what of the political opposition in the UK?The Labour Party Leader Jeremy Corbyn this week set out his position on Brexit, saying he was not...

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11th January 2017


The EU's Data Flow Package & e-Privacy Reform

Published on 10 January 2017, the European Commission’s Communication on Building a European Data Economy addresses data flow policy issues, including data localisation requirements, liability for damages in the context of connected devices or robots, and portability...

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4th January 2017


Grayling Brussels' Brexit Bulletin - 4 January 2017

The Grayling view: Brexit deal must be win-win By Russell Patten, CEO of Grayling Brussels and Chairman of European Public AffairsBrexit in 2016 was an unprecedented political event which saw pundits across the world make all sorts of claims as to what would happen...

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3rd January 2017


Grayling Public Affairs: Europe’s best connected Public Affairs c...

Grayling Public Affairs is a major strength of Grayling, and our Public Affairs network is the largest owned across Europe, with more than 50 offices in 30 countries from the UK to Turkey, including Russia, and all major European countries. Grayling Public Affairs...

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16th December 2016


Grayling Brussels' Brexit Bulletin - 16 December 2016

The Grayling view: Can the EU stomach a transition period?Is a transition period the "get out of jail free" card for the UK?With just two years to secure an agreement, anything that can provide a "smooth landing", in the words of Philip Hammond, the Chancellor, should...

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8th December 2016


Internship position – Public Affairs department - Brussels offic...

The global Public Affairs and Communications Consultancy, Grayling, is looking to appoint in its Brussels office up to four paid interns for 2017, ideally for the following periods (with flexibility on timing)From January 2017 to June 2017From June 2017 to December...

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8th December 2016


Grayling Brussels' Brexit Bulletin - 8 December 2016

The Grayling view: Barnier gives May a reality checkHow do you like your Brexit? Hard? Soft? Or - as Theresa May mentioned this week - red, white, and blue? What about grey?It may all pale into insignificance once the negotiations actually begin, if this week's...

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1st December 2016


EU Energy Winter Package 2016

What’s at stake? A Grayling Policy BriefingThe EU Energy Winter Package, “Clean Energy for All Europeans”, is finally out! Building on the 2030 Climate and Energy framework, the flagship Energy Union Strategy and the Paris Agreement on Climate Change (COP21), the...

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1st December 2016


Grayling Brussels' Brexit Bulletin - 1 December 2016

The Grayling view: Legal challenges risk putting more pressure on timingThe legal uncertainty around Brexit - specifically, who gets to decide over triggering Article 50 - is well-documented.But now another possible legal loophole has come to light.Whether the UK needs...

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24th November 2016


Grayling Brussels' Brexit Bulletin - 24 November 2016

The Grayling view: EU preparation well underway - UK still splitWhilst the UK Government remains split on fundamental issues such as Single Market membership, and Scotland still insists on remaining a major EU player, the EU side is getting active and preparing the...

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17th November 2016


Grayling Brussels' Brexit Bulletin - 17 November 2016

The Grayling view: UK should fear - not flatter - Trump as Brexit loomsIs Trump a good thing, or a bad thing, for Brexit?Does it herald a brave new world of the fabled "Special Relationship"? Are May and Trump the new Thatcher and Reagan?Probably not.Anyone seeing Trump...

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17th November 2016


EU DIGITAL DIGEST: What's upcoming on EU digital policy?

In Brussels, lawmakers are gearing up for the 2016 home-stretch, with several Digital Single Market Strategy initiatives picking up pace and the final proposals nearing finalisation. To help you navigate the regulatory nexus, we summarise below the key issues that will...

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15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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8th November 2016


Grayling Brussels' Brexit Bulletin - 8 November 2016

The Grayling view: Court decision threatens timing of - but does not actually endanger - Article 50The fallout continues following last week's High Court ruling that Parliament must scrutinise and approve the triggering of Article 50. Theresa May is appealing, with...

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8th November 2016


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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3rd November 2016


Grayling Brussels' Brexit Bulletin - 3 November 2016

*As the Brexit Bulletin goes to press, we have just learnt that the UK High Court has ruled that the Government must get Parliamentary approval before triggering Article 50.This could delay the start of negotiations, and theoretically could mean they will never begin -...

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3rd November 2016


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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1st November 2016


Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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27th October 2016


A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

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25th October 2016


Grayling Brussels' Brexit Bulletin - 25 October 2016

The Grayling viewUp to now the discussions around Brexit in the UK have been dominated by the Conservatives.They have been able to set the tone of the debate, largely given free reign to publicly propose (and then retract) measures to control immigration, and are seen...

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25th October 2016


Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

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19th October 2016


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

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18th October 2016


Grayling Brexit Unit

With offices across the world, the largest wholly owned Public Affairs network across Europe, as well as our Brussels-London axis, Grayling’s team of multilingual political consultants are ideally placed to help businesses understand the policy challenges and business...

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18th October 2016


The Magnificent Seven

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

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18th October 2016


Grayling's Brexit Bulletin 17 October 2016

Don't forget to check out our #Brexitpapers on Henry VIII clauses/the 'Great Repeal Bill' and on what Brexit means for Brits working in the EU institutions. Other past #Brexitpapers include Guy Verhofstadt, the European Parliament's lead negotiator on...

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14th October 2016


Grayling's Transatlantic Newsletter - The Cronut - October 2016

Similar to New Yorkers' favorite pastry the Cronut (half croissant-half doughnut), Grayling's bite-sized news articles meet halfway between America and Europe, to give you a taste of major policy developments spanning the Atlantic.I hope you're all receiving...

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6th October 2016


Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

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5th October 2016


EU DIGITAL DIGEST: What to do about data flows in the EU?

The European Commission is testing the waters on which measures will be necessary to ensure the free flow of data within the EU bloc.In a two-day workshop held on 21 and 22 September, the EU executive discussed with stakeholders how emerging issues related to data...

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5th October 2016


Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

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4th October 2016


Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

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3rd October 2016


Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

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28th September 2016


The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

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27th September 2016


Brexit Bulletin - produced by the Grayling Brexit Unit - 26 Septe...

How long can representatives of the UK government continue to demand a halt to free movement whilst gaining all the benefits of the Single Market, including passporting?Germany's patience for one is beginning to run out, and other Member States are likely to...

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20th September 2016


Grayling Brussels' Brexit Bulletin - 20 September 2016

This week the little known issue of "passporting" has taken centre stage - and by "passporting", we of course mean the ability of banks in the UK to operate in the EU.Brexit endangers passporting, particularly if the UK ends up leaving the Single Market, and the British...

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19th September 2016


GRAYLING BRUSSELS PA VACANCY FOR AN ACCOUNT EXECUTIVE (Trade & EU...

The global Public Affairs and Communications Consultancy, Grayling, is looking to appoint an Account Executive (AE) to join its expanding Trade and EU-Japan practices in its Brussels office.The candidate needs to ideally:Have a postgraduate degree in political...

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16th September 2016


THE EU’S E-COMMERCE SECTOR INQUIRY - A Grayling Policy Briefing

In a nutshellOn 15 September, the European Commission published the preliminary report on its e-commerce sector inquiry, which concludes that restrictive business practices leveraged by manufacturers are distorting competition and limiting consumer choice.The sector...

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16th September 2016


THE EU’S TELECOMS REFORMS - A Grayling Policy Briefing

"We need to be connected. Our economy needs it. People need it. And we have to invest in that connectivity now." – President Juncker, State of the Union 2016 In a nutshellThe European Commission published on 14 September five binding and non-binding documents that...

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16th September 2016


THE EU’S COPYRIGHT REFORM - A Grayling Policy Briefing

In a nutshell Published on 14 September, the European Commission’s copyright reform plans aim to harmonise outdated EU copyright rules and make them “fit for the digital age”, when a considerable amount of copyrighted material is available (legally and illegally)...

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15th September 2016


EU DIGITAL DIGEST: Copyright proposal panned by tech industry

The Commission's Copyright Package published on 14 September consisted of five documents (in a bid to facilitate light reading and easy analysis...); three legislative and two non-legislative:A proposal for a Directive on copyright in the Digital Single Market (to...

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15th September 2016


Commission Strategy on Low-Emission Mobility

The European Commission recently published its Strategy for Low-Emission Mobility.You don't have the time to read it or you're wondering what it means for you?See here an infographic prepared by Grayling Brussels' Transport Team which summarises the European...

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15th September 2016


Brexit Bulletin - from the Grayling Brexit Advisory Board

The UK is about to get a new Commissioner - step forward Sir Julian King, who was approved by the relevant European Parliament Committee this week (full approval in the Plenary is due on Thursday). Sir Julian's portfolio is the Security Union - perhaps a bigger one...

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10th September 2016


Grayling Lunch & Learn: The power of surveys for effective Public...

On 6 September 2016 Grayling Brussels hosted its first Lunch & Learn session on Perception Surveys. 30 participants from a range of industries and sectors enjoyed an interactive session over lunch where they learned how perception surveys can bring added value to their...

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29th August 2016


Grayling Brussels' Brexit Bulletin - 29 August 2016

This week we are delighted to share with you our latest #Brexitpaper on Article 50, a handy guide to the most famous legal article in the EU treaties (there is not much competition, admittedly).Our previous #Brexitpapers include the UK's "Minister for Brexit" David...

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23rd August 2016


Grayling Brussels' Brexit Bulletin - 23 August 2016

This Bulletin comes to you on a Tuesday - a day later than usual - as we eagerly awaited results of yesterday's trilateral meeting between Angela Merkel, François Hollande, and Matteo Renzi.In the end, we needn't have bothered waiting. As expected, there was no...

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16th August 2016


The BREXIT Bulletin

It may be August, the EU Institutions may be in holiday mode, but you can be sure that both sides are readying for the inevitable triggering of Article 50. They might have a while to plan though, as latest rumours suggest this may come towards the end of 2017, after...

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9th August 2016


The Cronut - August 2016

Welcome to the Cronut, brought to you by Grayling Brussels and Washington, D.C.! Similar to New Yorkers' favorite pastry the cronut (half croissant-half doughnut), our bite-sized news articles meet halfway between America and Europe, to give you a taste of major...

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8th August 2016


Grayling Weekly Brexit Bulletin: 8 August 2016

It may be August, but there is no summer break when it comes to Brexit. The Bank of England has cut interest rates to a record low, and analysts are predicting a recession in the UK, but the Eurozone still seems relatively unaffected by Brexit.In the next weeks and...

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8th August 2016


EU DIGITAL DIGEST: EU/US Privacy Shield finally adopted

BETTER LATE THAN NEVER...On 8 July, EU Member States approved the EU-US Privacy Shield by a qualified majority vote, despite the abstention of Austria, Bulgaria, Croatia and Slovenia (arguing that data protection safeguards are still insufficient). The agreement was...

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4th July 2016


EU waits for the UK to serve first

If patience with the UK was running thin before the referendum vote, then it has now hit rock bottom. At this week’s Summit, EU leaders nipped in the bud any UK hopes that it may in the future be able to be a member of the Single Market whilst having its own strict...

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29th June 2016


Grayling memo on "Brexit" state of play

The dust has barely settled on the “Brexit” referendum, but already there have been developments in its wake.This week saw an EU Summit and an informal meeting of EU leaders – the latter not featuring UK Prime Minister David Cameron.So how is Europe responding?...

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24th June 2016


Results of the referendum, immediate aftermath, and reactions fro...

As you will no doubt have heard, the British public has voted to leave the European Union in a landmark referendum by a majority of 52%. David Cameron has resigned as Prime Minister and will step down as of October during the Conservative Party Conference.The vote is...

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24th June 2016


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

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20th June 2016


EU DIGITAL DIGEST: Commission guidance swings in favour of the sh...

On 2 June, the European Commission published its long-awaited Guidance on how Member States should apply EU law to the collaborative economy. In a surprise twist, the EU's executive has made it crystal clear that it is fully behind the sharing economy, refusing to...

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17th June 2016


Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

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15th June 2016


Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

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13th June 2016


Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

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10th June 2016


Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

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7th June 2016


It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

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6th June 2016


Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

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3rd June 2016


Grayling Policy Brief on the Sharing Economy

Following the publication on 2 June 2016 of the European Commission's guidance on the Sharing Economy, Grayling has produced a Grayling Policy Brief on the issue.This document summarises the latest developments, the business impact, and the next steps. It can be...

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2nd June 2016


Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

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31st May 2016


The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

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26th May 2016


EU DIGITAL DIGEST: Commission unveils new Digital Single Market i...

This week the European Commission sought to defy its critics citing sluggish activity by delivering a mammoth package of proposed reforms, covering everything from geo-blocking to online platforms.The upshot? Regulatory change on a number of fronts to bring OTT players...

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25th May 2016


Reforming the Audiovisual Media Services Directive - A Grayling P...

In a nutshellToday’s legislative proposal includes an elaboration of scope and substance of the existing 2010 Directive.It would require video-sharing platforms which organise and tag a large quantity of videos to protect minors from harmful content (such as...

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25th May 2016


The EU’s e-Commerce Package of reforms - A Grayling Policy Briefi...

THE EU’S ECOMMERCE PACKAGE OF REFORMSWhat’s at stake? A Grayling Policy Briefing In a nutshellThe e-Commerce package is made up of three pillars: geo-blocking, cross-border parcel delivery, and consumer protection and consumer law (cooperation between national...

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25th May 2016


The EU’s Roadmap on Online Platforms - A Grayling Policy Briefing

THE EU’S ROADMAP ON ONLINE PLATFORMSWhat’s at stake? A Grayling Policy Briefing In a nutshellThe European Commission’s Communication on Online Platforms and the Digital Single Market Opportunities and Challenges for Europe is a broad, political document, and does...

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28th April 2016


EU DIGITAL DIGEST: E-commerce package of reforms delayed

The European Commission will publish its e-commerce package of reforms on 25th May, slightly later than the initial date of 18th May.The package will include legislative proposals on unjustified geo-blocking, parcel delivery, and consumer protection, as well as...

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20th April 2016


Grayling's Transatlantic Newsletter - The Cronut - April 2016

Welcome to the Cronut, brought to you by Grayling Brussels and Washington, D.C. Similar to New Yorkers' favorite pastry the cronut (half croissant-half doughnut), our bite-sized news articles meet halfway between America and Europe, to give you a taste of major...

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17th March 2016


EU DIGITAL DIGEST: Privacy Shield replaces Safe Harbor agreement

The text of the new EU-U.S. Privacy Shield was published on 29 February following two years of fraught political negotiations. It replaces the Safe Harbor agreement annulled last October and, once fully adopted and implemented, will reinstate the legal basis for bulk...

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3rd March 2016


EU DIGITAL DIGEST: Online Platforms in Europe - To legislate or n...

The initial results of the European Commission's Public Consultation on platforms revealed clear disagreement between the 10,000 plus respondents over their degree of liability for combatting illegal content online (currently limited under the 2000 e-Commerce...

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1st March 2016


BigPictureBrussels on Brexit

Finally we have a date (23 June) for the UK referendum on EU membership, following a drawn-out EU Summit which tested EU leaders, both in terms of finding compromises and in terms of staying awake!So what was agreed at the Summit, and how will this impact EU-UK...

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26th February 2016


The mobile device is dead. Long live Internet everywhere

Adrian Elliot of Grayling Spain spent the week at Mobile World Congress. Did he see the future?Do you remember having to wipe those SMS messages from your mobile in order to free up space in the system? Or all those commercial ‘MMS’ messages that seemed like the...

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24th February 2016


Samsung slaying the zombies to lead in VR race

Yesterday, we looked at how the first day of MWC buzz and activity had impacted on each brand’s visibility in search and social.We saw how media titles seized on the dystopian image of Zuckerberg’s address about VR and Facebook had driven huge swathes of commentary....

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23rd February 2016


Who is Winning at Mobile World Congress?

As the eyes of the (marketing) world fixate on Barcelona for the next few days, we thought we’d take a quick peak at how the main mobile brands are faring in the war for impact.Yesterday saw Samsung steal much of the media’s attention, with their Gear VR and...

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1st February 2016


EU DIGITAL DIGEST: Commission Gets Real on Tax Avoidance

New proposal published, but needs serious national backing to passThe European Commission unveiled a new Tax Directive to clamp down on corporate tax avoidance arising from disparities between national systems. Multinational tech companies such as Amazon, Google and...

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22nd January 2016


BigPictureBrussels on Dutch EU Presidency

To prepare you for what promises to be a lively and testing first half of 2016, our Grayling Brussels team has prepared a guide to the Dutch EU Presidency.The Dutch are well-respected in EU circles and will be effective at pooling their rather limited resources to...

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30th December 2015


8 FOR 16 TREND #8: SHOW ME YOU KNOW ME

In the last of our 8for16 trends blog posts we consider how, in an era of instant price comparisons and product reviews, brands must foster direct emotional connections with consumers who expect consideration and customization at every turn.Relationship marketing has...

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22nd December 2015


8 FOR 16 TREND #7: POWER TO THE PEOPLE

People will continue to make the shift from consumer to citizens as they work together to demand transparency, mobilize support and affect change.Democracy in MotionNew and established civic engagement platforms will connect people and governments, enabling effective...

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16th December 2015


8 FOR 16 TREND #6: THE ART OF NOW

As mobile becomes the dominant platform for communications globally and contactless payment figures soar, 2016’s consumers will demand instant gratification and ever more frictionless experiences. 2015 was the year in which Google confirmed that more searches take...

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14th December 2015


What you need to know about COP21

The Grayling Brussels team has produced this handy cut-out-and-keep infographic summarising the main points of the historic climate agreement in Paris at the weekend. For the full version of the chart see https://magic.piktochart.com/output/9960171-cop21-by-graylingLet...

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11th December 2015


8 FOR 16 TREND #5: SPOTLIGHT ON DARK SOCIAL

People will shift from broadcasting content on public news feeds to more intimate connections with small fluid groups via messaging apps, text and email. Organizations will seek to inspire, enable and track sharing in the dark.The Intimacy AdvantageSticking with our...

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9th December 2015


8 FOR 16 TREND #4: RETURN TO FIRST PRINCIPLES

We’ll see rapid changes in consumer behavior, as the sharing economy mainstreams across markets. Nothing is sacred – expect new models for everything from finance to healthcare, as the next generation rips up the rule books and reimagines the future.Reinventing the...

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9th December 2015


Grayling's Cronut

Welcome to the Cronut, brought to you by Grayling Brussels and Washington, D.C.! For the full publication click here.Similar to New Yorkers' favorite pastry the cronut (half croissant-half doughnut), our bite-sized news articles meet halfway between America and...

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4th December 2015


8 FOR 16 TREND #3: VIDEO KILLED THE RADIO STAR

Video Killed the Radio StarWhat are the implications for comms as the ‘play’ button becomes ubiquitous?The fact is, video is going to kill just about every other medium in 2016 as it continues its seemingly unstoppable takeover of the global web. The numbers are...

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30th November 2015


8 FOR 16 TREND #2: LIFE ANALYSTS

We will see consumers take ownership of their personal data and become more sophisticated in how they integrate, benchmark and compare it, to gain insights into their behavior and improve their wellbeing. Brands that enable this will be welcomed into our daily lives....

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26th November 2015


8 FOR 16 TREND #1

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26th November 2015


8 FOR 16 TREND #1: BRAND COMPASSION

As altruistic Millennials wield greater market power and also greater power in the marketing department, brands will have to establish social relevance as well as product relevance. This is not just about organizations throwing money at CSR initiatives to help right...

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30th October 2015


Lessons from Terminator: PR is in permanent transition

One week PR is “Dead”, the next it’s “Mid-Transition”. The true picture is that PR is permanently in flux and therefore needs constant redefinition. Agility is at the core and will decide the winners and losers in this fast-growing industry. It’s time to be...

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30th October 2015


When it comes to PR, time shouldn’t equal money

A successful brand proposition is founded upon solid communication, storytelling and conversation, so it makes sense that PR should be taking more of a share of the spend. This post originally appeared in Brandwatch.There’s been much debate recently about the...

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29th October 2015


Twitter – the ultimate discovery engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

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29th October 2015


Conferences should be about insight, not obsessive Tweeting!

Last week marked Social Media Week, London, a series of events, seminars and conferences marked not only by the hashtag #SMWLDN but also by thisisnotaninsight.tumblr – an excellent collection of some of the most inane, illogical, ill-thought through, and downright...

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29th October 2015


Content? It’s all about the people.

With so much talk over the future of content, it’s time to ignore the hype and get back to basics. Whether we like it or not, the word ‘content’ has come to encompass a whole breadth of publishing formats. If we accept advertising legend Dave Trott’s point that...

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29th October 2015


Should PR lead brand building?

There’s a huge land grab going on in our industry over who owns what in communications. A recent survey of Chief Marketing Officers (CMOs) found that many believe that PR should not lead brand building. I disagree. Here’s why. The road to truly integrated...

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