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Free thinking from Grayling people

16th May 2017

Four Ways Google Ranks Content - And Why This Is So Important for...

Alex Judd, GCore Business Director, explains how Google’s algorithm works, why SEO can’t work alone and PR’s prime position to lead this sphere of influence.A plethora of information is now available at the touch of a button. That’s why nearly four million...

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20th March 2017

Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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8th March 2017

How to Make Great Content Work Harder

Ellie Schofield, Senior Digital Manager for the Grayling digital team, assesses the importance of content and how you can make it work harder.Everyone knows that content is important, in fact it’s more than important, it’s crucial and one of the most effective ways...

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20th February 2017

Communicating with consumers in the digital age

Cait Dacey from Grayling’s Bristol office looks at how businesses can lead the way in digital interaction with consumers. With digital technology continuing to develop at an alarming rate - and consumers increasingly adopting an ‘always on’ mentality - it is vital...

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31st January 2017

Is there anyone out there? Communications in the age of Trump

US Chief Client Officer, Danica Ross considers the challenges – and opportunities – of communication in the age of Trump.If you’re looking for a political rant, you can stop reading now. This piece will neither lambast nor laud the Trump administration. That’s...

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16th January 2017

More Than Words

Sigrid Krupica, CEO of Grayling in Austria, takes a look at one of the main objectives of the Austrian OSCE chairmanship and the role communication plays when it comes to nurturing or preventing extremism.This year Austria has taken over the chairmanship of the...

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12th January 2017

Grayling Brussels' Brexit Bulletin - 12 January 2017

The Grayling view: Parliamentary opposition no match for MayMuch is talked about what Theresa May will do on Brexit - but what of the political opposition in the UK?The Labour Party Leader Jeremy Corbyn this week set out his position on Brexit, saying he was not...

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15th November 2016

Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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8th November 2016

One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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3rd November 2016

Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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1st November 2016

Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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