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Free thinking from Grayling people

14th December 2017


Play Time

Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and personality through each customer interaction, delivering the...

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13th December 2017


Small is the New Big

As the pace of change gets faster, organizations of all sizes are embracing the start-up mentality. In the latest of our 2018 Trends predictions, Grayling’s San Francisco MD, Alan Dunton explains why everyone wants to be a start-up. From Grayling’s San Francisco...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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8th December 2017


Why brands should be making stories, not just telling them

Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian Wilfer, Senior Strategic Planning Director for Grayling Germany, on our...

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6th December 2017


Hot in the City

As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...

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4th December 2017


Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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16th May 2017


Four Ways Google Ranks Content - And Why This Is So Important for...

Alex Judd, GCore Business Director, explains how Google’s algorithm works, why SEO can’t work alone and PR’s prime position to lead this sphere of influence.A plethora of information is now available at the touch of a button. That’s why nearly four million...

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20th March 2017


Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

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8th March 2017


How to Make Great Content Work Harder

Ellie Schofield, Senior Digital Manager for the Grayling digital team, assesses the importance of content and how you can make it work harder.Everyone knows that content is important, in fact it’s more than important, it’s crucial and one of the most effective ways...

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20th February 2017


Communicating with consumers in the digital age

Cait Dacey from Grayling’s Bristol office looks at how businesses can lead the way in digital interaction with consumers. With digital technology continuing to develop at an alarming rate - and consumers increasingly adopting an ‘always on’ mentality - it is vital...

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31st January 2017


Is there anyone out there? Communications in the age of Trump

US Chief Client Officer, Danica Ross considers the challenges – and opportunities – of communication in the age of Trump.If you’re looking for a political rant, you can stop reading now. This piece will neither lambast nor laud the Trump administration. That’s...

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16th January 2017


More Than Words

Sigrid Krupica, CEO of Grayling in Austria, takes a look at one of the main objectives of the Austrian OSCE chairmanship and the role communication plays when it comes to nurturing or preventing extremism.This year Austria has taken over the chairmanship of the...

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