Grayling organized an event in three parts in order to get the biggest output and address different target groups with relevant tools:
1. Press interviews: national and international tier-1 media from eight different countries had exclusive interviews with Katy Perry in Adlon Hotel.
2. Blogger event: 13 national & international key beauty & fashion blogs joined the Killer Queen Blogger event.
3. Personal Appearance on Red Carpet: Douglas, one of the key trade partners was chosen as the location for the personal appearance. Harley Davidson was asked to sponsor bikes for Katy and her security team. Her arrival on Harley bike was followed by photo Opp. & Soundbites on Red Carpet, quality time with fans on Red Carpet, in store photo moment on stage, fragrance presentation on stage, photo & signature for over 100 M&G Winner and special quality time with exclusive M&G Winners.