/ Insights

Gedanken des internationalen Grayling Teams.

23rd August 2017

I’m no expert, but….

Chris Genasi, Managing Director Grayling Kenya, about how to be a trusted expert in a time when no one trusts experts.Experts, what do they know? Those with in-depth knowledge have had a rough time of it lately. When the UK voted to leave the European Union, the air was...


13th August 2017

What does "off the record" mean, anyway?

Vetreran reporter, Eric Taub gives the journalist's perspective. As Grayling Chief Client Officer, Danica Ross, so aptly pointed out, short-lived White House communications chief Anthony Scaramucci got himself fired not just because of the crass, gross comments he...


The Advantage Series

Kleine wie grosse Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden einen Wettbewerbsvorteil schafft.


9th August 2017

Thought Leadership: Are we all really thought leaders?

Jonathan Shillington, Managing Director Grayling Middle East, about leaders.Last month, I mediated a lively discussion with an international group of communications executives on the now so popular PR strategy must-have…Thought Leadership. For many of us in...


3rd August 2017

Sensitivity to innovation should be at the heart of drone regulat...

Alexander Rowlatt, Consultant Grayling UK, writes about the future of legislation concerning drones.Seemingly overnight unmanned aircraft or drones have become a feature of our skies. Whether used for covert military operations, spicing up the offerings of the...


25th Juli 2017

What the Tour de France can tell you about assembling a winning P...

Cycling fan Elliott Suthers from the Grayling team in San Francisco considers the parallels of PR and pelotons. Working in Silicon Valley means that the Grayling team gets to support companies that are literally changing the world. Some are revolutionizing healthcare,...


24th Juli 2017

Why Mad Men is essential viewing for PRs

Kevan Barber, Account Manager with Atomic, the consumer and tech division of Grayling, looks to how Mad Men and the era which it depitcts remains relevant today. This blog is about more than just Mad Men the TV series, it’s also about David Ogilvy and his views set...


12th Juli 2017

Understanding the Basics of Influencer Marketing

Naddy Onions, Head of Digital Grayling UK, shares her insights on influencer marketing and how to get it right.Research:It is critical to thoroughly research prospective influencers before you make your pitch to them. Do their channels complement your client or...


3rd Juli 2017

It takes confidence to tell a new story after a crisis. Here’s ho...

David Schraeder, Grayling New York, dispenses some post-crisis communication management advice.Your company has taken a hit and its reputation is slightly less stellar than it was before the matter all began. You and your executive team are feeling exhausted as you...


29th Juni 2017

Two billion reasons why - Facebook’s ethical responsibility for c...

Max Reichardt, Grayling US, considers the immense responsibilities that come with immense scale. As many of us are now aware, Facebook recently surpassed 2 billion users, 27% or so of the world population. Milestones aside, what might seem like just a newsworthy...


27th Juni 2017

Nation Branding - 'Wer hat's erfunden?'

Birte Schnellen, Director von Grayling Schweiz, über das Nation Branding in der Schweiz, bei dem Land und Unternehmen gegenseitig ihr Image stärken.Victorinox, Swatch und Toblerone verkörpern ebenso die Schweiz wie Roger Federer, Banken, Berge und Käse. Die Schweiz...


26th Juni 2017

Is social now the name of the game?

Ashton Shurson, Senior Account Executive Grayling US, sees changes at gaming shindig, E3. Last week marked the annual gathering of gaming’s biggest publishers, developers, media – and now fans. The Electronic Entertainment Expo (E3) – the premier console, computer...

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