/ Insights

Free thinking from Grayling people

31st Oktober 2017

Spain and its regions: Ever greater disintegration

Adrian Elliot, Grayling Spain Public Affairs team, compares the case for independence in Scotland and the Region of Catalonia.Driving around Spain, you could be forgiven for asking yourself how such a diverse country holds itself together. Spain is made up of 17...


25th Oktober 2017

Technological change is shaping tomorrow’s consumer

Anna Kuprian, head of digital at Grayling Poland, on how technology is changing the relationship between business and the consumer, and how corporate reputations can be made or broken in the online space. This blog post is based on an interview with Michael Dembiski,...


The Advantage Series

Kleine wie grosse Unternehmen und Organisationen aller Branchen müssen sich in Sachen Kommunikation und Reputation komplexen Herausforderungen stellen. Hier gehen wir auf einige von ihnen genauer ein und zeigen auf, wie Grayling für seine Kunden einen Wettbewerbsvorteil schafft.


2nd Oktober 2017

The secrets to successful client relationships

Joanna Buggy, Director Grayling Scotland, compares popular advice for finding romance with establishing longterm healthy client relationships.Tips for achieving romantic success are plentiful and lapped up as people search for the Holy Grail and the gateway to eternal...


11th September 2017

3 KPIs that can actually hurt ROI

Danica Ross, Grayling US Chief Client Officer, about how we should measure success in PR.September is AMEC Measurement Month making today an ideal time to discuss the big question: How do you measure success? It’s the question that shows up on every RFP. And the one...


23rd August 2017

I’m no expert, but….

Chris Genasi, Managing Director Grayling Kenya, about how to be a trusted expert in a time when no one trusts experts.Experts, what do they know? Those with in-depth knowledge have had a rough time of it lately. When the UK voted to leave the European Union, the air was...


13th August 2017

What does "off the record" mean, anyway?

Vetreran reporter, Eric Taub gives the journalist's perspective. As Grayling Chief Client Officer, Danica Ross, so aptly pointed out, short-lived White House communications chief Anthony Scaramucci got himself fired not just because of the crass, gross comments he...


9th August 2017

Thought Leadership: Are we all really thought leaders?

Jonathan Shillington, Managing Director Grayling Middle East, about leaders.Last month, I mediated a lively discussion with an international group of communications executives on the now so popular PR strategy must-have…Thought Leadership. For many of us in...


3rd August 2017

Sensitivity to innovation should be at the heart of drone regulat...

Alexander Rowlatt, Consultant Grayling UK, writes about the future of legislation concerning drones.Seemingly overnight unmanned aircraft or drones have become a feature of our skies. Whether used for covert military operations, spicing up the offerings of the...


25th Juli 2017

What the Tour de France can tell you about assembling a winning P...

Cycling fan Elliott Suthers from the Grayling team in San Francisco considers the parallels of PR and pelotons. Working in Silicon Valley means that the Grayling team gets to support companies that are literally changing the world. Some are revolutionizing healthcare,...


24th Juli 2017

Why Mad Men is essential viewing for PRs

Kevan Barber, Account Manager with Atomic, the consumer and tech division of Grayling, looks to how Mad Men and the era which it depitcts remains relevant today. This blog is about more than just Mad Men the TV series, it’s also about David Ogilvy and his views set...


12th Juli 2017

Understanding the Basics of Influencer Marketing

Naddy Onions, Head of Digital Grayling UK, shares her insights on influencer marketing and how to get it right.Research:It is critical to thoroughly research prospective influencers before you make your pitch to them. Do their channels complement your client or...

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