Myšlenky a postřehy zaměstnanců Graylingu
Trust me, British political woes are a walk in the park
Libor Fůs, a consultant from Grayling’s office in Prague, provides a refreshing outsider perspective on recent developments following the UK General Election.Visiting the United Kingdom in the fortnight since the General Election, I find myself in a unique position...Více
Upcoming challenges in the healthcare sector: regulatory obstacle...
Jakub Hudec, Public Affairs Consultant and healthcare expert at Grayling Czech Republic looks at issues of the Czech healthcare sector.It is almost a tradition for health care to be a key topic of every parliamentary election campaign in the Czech Republic, and the...Více
The Advantage Series
Společnosti všech velikostí napříč všemi průmyslovými sektory čelí náročným výzvám, které se nejčastěji týkají pověsti značky, regulace nebo komunikace. Naším úkolem je pojmenovat úskalí, zjistit, jak se dají překonat a zajistit tak svým klientům náskok před konkurencí.Více
The future of Czech energy: aligning good governance with good bu...
Jan Sádlo, Public Affairs Consultant and energy expert at Grayling Czech Republic looks at challenges to the Czech energy sector.At the end of 2017, the Czech Republic is going to have a new government that will need to set up key energy policies for the future, meet...Více
Is This Real Time?
Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...Více
One Small Step for a Brand…
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...Více
Strange Bedfellows, or Pragmatic Policy-Making?
Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...Více
Things Just Got Real
Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...Více
A New Breed of Influencers Comes of Age
Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...Více
Can CEOs Fill the Trust Vacuum?
UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...Více
It’s All About Me!
Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...Více
The Magnificent Seven
Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...Více