HILTON - OUR STAGE, YOUR STORY

Our Stage, Your Story

/ Work / Hilton - Our Stage, Your Story

How do you change perceptions of a brand about to reach its 100th anniversary and introduce a new audience to its hotels, ethos and mission?

Creating Advantage

7.2 million impressions across YouTube, Instagram, Twitter, Facebook and online media.

+184, 000 views of the main video on YouTube.

633, 000 engagements across YouTube and social media channels.

Built client relationships with leading online influencers.

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Project Leader

Our approach was centred around the objective to bring Hilton to a ‘millennial minded’ audience. We looked to access this audience through the channels that they are using and absorbing content through – primarily YouTube and Instagram.

Working alongside vlogger Ben Brown, we conveyed the ‘modern-day Hilton’ to his audience of over 600k, always positioning the brand’s leading hotel design at the heart of the action.

We worked with his team, Visit Estonia and the Hilton Tallinn Park hotel team to create an exciting itinerary that included off-roading in a snowy forest, skateboarding in an abandoned Soviet relic and exploring the Old Town, just a stone’s throw from the hotel.

We supported our exclusive video content with posts across Ben’s Twitter and Instagram accounts, amplifying our story further through paid support on Hilton’s channels. To keep the audience retained beyond the single video we also ran a competition on Ben’s Instagram channel to win the exact trip he brought to life so vividly within the vlog.