The 2014 Ryder Cup
“Every single person working on the project from Grayling went above and beyond what we expected and we cannot thank you enough for everything you have done…the difference with regards to our event communications from 2010 to 2014 was staggering – and so much of this was down to all of you. It would have been a very different experience had this not been the case and I can’t thank you enough.”
Antonia Beggs, Operations Director, The 2014 Ryder Cup
498 media cuttings generated in the year leading up to the event.
273 million people reached as a results of media cuttings generated in the year leading up to the event.
Legacy messaging appeared in half of all media communications (including golf-led coverage).
The Official 2014 Ryder Cup Trophy Tour traveled 1,000 miles by helicopter with coverage reaching 42 million people.
Grayling devised, planned and delivered the official Trophy Tour, travelling over 1,000 miles by helicopter to the four corners of Scotland, allowing fans from around the country to get close to the famous trophy.
Grayling was tasked with engaging young people in the Ryder Cup story, and involving communities from all over the country. We used a range of platforms to achieve this, from hosting a media day in advance of the Junior Ryder Cup to launching a pioneering new education programme at a school on the doorstep of Gleneagles to mark a Year to Go before the event took place
Ryder Cup Europe asked Grayling to help it promote a series of merchandise ranges to fans around the UK. This included a tartan designed by Lochcarron of Scotland and a 25-piece, limited edition collection of Ryder Cup Harris Tweed
We are extremely proud to have been able to work on The 2014 Ryder Cup. It is a prestigious event, steeped in history, full of drama and as passionate as they come. We will never tired of hearing others talk of Gleneagles hosting ‘The Best Ryder Cup Ever'.