WORLD ENERGY CONGRESS - SETTING THE AGENDA FOR GLOBAL ENERGY

Setting the agenda for global energy

/ Work / World Energy Congress - Setting the agenda for global energy

The World Energy Congress brings governments, industry leaders, experts and academics together to discuss the most pressing issues effecting global energy. Our task was to raise awareness of the event, positioning it alongside the likes of G20 and Davos.

Creating Advantage

Our engagement drove the registration of 1,200 journalists to attend the Congress.

+333 Million estimated impressions from 60,627 Twitter mentions by 31,247 users.

24,000 pieces of coverage generated during the 16 month project.

14,000+ pieces of key international broadcast, online and print coverage secured at the Congress itself.

Project Leader

Our London and Turkish teams collaborated for a 16 month campaign to position the World Energy Congress as the high level industry event to discuss and debate the world’s energy needs, and to ensure that the impact of geo-political events (especially in Turkey) on the success of the congress was minimal.

Grayling developed a bespoke PR strategy for the World Energy Congress’s Organising Committee which included negotiating media partnerships with CNBC and CNN, high-level thought leadership leveraged announcements about the event,  partnerships with tier one international media and utilised content from the World Energy Council to promote the event and its importance.

Over the 16 month period, we issued a series of news announcements, arranged a number of media briefings for key spokespeople (including the head of the Congress, Secretary General of the World Energy Council and high-level speakers participating in the Congress) with publications such as the BBC, Wall Street Journal, the Guardian and CNBC, promoted insight-led reports and placed articles in the sector media outlining the talking points of key sessions at the Congress.

All of this ensured the highest number of media registrations to the Congress to date, leading to almost 25,000 articles across international, national, regional and sector media.

Sarah Scholefield

sarah.scholefield@grayling.com