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Free thinking from Grayling people

8th December 2017


Why brands should be making stories, not just telling them

Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian Wilfer, Senior Strategic Planning Director for Grayling Germany, on our...

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7th December 2017


Artificial Intelligence: what has this got to do with the governm...

While the UK’s exit from the EU is absorbing almost the entire focus, capacity and resource of the government for the foreseeable future, there is one policy area where the government is making a concerted and impressive effort to act thick and fast: Artificial...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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6th December 2017


Hot in the City

As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...

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4th December 2017


Building a healthier London

The Mayor’s London Plan released this week clearly identifies health and housing as two of the biggest challenges facing the city. This won’t come as a surprise to any Londoner. My rented studio flat costs as much as a family home in pretty much any other area of...

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4th December 2017


Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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30th November 2017


Don’t be fooled by Theresa May’s weakness, Labour’s divisions hav...

The judgment that Labour had successfully laid the ghosts of past divisions to rest looks increasingly to have been a premature one. The Opposition had enjoyed a post-election honeymoon with moderate MPs deferring to Mr Corbyn’s leadership out of humble acceptance...

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23rd November 2017


Grayling: 2017 Budget Overview

Enemies to the left of him, enemies to the right, the Chancellor faced a tough second Budget when he stood up at the despatch box yesterday. After a terrible election campaign and a torrid few months since, the hope amongst many backbenchers was that this would be a...

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16th November 2017


The autumn of discontent?

Theresa May’s Government are suffering an undeniable autumn of discontent. Heading in to party conference it was the opinion of the Westminster village that the Prime Minister was two crises away from leaving Downing Street. A niggling cough, a cretinous comedian and...

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31st October 2017


Spain and its regions: Ever greater disintegration

Adrian Elliot, of Grayling Spain's Public Affairs team, compares the case for independence in Scotland and the Region of Catalonia.Driving around Spain, you could be forgiven for asking yourself how such a diverse country holds itself together. Spain is made up of...

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12th October 2017


Does the SNP have new purpose?

The SNP met in unusual circumstances for their 82nd national conference at Glasgow’s SECC. No elections. No referendums. No leadership contests. It all felt very strange. Scotland being knocked out of the World Cup qualifiers didn’t help either. The tone of the...

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9th October 2017


Conservative Conference 2017 - The Grayling View

Theresa May’s speech to this year’s Conservative Party Conference was the Prime Minister’s best opportunity to rally her party and secure her position as Parliament returns for the Autumn. After weeks of “backseat driving” from Boris Johnson and anonymous...

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