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Free thinking from Grayling people

28th April 2017


Our fondest farewells

Theresa May’s decision to call a snap election on 8 June has prompted a number of MPs to prematurely end their careers in parliament as they decide not seek re-election. Ahead of yesterday’s prorogation of parliament, a number of MPs bid an emotional farewell to the...

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26th April 2017


The Rise of the 'Micro-influencer'

Jenny from Atomic, the Consumer & Tech division of Grayling, takes a look at the growth of 'micro-influencers', why they exist and the key considerations for a micro-influencer campaign. Influencer campaigns are on the rise, according to a survey by eMarketer,...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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26th April 2017


Catalonia Region And Scotland - Where Comparisons Begin And End

Adrian Elliot of Grayling Spain’s Public Affairs team, compares the case for independence in Scotland and the Region of Catalonia.Students of Comparative Politics will understand the complexity of analysing similar outcomes when they occur in countries or regions with...

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24th April 2017


The secret to great thought leadership

The post-truth, fake news, anti-politics era has led to a race for thought leadership from the private sector. Media outlets are increasingly keen to run third party commentary, endorsing the value of industry perspective.And yet, many senior executives have an almost...

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21st April 2017


General Election 2017: The election might not be too close to cal...

Barring a political earthquake, most politicians, commentators and pollsters agree that Theresa May’s Conservative party is going to be celebrating in the early hours of June 9th with a large majority, and possibly a landslide. Despite the final result being in little...

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21st April 2017


Leanne Wood ‘seriously considers’ Parliamentary campaign

Alexander Phillips from the Public Affairs team considers the implications of a Parliamentary bid from the Plaid Cymru leaderOver the past few days Plaid Cymru Leader Leanne Wood AM has made it known that she is ‘seriously considering’ launching a campaign to...

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20th April 2017


Grayling Brussels' Brexit Bulletin - 20 April 2017

The BREXIT Bulletin: UK election unlikely to ruffle EU feathersOnce Article 50 was triggered, all talk of a possible snap election in the UK appeared to die a death. Theresa May had set the course for Brexit, the 2-year countdown had begun, and there would surely be no...

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19th April 2017


Grayling Public Affairs - General Election: Day Two

Prime Minister’s QuestionsIt was clear in this session that both party leaders were testing out the attacks lines which will be used on the campaign trail. The Prime Minister pressed Jeremy Corbyn on his record on defence and criticised Labour’s spending...

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19th April 2017


Guidance on the Advertising Standards Authority’s rules on digita...

Naddy Onions, Grayling’s Head of UK Digital, shares her insights regarding the ASA’s rules on digital marketing.With the ASA’s recent ordering of London blogger Sheikhbeauty to take down or amend her Flat Tummy Tea post for not obviously being identifiable as...

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18th April 2017


Grayling Public Affairs - General Election

Earlier today the Prime Minister, Theresa May, announced that she will look to hold an early election on Thursday 8 June.On the steps of Downing Street the Prime Minister said that she wanted to put an end to uncertainty and instability, arguing that division in...

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12th April 2017


Does a Public Relations degree give you the cutting edge?

Laura-Jane from our Scotland PR team considers the value of a PR degree as her fast approaching Masters Dissertation deadline looms.The debate on whether a PR qualification is necessary is not new by any means but something we are reminded of every time a new recruit...

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11th April 2017


Indyref2: How will the First Minister ‘progress the will of the S...

The First Minister still awaits a formal response from Downing Street to her letter dated 31st March, requesting discussions on a Section 30 Order of the Scotland Act that would enable a second independence referendum.In full knowledge that such a request is unlikely to...

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10th April 2017


Is fake news new?

A few weeks ago, I had the pleasure of representing Grayling as sponsor at an event to mark 25 years since the inception of Leeds Beckett University’s PR degree. Among many highlights was a panel discussion around fake news and the role of PR in the modern...

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7th April 2017


Who is responsible for the air quality crisis?

This week, the Mayor of London Sadiq Khan launched detailed plans to tackle the issue of London’s “lethal” air pollution. Starting in October, all drivers with cars registered before 2006 (petrol and diesel) will have to pay an extra £10 ‘T-charge’ in...

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7th April 2017


Mark Reckless Defects [Again]!

Alexander Phillips from the Public Affairs team looks at some FAQs in relation to UKIP's most recent loss. Mark Reckless has decided to turn his back on UKIP and realign himself with the Conservatives. His decision raises many questions. Questions with answers that...

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6th April 2017


Getting a first-hand look at corporate PR

Janelle Laignelet interning in Grayling’s corporate division in London shares her internship experience.As I approach the end of my seven-week internship, I find myself reflecting on the entire experience. Typically when the word “internship” is brought up, the...

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3rd April 2017


The city of regeneration

Grayling was privileged to join property professionals, regeneration specialists, Local Authorities, developers, clients and colleagues at the annual Regenerate South conference on Friday (31st March 2017). The event, organised by Business South, showcased regeneration...

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31st March 2017


Stressed? How to make your CV stand out from the rest

Global Marketing and Business Development intern Shane Staudle reveals his keys to making your CV stand out…The job market has always been competitive and as young adults with little experience it can be difficult to get your CV in front of proper eyes. This is why it...

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31st March 2017


Grayling Brexit Unit Timeline

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31st March 2017


Is the rise of nationalism coming to a halt?

Article 50 was triggered this week (check out our Brexit Unit timeline here and insight on May’s options here), signalling the beginning of the process leading to the UK’s exit from the EU. And yet, democratic liberals across social media and the international press...

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31st March 2017


What can we learn from Scandinavia?

Ella O'Riordan shares her thoughts on happiness and wellbeing in the workplaceThis month, the United Nations released its fifth annual World Happiness Report, a global survey that records the state of world-wide happiness. This report ranks 155 countries by their...

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29th March 2017


How can the Prime Minister deliver on her commitment to strengthe...

Alexander from the Public Affairs team shares his insights on how the Prime Minister can deliver on her commitment to strengthen the UK post-Brexit Today the European Council will receive a letter from Theresa May which will formally begin the UK’s exit from the...

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28th March 2017


How Press Relations accelerate start-ups’ financing and growth

By Rémy Debrant, Grayling France DirectorThe French are the champions of fast growing start-ups in Europe, Paris being close to overtaking London. Mainly created by digital natives, there are approximately 20,000 in France, with 1,500 new ones set up in Paris every...

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27th March 2017


EU DIGITAL DIGEST: Parliament's Report on the European Electronic...

It was a big week for the telecoms reform, with European Parliament upping the ante. On 17 March, the Parliament’s Industry and Research Committee (ITRE) published MEP Pilar del Castillo's (EPP) draft report, which puts forward amendments to the Commission’s...

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24th March 2017


Swansea gets a new Deal as post-Brexit positions are fortified

Wales’ political week got off to a positive start on Monday with Prime Minister Theresa May signing off the Swansea Bay City Deal. The long awaited announcement gives the Swansea Bay City Region (which oddly extends as far as Pembrokeshire) access to £1.3bn in funds...

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24th March 2017


A Greater Manchester and a divided Yorkshire?

With the launch of ‘Our Manifesto’ Labour’s Andy Burnham shed light on what devolution could look like in Greater Manchester. Alongside ambitious policies such as free bus passes for young adults, extensive investment in digital infrastructure and a plan to secure...

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23rd March 2017


Grayling Brexit Unit Panel Discussion - are you ready for Brexit?

Ready...Steady...Go!But are you actually ready for Brexit? Panel discussion organised by the Grayling Brexit Unit30 March 2017 - 6pmThe UK will trigger Article 50 on 29 March, thereby firing the starting gun on the most important bilateral negotiations in the EU's...

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22nd March 2017


Postcard for Utah: Republicanism but not as we know it

America was built on immigration. If you venture into the Utah State Capital building, as I did this week, you are confronted with two bronze statues. The first depicts ‘industry’, the second proudly depicts ‘immigration’. In fact from the very start toil and...

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21st March 2017


Space Tourism: A not so distant future

Shane Staudle shares his thoughts on the impact of growing commercialized space travel This past February, Elon Musk announced that SpaceX will fly two private US citizens on a tourist trip around the moon in 2018. Though Dennis Tito holds the title as the first space...

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20th March 2017


Take Action! How brands are paving the way to positive change

Megan Dacey from Grayling’s Bristol office looks at the current trend of brands funding improvement of public spaces and supporting local causes, and how businesses can become leaders in issues important to consumers.According to insight analysts Mintel, brands have...

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17th March 2017


Hammond’s tough gig

According to one popular cartoon, ‘Spreadsheet Phil’ has become ‘Spread Sh*t Phil’. Politics is a brutal game when played at the top and Philip Hammond is experiencing the worst of it.The Chancellor’s decision to increase NIC 4 has been immediately elevated to...

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16th March 2017


Grayling Brussels' Brexit Bulletin - 16 March 2017

The BREXIT Bulletin: Nightmare scenario still on the tableIf business was looking for reassurance this week, should the UK leave the EU with no deal agreed, it was destined for disappointment.During the Brexit Committee meeting in Westminster, UK Brexit Minister David...

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16th March 2017


Get the picture

Penny from Grayling Midlands shares her insights on the use of photography in PR. When you consider all the changes in technology that you’ve observed in your lifetime, it makes you wonder how people used to get by without mobile phones and computers. In the...

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14th March 2017


Chatbots – 2017’s most exciting tech trend?

Boarding a flight, making a complaint, taking meeting notes, free legal advice? Yes, you heard right, free legal advice, these are all examples of tasks being carried out by chatbots.Over one billion of us using WhatsApp and Facebook Messenger on a regular basis. Sales...

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10th March 2017


Budget woes: who is really to blame?

No one could say that Philip Hammond’s first Budget has gone exactly according to plan. With his proposed national insurance changes greeted by a raft of negative headlines, and even the £2billion he committed to social care dismissed as little more than a...

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9th March 2017


Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

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9th March 2017


This is the Future Calling

MJ Marshall of our DC team has a glimpse into the future…In Dallas, Texas, recently the annual high school robotics competition was held at the Irving Convention Center, and more than 50 robotics teams from across Texas and Oklahoma – as well as teams from Brazil...

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6th March 2017


The Value Of Experience

A study by the UK Commission for Employment and Skills has just revealed that a lack of experience is the number one reason employers turn young applicants away. Further research by Pareto also shows that 47% of recruiters admitted to skipping straight to the work...

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6th March 2017


Mobile World Congress 2017 - A lesson in PR

Atomic was fortunate enough to attend Mobile World Congress at Fira Barcelona this year and it did not disappoint. A bumper year, the total number of visitors grew by seven per cent to 108,000 and during its busiest days, this was very much apparent.As touched on in our...

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3rd March 2017


Scottish Independence: some early wins for the Unionists

Speaking at the David Hume Institute on Tuesday, Nicola Sturgeon, Scotland’s First Minister, accused the UK Government of disregarding Scotland in its Brexit strategy. The First Minister repeated her ultimatum to Theresa May – strike a compromise deal before the...

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3rd March 2017


Grayling Brussels' Brexit Bulletin - 3 March 2017

The BREXIT Bulletin: Life after BrexitBrexiters like to say how the EU is on the brink of collapse, that the Euro is on its last legs, and that the UK is merely the first of a whole host of EU countries to jump ship. This week the Commission published a White Paper on...

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1st March 2017


Going back to its roots – Is there still a need for traditional P...

Famed for its indestructible build, ridiculously long battery life and the well-known game Snake, Nokia has taken over the headlines with the announcement of reviving its most iconic mobile phone, the 3310.In today’s market, the latest technology, apps and gadgets are...

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1st March 2017


Guide to Global Trade Fair Survival: Mobile World Congress

Over 4 days, over 2,200 exhibitors and close to 100,000 visitors from 200 countries congregate in Barcelona for the annual mobile jamboree that has become a symbol of the Catalan capital and a huge asset for a city that seeks to present itself as a global hub for...

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28th February 2017


What will the new BBC Scotland TV channel mean for PR pros?

The BBC’s director-general, Tony Hall, announced last Wednesday that the BBC in Scotland is to have its very own TV Channel, in what he described as the “biggest single investment in broadcast content in Scotland for more than 20 years.”The inventively named BBC...

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28th February 2017


Back to the Future: Day One at Mobile World Congress

When the most talked about announcement at Mobile World Congress, which started on Monday in Barcelona, is a retro product created by a brand from another era when mobility was viewed from across the pond as a somewhat exotic Finnish invention, you start to get an idea...

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24th February 2017


The by-election post-mortem

Today welcomes the addition of two new Members of Parliament: Trudy Harrison, the new Conservative MP for Copeland, and Gareth Snell, the new Labour MP for Stoke-on-Trent Central. The result is what both politicos and the bookies anticipated, with perhaps the biggest...

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22nd February 2017


A look at the biggest social issues facing the UK

To mark the start of 2017 the Grayling Social Affairs team conducted an in-depth analysis of social issues reporting and social media commentary post-Brexit to identify which issues were concerning UK residents most.These themes are likely to continue to dominate...

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22nd February 2017


Britain’s overlooked policy & legislative arenas

Alexander Phillips from Grayling’s public affairs team reflects on the need to challenge perceptions on where power resides in Britain’s policy & legislative arenasAfter a little over four years as Permanent Secretary to the Welsh Government, this month saw the...

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21st February 2017


Fake News – risks vs. opportunities for PR

Kevan Barber, Account Manager with our consumer division Atomic, looks at one of the most talked about subjects of 2017 so far.The Donald is tweeting about it, Channel 4 dedicated a week of programming to it and NASA has declared it the biggest threat to civilisation as...

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17th February 2017


Order! An impartial look at the future of the Commons Speaker

As the presiding officer of the House of Commons, the Speaker is at the centre of the parliamentary platform, with a commitment to impartiality. Last week, John Bercow’s controversial declaration that he would ‘strongly oppose’ Donald Trump addressing Parliament...

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16th February 2017


Communicating with consumers in the digital age

Cait Dacey from Grayling’s Bristol office looks at how businesses can lead the way in digital interaction with consumers. With digital technology continuing to develop at an alarming rate - and consumers increasingly adopting an ‘always on’ mentality - it is vital...

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13th February 2017


How to Make Great Content Work Harder

Ellie Schofield, Senior Digital Manager for the Grayling digital team, assesses the importance of content and how you can make it work harder.Everyone knows that content is important, in fact it’s more than important, it’s crucial and one of the most effective ways...

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10th February 2017


February by-elections could be the ultimate test for Corbyn’s Lab...

Yesterday marked two weeks before the voters of Stoke-on-Trent Central and Copeland go to the polls in two fiercely contested by-elections. Copeland and Stoke will be the first competitive by-elections Jeremy Corbyn will defend since being elected Labour leader, and the...

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6th February 2017


What Does An AI-First World Mean For Marketeers?

Helen Ellis, Head of Atomic, Grayling's technology and consumer brand division, looks at the way AI is beginning to influence how marketeers should be thinking. Back in the Autumn Google unveiled a new foray into hardware via a suite of products, a premium...

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3rd February 2017


Don't Believe The Truth

Fake news has become a buzzword over the past year in politics. Its first mainstream presence was felt around the EU referendum, when websites such as Breitbart came to prominence by using unverifiable facts to twist the story. The phenomenon has grown since then,...

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2nd February 2017


Newsflash: Newsjack, with caution.

Laura Rogers, Account Manager in our Grayling Midlands team, shares her insights on newsjacking.It appeals to a basic, rational founding within public relations – capitalise on a trend or topic to generate exposure for a brand or client. Its application is often in...

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31st January 2017


Three reasons why I don't judge someone else's communications cri...

Schadenfreude literally means 'damage joy' – and it is one of the quirks of becoming known as a crisis communications specialist that people want to know your views on someone else's problems.But I have stopped doing that for three reasons:1. You don't...

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27th January 2017


New Year, New Video Content

Cody Edwards from Grayling Scotland's PR team takes a look at how video content will play its part in PR campaigns in 2017...As we launch ourselves into the New Year, we’ve been reflecting on the undeniable impact and success certain campaigns achieved in 2016...

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25th January 2017


Clean eating: wielding the power of social media

Linden Gregory, Account Executive for the Grayling UK corporate team, assesses the power of social media driving the dietary phenomenon of ‘clean eating’.“Gluten is harming us all”“Vegetables can cure cancer”These are just some of the wild, and...

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23rd January 2017


What Can We Learn from La La Land?

It’s officially movie awards season. The Oscars are on the horizon and we’re all taking a trip to La La Land to escape the gloom of the winter blues.The musical blockbuster featuring Ryan Gosling and Emma Stone is on course to become the UK box office’s most...

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20th January 2017


Part-surprise, part-relief in Brussels – but plus ça change…

By taking Single Market membership out of the negotiations, Theresa May removed a major obstacle to reaching an agreement. Some in the institutions are surprised that May has taken this approach, seen as a rather drastic measure and one that contradicts both the...

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13th January 2017


Too many tweets make a Trump

With only 7 days to go until the inauguration, the Washington DC establishment is increasingly beholden to one Trump controversy after another. So far in 2017 Trump has weathered scandals including: unproven reports of a Russian kompromat (compromising and salacious...

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16th December 2016


5 Star Farage

In previous blogs, I predicted the downfall of UKIP. They no longer have their mercurial leader Nigel Farage; their recent infighting devolved into physical brawls; and they have suffered a downturn in the last three by-elections.So are voters done with...

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9th December 2016


Why is George Osborne worried about Labour?

Party spin doctors have always come out in force to weave their own narrative following by-election results, and last night’s victory for the Conservatives in Sleaford has been no different.While each party had their own take on Sleaford, George Osborne’s snipe at...

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6th December 2016


Human after all

James Prescott from Grayling South West discusses how the ‘human touch’ can breathe life into a story“Journalists aren’t interested in you or your organisation; they’re interested in covering great stories that are a perfect fit for their audience. So anything...

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5th December 2016


The public trust nurses and doctors – the NHS must harness that

The publication of the 2016 Ipsos MORI Veracity Index conducted with Mumsnet is a timely reminder for anyone working in the health service of the enduring role of doctors and nurses as professionals trusted most by the public.The report which looks at public opinion...

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1st December 2016


Escaping the Catch 22: Finding a Job Without Experience

Susana Pastrana, interning in Grayling’s technology and consumer brand division in London, shares words of wisdom for those currently looking for a job or placement in public relations.The catch 22 of all college students—find a job without experience. Some people...

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28th November 2016


It’s all about the Money, Money, Money – Wales, Infrastructure an...

There is one word looming large in the background of Welsh political life at the moment. Infrastructure. Be it the M4 relief road, The Severn bridges, the South (and North) Wales Metro, The new Wales and Borders Franchise or tidal lagoons in Swansea and Cardiff;...

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25th November 2016


Grayling's take: the Autumn Statement

Few Chancellors would court the label ‘Spreadsheet Phil’ but it is a moniker Hammond seems to wear with pride. During Wednesday’s Autumn Statement, against limited expectations, Philip Hammond delivered a confident and assured performance that will have lifted the...

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25th November 2016


Going, going, gone – Black Friday; has the retail world gone mad...

Grayling Birmingham's Chloe Baker and Bethany Haller​ share their observations on how retailers are changing their opinions on Black Friday.Black Friday. It’s widely regarded as one of the most iconic shopping days of the year, the official launch-pad to the...

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21st November 2016


The Power of YouTube Advertising

Why YouTube?Being the world’s second largest search engine and third most visited site after Google and Facebook, YouTube is a bit of a big deal and unlike fad platforms such as Vine, YouTube is not going anywhere, with more than 300 hours of video being uploaded...

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18th November 2016


Post-truth politics: the latest fad or the new reality?

This week the Oxford English Dictionary unveiled its ‘Word of the Year’ - post-truth. Defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief,’ the word...

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15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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15th November 2016


Letting Go Of The Wheel

Linden Gregory, Junior Account Executive of the Grayling corporate team, on how companies can communicate the safety of driverless technologyIn the last few years, driverless cars have transitioned from the fancy of science fiction to an increasing reality that we can...

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11th November 2016


Clinton Exits Stage Left

Grayling UK’s Tom Symondson is on the ground in Washington DC to share his thoughts on the US election result and its implications for UK politicsIt’s been a difficult few years for British progressives. Gordon Brown 2010, Ed Miliband 2015, EU Referendum 2016,...

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10th November 2016


The Future of PR

Grayling Scotland's Stephanie Malcolm looks at how the changing media landscape is impacting PR professionals.As PR professionals we always have our finger on the pulse of the zeitgeist - we immerse ourselves in culture, industry, trends, research and more to...

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10th November 2016


Audience, Experience and Storytelling Tactics

San Francisco's Amy Vergara shares insights on the storytelling in the mobile-first era.I recently had the opportunity to attend the MobileMe&You2 conference in San Francisco, a one-day event discussing how mobile technology is shaking up news rooms and digital...

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10th November 2016


Paint the Country Red

DC guru, Bill Simmons summarizes the new political landscape.Voters across America stunned the collective political establishments in both parties with an emphatic victory for Donald Trump yesterday. The narrative and polls suggested coming into Election Day that Trump...

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10th November 2016


Voters as Consumers

Grayling San Francisco's Crystal Yang gives a personal view of where true power lies, in the wake of the US election results.I’m a female Korean-American, and a minority in my profession. My parents are first generation immigrants; my mother moved to the US in her...

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10th November 2016


America: The Challenge for the New Brand Manager-in-Chief

In the aftermath of the shock US Presidential election result, Jon Meakin considers America’s place in the world.Well, I didn’t expect that.In fairness, I don’t think many did. The media, the commentators, the pollsters… even the candidates themselves, almost...

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9th November 2016


Grayling Brussels' Brexit Bulletin - 8 November 2016

The Grayling view: Court decision threatens timing of - but does not actually endanger - Article 50The fallout continues following last week's High Court ruling that Parliament must scrutinise and approve the triggering of Article 50. Theresa May is appealing, with...

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8th November 2016


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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4th November 2016


The rise and rise of the select committee

Last week, twenty MPs were elected to sit on the new committee tasked with scrutinising the Government on Brexit. It was a striking line-up, packed with heavy hitters from Michael Gove to John Whittingdale and chaired by the sweetheart of the Labour moderate movement,...

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4th November 2016


NHS service change – can the public be convinced on STPs?

Each year the NHS has a buzzword – usually an acronym – that is the ultimate priority for NHS commissioners, communicators and health journalists. In 2012 it was the National Commissioning Board. 2013 saw the formation of CCGs (Clinical Commissioning Groups) and NHS...

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4th November 2016


What Can Uber Teach Us About Communication?

San Francisco's Danica Ross isn't being taken for a ride...Oh no, not another blog about Uber! Yes! Another blog about Uber – but it’s not what you think. I’m not going to hold Uber up as the great unicorn, or wax philosophical about disruption. Instead,...

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4th November 2016


Who Decides? And Who Should Decide?

A Brit transplanted to the US gives a personal view on the meaning of democracy.I awoke this morning to the news that the UK’s High Court has decreed that Parliament should vote on whether Britain should leave the European Union, adding fuel to the bonfire of...

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3rd November 2016


Grayling Brussels' Brexit Bulletin - 3 November 2016

*As the Brexit Bulletin goes to press, we have just learnt that the UK High Court has ruled that the Government must get Parliamentary approval before triggering Article 50.This could delay the start of negotiations, and theoretically could mean they will never begin -...

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3rd November 2016


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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1st November 2016


Black Hat Uncovered

London is hosting this year’s Black Hat Europe, one of the biggest and most technical global information security events in the world, on the 1st November.The event will see the brightest professionals and researchers in the industry come together for deeply technical...

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1st November 2016


Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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31st October 2016


Is There Anybody Out There?

Jo Willis, PR Associate at Grayling North, reflects on the case for face-to-face communication in a digital world As PR professionals witness an explosion in digital social media it’s no surprise that it brings new challenges and opportunities for the tools and...

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28th October 2016


NIMBY Britain

For nearly fifty years, successive Governments have dithered on the issue of airport expansion in London. That was until earlier this week when May’s Government came to the same conclusion as both Blair’s Government in 2003 and Brown’s Government in 2009, granting...

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27th October 2016


A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

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25th October 2016


Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

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21st October 2016


UKIP: an endangered political party?

According to the latest polls from Ipsos, UKIP have just 6% of the UK vote, leaving them as the 4th political party behind the Lib Dems – a huge decline from the 2015 general election result, where they enjoyed a 12.6% share of the vote. They also faced a crushing...

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20th October 2016


Lobbying in Wales

Catherine Griffith-Williams, Head of Public Affairs, considers recent events in the lobbying sectorAs explored previously, Wales’ unique decision making processes deserve bespoke solutions to the challenge of enhancing a trusted and functional democracy. Furthermore,...

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20th October 2016


The Art of Newsjacking

Lucy Doyle from Grayling’s South West team explores why ‘newsjacking’ is one of the great ways law firms can increase their brand awareness and drive business, using the ongoing Uber test case as a prime example.As a PR agency, we’re always on the lookout for...

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19th October 2016


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

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19th October 2016


Grayling Brexit Unit

With offices across the world, the largest wholly owned Public Affairs network across Europe, as well as our Brussels-London axis, Grayling’s team of multilingual political consultants are ideally placed to help businesses understand the policy challenges and business...

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18th October 2016


Pokémon Go!

Grayling UK's consumer brand and tech division, Atomic, found a way to showcase RiskIQ’s expertise through a daring news hijack of the Pokemon Go! launch. THE IDEALove it or hate it, you’d have to be living under a rock not to know that Pokémon Go! landed in...

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18th October 2016


The Magnificent Seven

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

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14th October 2016


Northern Powerhouse – on track for success?

Christine Newton from Grayling North takes a look at the Northern Powerhouse and why the North is a force to be reckoned with. It’s been a good week for the so-called Northern Powerhouse, now firmly back on the agenda with George Osborne insisting that PM Theresa May...

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14th October 2016


May’s Fragile Mandate

Until this conference season, Theresa May was viewed by many in her party as a safe pair of hands. She was following much of the course that David Cameron and George Osborne had set out in the 2015 Conservative manifesto: prioritising deficit reduction, enacting social...

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13th October 2016


What Can Businesses Learn From The Language Of Brexit?

Max Daniels, Account Executive for the Grayling UK corporate team, on what businesses can learn from the language of Brexit.When I heard the announcement that the UK government will scrap the Human Rights Act in favour of a British Bill of Rights, I couldn’t help but...

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12th October 2016


Five Tips For Successfully Managing A Client’s Media Centre

Grayling Scotland's James Matheson blogs from the 23rd World Energy Congress in Turkey with tips of managing a client's media centre.This week I am in Turkey as part of the Grayling team that is managing the media centre for the 23rd World Energy Congress in...

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11th October 2016


Grayling at World Energy Congress 2016

Roisin Miller shares her insights live from the World Energy Congress on the event which is making headlines (and front pages) across the world.It's not often you get to be part of an event that captures the attention of the global media (with some not too subtle...

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7th October 2016


Back to the Big Issues

The week began with Plaid Cymru formally launching their vision for a new National Infrastructure Commission for Wales (NICW – pronounced Nick-Ku). Therein they laid out their plan to create a new quango that will identify; cost; prioritise; and manage the delivery of...

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7th October 2016


Behind enemy lines, a labour supporters’ view of Conservative Par...

Last weekend, the Tories made their way up the M1 for their annual conference gathering full of the joys of spring (autumn). What more could the grassroots ask for: A new Prime Minister preaching traditional Conservative values, but still intent on capturing the centre...

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6th October 2016


Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

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5th October 2016


Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

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4th October 2016


Atomic helps raise $12 million at BGC Charity Day

Celebrities hit the Canary Wharf trading floor to support good causes. On 11 September 2001, the world stood still as the World Trade Center in New York came under attack and on that day, BGC Partners – a leading financial brokerage – lost the lives of 719...

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4th October 2016


Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

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3rd October 2016


Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

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30th September 2016


Snap vs Instagram – The Battle for the Top

Danielle Kaye from Grayling North discusses how two of the most popular social media platforms are evolving, and how brands can use this to their advantage. Many organisations are in constant competition with one another and the need to stay one step ahead of the...

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30th September 2016


Diamonds, Flags and Colonel Gaddafi

This week saw the publication of the long awaited Diamond Review into Higher Education finance. Begun by the last Welsh Government, the Review explored the way students are funded and how to get the balance right between loans and grants. This followed the former UK...

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30th September 2016


‘Promises to keep and miles to go before they sleep’: Grayling Wa...

On Monday, September 26, the first presidential debate of the 2016 elections was held between Hillary Clinton and Donald Trump. According to the news networks that aired the debate -- 13 in all -- it was the most watched presidential debate ever. More than 84 million...

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28th September 2016


The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

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27th September 2016


The importance of hyper-local communications

Megan Dacey, from Grayling Bristol, comments on the need to engage with consumers on a local level and what this means for the delivery of retail PR.The way people shop is ever-changing and that in turn changes the way we communicate with them. Online shopping has...

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23rd September 2016


Conferences commence: Grayling look ahead

Despite Tim Farron’s impressive effort to lift the Lib Dems’ spirits, his party’s Conference passed by with little fanfare and public profile. With Labour and the Tories still to go, we’ve looked ahead at what their Conference highlights might be:LabourThe...

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23rd September 2016


How do you like your Brexit in the morning?

It has been an exciting week in Wales political bubble as we become the first UK Legislature to vote for a ‘Hard Brexit’ - if the spin is to be believed!To kick things off UKIP’s new leader Diane James announced she will be making her first official visit to Wales...

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23rd September 2016


Why charity really should start at home

During recent research for a prospective third sector client, we came across a somewhat bleak picture of life in the UK today. Levels of loneliness are consistent, and sadly the proportion of people who feel they have a spouse or partner, family member or friend to rely...

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19th September 2016


How Britain Connects Online And How Brands Can Better Connect...

How Britain connects online and how brands can better connect…Naddy Onions, Grayling’s Head of UK Digital, presents a snapshot of our latest piece of research on how audiences are connecting with brands online.Social media has changed the way brands connect with...

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19th September 2016


Catch-22: Process vs Outcome

Five years ago this month I handed in my post-graduate thesis, hired a van, and moved from Aberystwyth to a gated community in Cardiff to be a political researcher in the National Assembly for Wales – most of the people I knew hadn’t heard of it! A lot has changed...

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16th September 2016


Could Blair Spinner Make Corbyn a Winner?

Alastair Campbell, Director of Communications and Strategy at Downing Street during the Blair-years, tells an enlightening tale about the number of crises he faced during his tumultuous six year stint at the No.10 coal face.Cast your mind back to the era of...

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16th September 2016


Could Blair Spinner Make Corbyn a Winner?

Alastair Campbell, Director of Communications and Strategy at Downing Street during the Blair-years, tells an enlightening tale about the number of crises he faced during his tumultuous six year stint at the No.10 coal face.Cast your mind back to the era of...

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16th September 2016


Like We’ve Never Been Gone

Recess is over. This week Brexit dominated the Assembly; Neil Hamilton said something people took offence to; and Neil McEvoy called the First Minister a liar. It’s like we’ve never been gone.Given the continued confusion over what the UK’s future relationship...

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8th September 2016


Theresa May Goes Back To Her Grammar School Roots, But Can She Ta...

It’s been nearly twenty years and twenty Party Conference seasons since Tony Blair proclaimed: “Ask me my three main priorities for government and I tell you: education, education and education.” After the 1997 General Election, the Labour Government embarked on a...

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6th September 2016


The Inside View On Hacking The Newsroom

Grayling spoke to Trinity Mirror’s Digital Content Editor, Dave Masters, about the changing face of newsrooms and the content they seek.Newsrooms are constantly changing. They always have been and always will be. That's how it should be.Ever since I started at The...

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5th September 2016


Two steps forward, one step back

Bethany Haller, from Grayling Birmingham, comments on the completion of the Midland Metro extension and what this means for the bigger picture. Whilst we’re amidst the throes of a more connected world, recent events in Birmingham suggest we’re still open to a bit of...

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2nd September 2016


What's Hot at IFA?

On the 2nd of September 2016, Team Atomic - Grayling UK's consumer brand and tech division - will be putting boots on the ground in Berlin to tackle one of the big beasts of the technology trade show calendar – IFA 2016. Atomic's Gabe Trodd shares his...

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2nd September 2016


What is May’s next play?

After the long (and much needed!) summer break, parliament finally returns on Monday. While we shouldn’t expect the high drama of early summer, there are no shortage of potential pitfalls on the horizon for the new PM. Decisions need to be taken on HS2, airport...

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1st September 2016


What We Can Learn From Corbyn

Roisin Miller, Senior Account Manager for the Grayling UK corporate team, on what we can learn form Jeremy Corbyn.Every day when I read the Times 'Red Box' email I am reminded by Matt Chorley that 'Jeremy Corbyn clings on, obviously.'Here stands a man,...

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31st August 2016


The UK Nationals Fight Back

Thomas Hall, from Grayling UK North writes on the future of UK national newspapers. At the beginning of this month the last two working journalists based on Fleet Street packed up their desks and left. Once known as the heart and mind of British journalism, Fleet Street...

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26th August 2016


Brexit; opportunities for business are opening up

Two months after the UK voted to leave the European Union, opportunities are already opening up for businesses across the spectrum to make their voice heard as the shape of the Government’s Brexit process begins to emerge.The appointment of David Davis’ Special...

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19th August 2016


Fox and Johnson take note: David Davis’ hire of a prominent Remai...

This week, while Team GB has been an exemplar of talented individuals coming together and achieving great things, another prominent British team – the UK Government – has rather been falling apart. A spat between Boris Johnson and International Trade Secretary, Liam...

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12th August 2016


The Olympic effect: Rio’s legacy issues

Legacy was the big buzz word around London 2012 and arguably the main reason why London was awarded the games in 2005. Rio won the right to host the Olympics on the back of an economic boom, a vibrant culture and the chance of hosting an Olympics in South America for...

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10th August 2016


DACH To Basics - Understanding Germany, Austria And Switzerland

At first sight the three countries have a lot in common: The shared borders in the heart of the European Alps, the German language spoken by the majority of the inhabitants in each country, stable economies and well-functioning political systems.Of course you know that...

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5th August 2016


Westminster Snakes and Ladders

After 6 weeks in which the political pulse has been racing, a period of (relative) calm has descended. Some ‘big beasts’ have been mercilessly culled, whilst other MPs have leapt, sprite-like, from the mire to announce themselves as key figures in the new...

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4th August 2016


Broadening The Welsh Lobbying Debate

Following recent events in the Senedd, I question whether the current arrangements in place for regulating lobbying at the National Assembly for Wales are sufficiently robust and fit for purpose for the Fifth Assembly.Having been engaged with the National Assembly since...

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29th July 2016


Conventional Wisdom – a review of the Republican and Democratic c...

There were predictions that both the Republican and Democratic Conventions would include significant drama, protests and confrontations. While there certainly was some of that, none gathered enough strength to threaten Donald Trump or Hillary Clinton’s nominations....

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22nd July 2016


In praise of George Osborne

The two architects of modern Conservativism suffered very different finales to their Downing Street careers last week. David Cameron left by the front door, wife and children at his side, delivering his valedictory speech on the steps of Downing Street, clearly...

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19th July 2016


How Brands Win Over Millennials

There is plenty of information about Millennials - the most investigated generation of all times – which lead to tendencies that help to evaluate today’s youngsters from 25 to 35 years and their needs. Millennials – FOMO as a principle of lifeMillennials or...

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15th July 2016


Behind the scenes with Arcadia Spectacular: Glastonbury 2016

Remember the 50-tonne fire-breathing Arcadia Spider that came to Bristol’s very own Queen Square back in September?Well, following the success of our work during the city’s year as European Green Capital, the Arcadia team turned to us once again to extend their...

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15th July 2016


Charities neglect the Tories at the peril

Over the last twelve months you could be forgiven for thinking that the charity sector is hurtling towards oblivion, besieged by negative media coverage on anything from executive pay to financial mismanagement, how they campaign or how they raise the funds to stay in...

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11th July 2016


Political Update : Theresa May to Succeed Cameron as British PM W...

Friday’s summary was due to be our final daily update, but politics is moving at an unrecognisable pace these days, just ask Theresa May. The Conservative leadership frontrunner began Monday with a speech in Birmingham to launch her leadership campaign. By midday the...

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8th July 2016


The Unravelling of Public Confidence in Politics

Apart from the obvious and very serious cost of war, in my view the price of Blair’s actions has also been an erosion in the public’s confidence in politicians. The deeply critical Chilcot report, finally published this week, throws into sharp focus a failure of...

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4th July 2016


Political Round-up

After seven days of high political drama in Westminster, the weekend which followed was reserved for rest and recrimination.Those recriminations continued today as Northern Ireland Minister, and prominent Boris Johnson backer, Ben Wallace MP published an extraordinary...

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1st July 2016


End-of-the-Week Political Round-up

Good afternoon,After seven days of political and financial uncertainty, Friday offers us the first real opportunity to reflect on what has taken place since the EU Referendum and consider what next week might hold during this unprecedented period of political...

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30th June 2016


EU waits for the UK to serve first

If patience with the UK was running thin before the referendum vote, then it has now hit rock bottom. At this week’s Summit, EU leaders nipped in the bud any UK hopes that it may in the future be able to be a member of the Single Market whilst having its own strict...

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29th June 2016


Political Round-up on Brexit

Tom Symondson outlines the latest insights on Brexit, from Grayling UK Public Affairs:'Earlier today politicians in Brussels put on a united front as they made clear that Britain would not be allowed access to the single market without also accepting freedom of...

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28th June 2016


Grayling Hosts Third Sector Brainfood Event

Over the course of 2016, Grayling has been hosting a series of events looking at the future of the charity sector, an area we feel passionately about from our work with Guide Dogs, the Royal British Legion and Blind Veterans to name just a few.In the summer, we welcomed...

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24th June 2016


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

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17th June 2016


In memory of Jo Cox MP

Today isn’t a day for politics. It’s a day of sombre reflection, for the country to unite and send its sincere condolences and wishes to the family of Jo Cox. It’s also a day to celebrate her life and courageous acts in the name of democracy and humanitarian...

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17th June 2016


Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

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15th June 2016


Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

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13th June 2016


Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

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10th June 2016


UKIP civil war continues & Wales gets another lasting devolution...

As the military descended on Cardiff Bay this week for the official opening of the 5th Assembly, Welsh Secretary Alun Cairns surprised many by becoming the first London politician in weeks to talk about something other the EU Referendum and instead published a new Wales...

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10th June 2016


EU Debate rattles on in Wales

On a hot and sticky Cardiff evening, I attended an event held in the splendour of the Old Library in Cardiff city centre. The event, organised by a partnership of the Welsh Centre for International Affairs, the EU team at Cardiff University’s Wales Governance Centre...

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10th June 2016


Party Animals w/e 10 June 2016

LabourLabour stepped up their EU Referendum campaign this week. Angela Eagle joined Amber Rudd and Nicola Sturgeon as part of the ‘remain’ team during yesterday’s ITV. Today Jeremy Corbyn was joined by Tom Watson, Angela Eagle and Yvette Cooper at the launch of...

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10th June 2016


Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

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10th June 2016


Not to put any more pressure on Roy’s boys, but…

For those of you too engrossed with the upcoming referendum to have realised, the 2016 European Football Championship starts tonight. With England, Wales and Northern Ireland representing the home nations at the event, it could be a truly special tournament for football...

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7th June 2016


It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

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6th June 2016


Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

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3rd June 2016


Vote Early, Vote Beaver

As the media furore surrounding the first few weeks of the new Assembly term slowly dies down and half term is upon us, there is only one issue on the minds of the people of Wales: just how far will Gareth Bale and co. get in the European Championships?With the build up...

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3rd June 2016


Party Animals w/e 3 June 2016

LabourNot the greatest week for Labour... On Wednesday Vice News released an access-all-areas documentary, which offers a glimpse into Corbyn’s inner circle. The film will play to both those who wish to see him succeed and those who hope he fails. Out campaigning in...

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3rd June 2016


David Cameron’s diary, 7pm, 24th June 2016

[AN EXTRACT FROM DAVID CAMERON’S DIARY, THE DAY AFTER THE REFERENDUM. AND THE DAY OF DONALD TRUMP’S TIMELY VISIT…]What a day. Statement went well I thought. Strong, conciliatory, but to the point. Yes. I think that went well. Not that Sky News gives a sh*t. It’s...

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2nd June 2016


Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

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1st June 2016


Kirsty Williams Joins Labour’s Cabinet

Last week members of the Welsh Liberal Democrats voted to allow their former leader, Kirsty Williams AM, to join Carwyn Jones AM’s Labour Government as Cabinet Secretary for Education. The vote wasn’t close. Among an estimated audience of 100, Kirsty secured 80%...

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31st May 2016


The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

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27th May 2016


Party Animals w/e 27 May

LabourAngela Eagle stepped up to the despatch box on Wednesday for her second rehearsal as leader in waiting to Corbyn. The opportunity to challenge the offers the Shadow Business Secretary a big advantage over her likely leadership rivals - Jarvis, Ummuna et al - who...

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27th May 2016


United He Stands, Divided He Falls!

David Cameron took a calculated risk when he decided to put an end to the longstanding divisions within the Conservative Party over the EU by holding a referendum. He hoped that he could allow his party to divide temporarily, to hold an honest open debate and then heal...

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27th May 2016


Project Fear Will Win, But Which One?

Roisin Miller quietly tears her hair out over the level of discourse in the EU Referendum debate...Speak to anyone who has tracked the EU Referendum campaign and one thing comes off, not the arguments or the message but the quality of the campaigns.I'm just going to...

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20th May 2016


Party Animals w/e 20 May 2016

ToriesWe’re increasingly coming to the conclusion that politics in Scotland and Wales is turning out to be rather more interesting than the Referendum debate itself. If the intriguing move in Wales to appoint the only Lib Dem in the village (Kirsty Williams) to the...

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20th May 2016


Every vote counts, especially in Dudley

Local elections have become so dominated by the media’s desire to extrapolate national trends that the story on the ground often gets lost. It’s all about Corbyn outperforming expectations, questions about the sustainability of the SNP and the green shoots of Lib...

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20th May 2016


Carwyn Jones unites the political left

The last two weeks have been some of the most fascinating in Wales’ short post-devolution history. As we outlined last week, the combined forces of Plaid Cymru, the Welsh Conservatives, and UKIP prevented Welsh Labour Leader Carwyn Jones from being reinstated First...

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13th May 2016


Party Animals w/E 13 May 2016

LabourSadiq Khan’s City Hall team is beginning to take shape. David Bellamy looks set to be appointed Chief of Staff and he will be joined in senior roles by Neale Coleman and Nick Bowes. Coleman previously worked in City Hall for Ken Livingston and Boris Johnson, and...

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12th May 2016


The Week the Bay went a little bit Borgen

After seventeen years of ground-breaking government/managed decline [delete as your political persuasion demands] the National Assembly for Wales entered its fifth phase this week. Last week’s election was one which saw the governing Welsh Labour party lose just one...

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6th May 2016


Party Animals 06.05.16

ConservativesThis week has seen the UK go to the polls for a number of national, regional and local elections. In Scotland, it has been good news for the Conservatives as they swooped second place over Labour, with Scottish Conservative leader, Ruth Davidson, becoming...

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6th May 2016


The UK’s participation problem: Let’s end the devolution revoluti...

Yesterday, voters across the UK had the opportunity to participate in an unprecedented assortment of elections, with contests taking place to elect all three devolved governments, four Mayors, 40 Police and Crime Commissioners and 2,743 councillors on 124 councils. With...

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6th May 2016


Welsh Assembly Elections 2016

Welsh Labour remain the largest party in Wales by a significant margin. They even have enough seats to sustain a minority government if they dare. Make no mistake, Welsh Labour are the big winners overnight, but that isn’t the headline news.It’s all about the...

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29th April 2016


Party Animals 29.04.16

ConservativesWith junior doctors on strike, the week was supposed to be tough for the Tories. But, once again, the calamitous Labour Party has been grabbing the attention… for all the wrong reasons.The relentless media focus on the EU referendum, combined with...

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29th April 2016


Empowering Gatekeepers and Lobbyists

I have recently had the great privilege of spending a fortnight in Grayling’s Washington D.C office, immersing myself in the world of lobbying stateside, at a particularly fractious and fascinating time in US politics. It was an experience that gave more than just a...

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22nd April 2016


Party Animals 22.04.16

ConservativesThis week saw yet more Brexit bickering amongst the Tories. It began with the Treasury publishing a 200-page analysis document which warned that Brexit would cause families in Britain to be £4,300 a year worse off. Tory MP and Brexiteer, John Redwood, was...

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22nd April 2016


Let’s stop this hand-wringing over post-ministerial careers

This week, Baroness Browning (Chair of the Advisory Committee on Business Appointments) announced that she was looking at ways to stop ex-ministers from taking jobs in the same industries in which they oversaw policy. Recent examples include Ed Davey (Former Energy...

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21st April 2016


2016 Welsh Leaders Debate Report

Last night brought about the first televised Welsh leaders debate of this election campaign. With exactly two weeks to go until election day, who put themselves forward as the most likely candidate to lead a government after May 5th, and who has some improving to...

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15th April 2016


Party Animals 15.04.16

ConservtaivesWe never expected it would be John Whittingdale who put the animal into Party Animals, but this week the Culture Secretary found himself at the centre of a dominatrix storm when it was revealed he had had a relationship with ‘Kate’ who apparently...

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15th April 2016


Corporate Sponsorship is something to be embraced, not reviled, d...

Like most semi-functioning human beings, I work on the basis that taking an opposing view to uber-thesp extraordinaire Emma Thompson is a fairly safe and logical way to traverse life. It’s a policy that has fared well over the years and I see no reason to alter it....

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8th April 2016


Party Animals 08.04.16

ConservativesYet again, the Government continues to fend off attacks from both inside and outside the tent.With the publication of the Panama papers this week, the Prime Minister has found himself in a rather sticky situation as he was forced to cough up about his links...

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8th April 2016


A tale of two very different elections

These are the fifth devolved elections in Wales and Scotland. Devolution is now an entrenched part of governance across the UK, with Scotland and Wales set to receive new powers. The advancement of the devolved administrations have also influenced the development of...

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1st April 2016


A spoonful of sugar tax won’t make obesity go down

Still full of self-reproach following the long weekend tucking into chocolate eggs? You are not alone. Another wet and blustery Easter bank holiday, confined indoors. Did you also succumb to some of the sugary soft drinks the Chancellor is planning to tax to boost the...

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1st April 2016


Party Animals 01.04.16

ConservativesJust when you thought it couldn’t get worse for George Osborne, this week brought further troubling developments for the embattled Chancellor following his latest Budget.The announcement for all schools to become academies has received an extremely frosty...

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31st March 2016


How do MPs, pollsters and political experts view the future?

Grayling’s UK Public Affairs team has been talking to MPs and thought leaders to find out about their views and priorities for the future. This series of videos include their thoughts and opinions on the future of schooling, technology, financial services and the...

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18th March 2016


That’s All Folks

So there we have it. After five years of questions, debates, deals, insults, and harmony the Fourth National Assembly for Wales has been adjourned for the final time. Over the coming weeks Wales’ 60 former Assembly Members (they lose their positions during the...

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18th March 2016


Party Animals 18.03.16

This week ushered in some much-needed good news for Labour. An ICM poll earlier in the week showed the two main parties level pegging, and now a new YouGov poll has put Labour in the lead for the first time since the election (albeit by one point), reflecting the toll...

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18th March 2016


Will the Government’s apprenticeship policy blaze a trail for gre...

The Government has hammered home its ‘Long Term Economic Growth Plan’ over course of this Parliament and again in the Budget this week. Yet, productivity is a major issue for the Chancellor, as the UK is believed to be 20% less productive per worker than the G7...

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16th March 2016


Budget 2016: Osborne's dual challenge

2016 hasn’t been kind to George Osborne. While the Chancellor was given a timely get-out-of-jail-free card worth £27bn by the OBR at the end of last year, revised figures this year painted a far gloomier picture than just a few months ago – £55bn worth of gloom,...

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14th March 2016


The Rise of Social Scepticism

The demise of social media has been greatly exaggerated. As a nation, we retain a ferocious appetite for sharing aspects of our daily life online. However, despite over 71% of us admitting to logging in to our preferred platforms every single day, what is emerging is a...

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11th March 2016


Grayling Connectology

The Connectology report explores the ways that we connect to each other, influencers and brands online. Based on a survey of 5,000 nationally representative respondents in Britain the report offers key insights into the digital lives of the nation. The Connectology...

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11th March 2016


Party Animals 11.03.16

ConservativeIn the absence of much of a co-ordinated opposition from Labour, parts of the Tory party continue to mount their own defence against their leadership. In the second defeat of this parliament so far, Government proposals for a relaxation of Sunday trading...

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11th March 2016


Hot Air Politics Dominate Wales

It has been another interesting week in Wales. UKIP got their way, Carwyn Jones appeared to applied for a new job as Secretary of State for Wales, and the Assembly made a bold statement about renewable energy. Of course, the place to start is with the ever present Draft...

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11th March 2016


Stranger than fiction

With the release of the fourth series of House of Cards last Friday, I’m sure, many of you will be building your weekend plans around the most binge-able TV show out there. Its arrival is perfectly timed as one of the most bizarre election campaigns America has ever...

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8th March 2016


Wales: A UKIP stronghold in the making

Wales is just eight weeks from heading to the polls to decide who will form its government for the next five years. The vote will be critical for the delivery of fully devolved public services such as health, education and local government. However, with the EU...

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4th March 2016


Steel, Europe & E-cigarettes

The UK steel industry took their fight to the Senedd this week and gave evidence to the Enterprise & Business Committee. Addressing Assembly Members, representatives from across the sector highlighted that while the Welsh Government now have levers such as Business...

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4th March 2016


Party Animals W/E 04.03.2016

ConservativeAny vain hope that the Conservative party wouldn’t tear itself apart over the course of the EU referendum campaign is looking increasingly foolish with the descent into trading of insults, ‘smears’ and supposed scare tactics. Iain Duncan Smith’s...

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4th March 2016


The Lib Dems cannot rebuild until they are honest about why the H...

Who shot JR? Is Elvis still alive and kicking? Was the Iraq dossier sexed up? And who is responsible for the cataclysmic fall from grace of the Liberal Democrats at the last General Election?All questions that might perplex conspiracy theorist extraordinaire and former...

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2nd March 2016


Avoiding the black hole of Mobile World Congress

How the gravitational pull of brands is shaped by social buzz and search visibilityThe mobile universe, pre-MWC 2016As ever at MWC, the eyes of the world converged for a few days on Barcelona; hoping to get a glimpse of the future and what that might mean for the...

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2nd March 2016


In the online age, it's easy to be cynical about traditional netw...

It's easy to become cynical about networking events… But before you make up your mind, read this post.There's nothing worse than anxiously pacing round a room clutching a coffee. For some people, having to wander up to total strangers and introduce yourself is...

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2nd March 2016


Crisis Comms: Have you got it right?

It can often take years to build a company’s glowing reputation, but when a crisis hits, it can make the strongest of companies vulnerable. If dealt with incorrectly, one simple media enquiry can spiral into a world of problems that can potentially go viral before...

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26th February 2016


Spectre of change in Wales

It has been an interesting week in Wales. On Monday, the Leader of the Welsh Conservatives, Andrew RT Davies, sprung a surprise by doing a Boris - albeit with less hair - and declaring himself a fan of the Brexit. In doing so he has joined six Welsh Conservative MPs,...

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26th February 2016


The New Day and Future of Print Media

A new national newspaper hasn’t appeared in the UK for 30 years. Does this figure point to the death of print media or do physical newspapers simply need to be revamped in order to meet the demands of today’s consumers?The 30 year streak of no new newspapers will...

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26th February 2016


The mobile device is dead. Long live Internet everywhere

Adrian Elliot of Grayling Spain spent the week at Mobile World Congress. Did he see the future?Do you remember having to wipe those SMS messages from your mobile in order to free up space in the system? Or all those commercial ‘MMS’ messages that seemed like the...

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26th February 2016


Party Animals w/e 26.02.2016

Well. What a dramatic week it has been on the Tory benches. Following the conclusion of David Cameron’s EU negotiations at the end of last week, and with a June date now announced for the referendum, the “inners” and the “outers” have been revealing themselves...

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26th February 2016


The power of hopelessness

“I’m not sure I fully understand politics right now.”So said Tony Blair this week when referring to the growing phenomenon (on both sides of the Atlantic) of party members who don’t appear to prioritise electability as a factor when nominating their leader.But...

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24th February 2016


Samsung slaying the zombies to lead in VR race

Yesterday, we looked at how the first day of MWC buzz and activity had impacted on each brand’s visibility in search and social.We saw how media titles seized on the dystopian image of Zuckerberg’s address about VR and Facebook had driven huge swathes of commentary....

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24th February 2016


Approaching a Third Decade of Labour Government?

Dispatches from the Welsh Labour Conference, Llandudno 19th – 21st February, 2016As Wales’ largest party by some margin, Welsh Labour’s annual seaside conference always draws a large crowd. This year exceeded even the Party’s best estimations, with over 800...

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24th February 2016


Learn the lesson of Google and Starbucks: tax is ethical practice

The issue of tax avoidance is hardly a new one. For instance, you may not think the Welsh border-county of Powys was capable of sparking a national debate on the subject, yet in 2015 the small town of Crickhowell (population, 2,801) did.The Powys tax rebellion attempted...

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23rd February 2016


Who is Winning at Mobile World Congress?

As the eyes of the (marketing) world fixate on Barcelona for the next few days, we thought we’d take a quick peak at how the main mobile brands are faring in the war for impact.Yesterday saw Samsung steal much of the media’s attention, with their Gear VR and...

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19th February 2016


EU Referendum: The leadership campaign starts here

The run up to the EU Referendum has done more than just define the premiership of David Cameron, it has informally started the race for his successor. Having secured an unlikely majority at the General Election, this was supposed to be Cameron's moment. While his...

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19th February 2016


Party Animals 19.02.16

ConservativesYou can’t say this has been a classic week for Cameron. Tim Montgomerie’s departure yesterday was timed with lethal precision to capitalise on the resentment and betrayal many of the grassroots will feel as the EU deal is finalised (if indeed it is...

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12th February 2016


Communication is key for Generation Y

Take a look around the workplace and the chances are you are working with members of ‘Generation Y’ – those people born between 1983 and 1999 – but do you know what makes them tick? You’d better find out, as they are the group that is predicted to make up 75%...

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12th February 2016


Party Animals 12.02.16

Last week, David Cameron was busy showing his penchant for contortionism by patting himself on the back for a job well done in Europe. This week he was brought back to earth closer to home, by his own mother and aunt, who added their name to a local petition against...

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12th February 2016


Sock puppets on the ropes

We have launched into round two of ‘Government versus Charities’ with vigour this week, as the Cabinet Office published proposals to compel all Whitehall departments to include a clause in all new or renewed grant agreements spelling out that the funding cannot then...

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4th February 2016


Party Animals 14.02.16

ConservativesThe first person to congratulate David Cameron this week was the PM. Well done said the PM to Dave; Dave gratefully accepting the congratulations for a job well done on renegotiating Britain’s relationship with the EU, especially migrant benefits. Those...

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4th February 2016


Six Nations: How do two of our Home Nations supporters view thei...

The pressure's off but will they perform?Tom Symondson: Public AffairsFor the first time in quite a while, England Rugby are coming into the 6 Nations with the pressure off. The wheels thoroughly came off the chariot at the Rugby World Cup, as England became the...

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4th February 2016


Help to buy: A Capital solution?

While the winding up of Cameron's EU negotiations was stealing headlines, this week also saw the quiet launch of Help to Buy for London. Under the new scheme, London buyers will be able to get an interest free loan of up to 40%, double that already available outside...

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1st February 2016


SEO – the one change you should make in 2016

SEO is becoming ever more important to the success of a brand online, and as Google becomes more sophisticated than ever, now is the time to make it your priority.Gone are the days you can shoehorn a handful of keywords into your website and expect Google to praise your...

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1st February 2016


Devolution shines light on Black Country tensions

At the risk of jumping the gun, devolution in the Midlands has been hard-fought, the region hamstrung by an inability to get its duck in a row politically, and its case clouded by the aftershocks of the Kerslake Report, with its damning indictment of serial...

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1st February 2016


Automotive cybergate prevention – communicating for success

If the Volkswagen (VW) diesel emissions scandal taught us anything, credibility and reputation can be shattered with one swift news story. The initial ‘dieselgate’ emissions scandal started when the US Environmental Protection Agency (EPA) found that the VW Group...

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29th January 2016


Party Animals w/e 29.01.2016

Party AnimalsConservativesNot a good week for the Cameron/Osborne double-act. One imagines them stopping over the Whitehall watercooler to compare notes, Osborne bemoaning how underappreciated the cracker-jack tax deal he struck with Google’s senior execs has been by...

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29th January 2016


The rise of the political outsider

This time last year, if you had told me that Jeremy Corbyn would be the next leader of the Labour Party, I would have laughed you out of the room, into a cab and straight to a foundation class for the politically uninformed. If you’d told me that Donald Trump would...

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22nd January 2016


Party Animals 22.01.16

LabourTo misquote Marx, Labour’s week began as tragedy but ended as farce.Neale Coleman, the most unifying senior figure within Jeremy Corbyn’s office resigned abruptly on Monday, allegedly following disagreements with hard left advisers Seamus Mile and Andrew...

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22nd January 2016


Can Zac Get Back on Track?

This week represents the halfway mark of London Mayoral Election campaign which began in earnest in October. The first weeks of the campaign offered exactly what London politicos were hoping for, a tightly fought election between two credible candidates. And the first...

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21st January 2016


Where to Next? Tourism Trends That Will Drive the Industry in 201...

Grayling Travel team on the major travel industry trends for this year 1. China on the moveIf you are keeping an eye on global economy columns, there is a great chance that you have already read several stories about the Chinese economy slowing down. But apparently no...

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15th January 2016


Party Animals 15.01.2016

This week’s Tory Party goings-on can only be summarised as In, Out, Shake it all about. Boris Johnson’s reported comment to A comment on Europe supposedly made to a group of Tory MPs before Christmas, that on Europe he is “not an outer” (or, for the sake of a...

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15th January 2016


Corbyn reshuffles his deck, but Tories come up trumps

Perhaps John Cruddas was right when he said before the result of the Leadership Election that a Labour Party under Corbyn risks turning into an early 80s, Trotskyist tribute act. Not quite permanent revolution. Instead permanent reshuffle.Joking aside, it looks as if...

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30th December 2015


8 FOR 16 TREND #8: SHOW ME YOU KNOW ME

In the last of our 8for16 trends blog posts we consider how, in an era of instant price comparisons and product reviews, brands must foster direct emotional connections with consumers who expect consideration and customization at every turn.Relationship marketing has...

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22nd December 2015


8 FOR 16 TREND #7: POWER TO THE PEOPLE

People will continue to make the shift from consumer to citizens as they work together to demand transparency, mobilize support and affect change.Democracy in MotionNew and established civic engagement platforms will connect people and governments, enabling effective...

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18th December 2015


Fly me to the moon

London's Science Museum with its phenomenal Cosmonauts exhibition (on until 16th March 2016) was a perfect place for crowds of excited school kids to watch live on TV, the launch of the rocket carrying British astronaut Tim Peake to the International Space Station....

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18th December 2015


Party Animals w/e 18 December 2015

LabourCongratulations to Sarah Mullholland who has been appointed to the powerful role of Secretary to the Parliamentary Labour Party. Ms Mullholland will take over from Wes Ball who is heading off to the private sector at a good time. Over the next five years the PLP...

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16th December 2015


8 FOR 16 TREND #6: THE ART OF NOW

As mobile becomes the dominant platform for communications globally and contactless payment figures soar, 2016’s consumers will demand instant gratification and ever more frictionless experiences. 2015 was the year in which Google confirmed that more searches take...

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15th December 2015


Life after COP

On Saturday I was glued to twitter and to the news – from when I woke up in the morning to the announcement that there would be a definitive climate deal announced during the day. On MY social media feed, there was a buzz, anticipation, noise that this deal would be...

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11th December 2015


8 FOR 16 TREND #5: SPOTLIGHT ON DARK SOCIAL

People will shift from broadcasting content on public news feeds to more intimate connections with small fluid groups via messaging apps, text and email. Organizations will seek to inspire, enable and track sharing in the dark.The Intimacy AdvantageSticking with our...

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11th December 2015


Party Animals W/E 11th December

As David Cameron celebrated his 10 year anniversary as Party Leader this week, the papers were awash with retrospectives covering his history of huskies, hoodies, and the ill-fated Big Society. While the coverage has generally been positive, with many praising his...

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11th December 2015


Cameron failing to win hearts and minds in Europe

Those hoping for an agreement this month on the UK’s revamped relationship with the EU – and one, presumably, that can be sold back home as a “win for Britain” by David Cameron – have been left disappointed.EU Member States will only respond to Mr Cameron in...

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9th December 2015


8 FOR 16 TREND #4: RETURN TO FIRST PRINCIPLES

We’ll see rapid changes in consumer behavior, as the sharing economy mainstreams across markets. Nothing is sacred – expect new models for everything from finance to healthcare, as the next generation rips up the rule books and reimagines the future.Reinventing the...

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7th December 2015


TechBrum – the place to be

Much of the discourse surrounding Birmingham in the national papers focuses on its redevelopment over the past five years as well as blue-chip companies relocating to the refreshed city. But there’s more to Birmingham than new infrastructure and high-end retailers –...

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4th December 2015


8 FOR 16 TREND #3: VIDEO KILLED THE RADIO STAR

Video Killed the Radio StarWhat are the implications for comms as the ‘play’ button becomes ubiquitous?The fact is, video is going to kill just about every other medium in 2016 as it continues its seemingly unstoppable takeover of the global web. The numbers are...

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4th December 2015


Party Animals 04.12.15

ConservativeThe shockwaves from the alleged bullying scandal spread ever further up the ranks of the Conservative Party with the resignation of Grant Shapps over the weekend amid accusations that he failed to act to address complaints whilst party co-chairman. A legal...

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4th December 2015


Opt In – Opt Out?

On Tuesday 1st December Wales sparked an organ donation ‘revolution’ by becoming the first UK nation to implement an ‘Opt Out’ system for organ donation as the Human transport (wales) Act 2013 came in to full effect. Before Tuesday the organ donation system...

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4th December 2015


No Planet B

It took a picture of a body of a little boy washed up ashore in Greece for the world to notice the ongoing and rapidly escalating refugee crisis. It took multiple brazen terrorist attacks in the centre of Paris to push civilised countries into a coalition against Daesh....

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30th November 2015


8 FOR 16 TREND #2: LIFE ANALYSTS

We will see consumers take ownership of their personal data and become more sophisticated in how they integrate, benchmark and compare it, to gain insights into their behavior and improve their wellbeing. Brands that enable this will be welcomed into our daily lives....

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27th November 2015


George Osborne, Man on Wire

In previous years, Budgets and Autumn Statements have been defined by giveaways, swingeing cuts or rabbits from the hat. But not this year. Yesterday George Osborne committed to delivering a £10 billion surplus by 2020; avoided cuts to the police; reversed unpopular...

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26th November 2015


8 FOR 16 TREND #1

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26th November 2015


8 FOR 16 TREND #1: BRAND COMPASSION

As altruistic Millennials wield greater market power and also greater power in the marketing department, brands will have to establish social relevance as well as product relevance. This is not just about organizations throwing money at CSR initiatives to help right...

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26th November 2015


What does the Autumn Statement mean for Wales?

This week's Autumn Statement/Spending Review will be remembered in Westminster for many things. The Chancellor's U-turn on tax credits, more information on City Deal proposals, or perhaps even his Shadow's questionable routine with Chairman Mao's...

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25th November 2015


Spending Review 2015 Overview

Twenty-five years ago this week, the Chancellor of the Exchequer, John Major, succeeded Margaret Thatcher and became Prime Minister. A quarter of a century on, another Tory leadership contest is on the horizon and another Chancellor is eyeing the top job.Coming into...

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20th November 2015


Party Animals w/e 20 November 2015

LabourJeremy Corbyn's intervention following the horrific events in Paris seems to have plunged party morale to new lows. The Labour leader’s claim that he doesn't support a shoot-to-kill policy on Britain’s streets - whatever the merits of the esoteric...

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20th November 2015


No ifs, no buts, it’s time for more departmental cuts

The excitement is building - I’m sure we’ve all felt it. The speculation, rumours and predictions have been rife in recent months. No, I’m not talking about the forthcoming Star Wars film or even the office Christmas party.I am of course talking about next...

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18th November 2015


Why should we care about COP21?

Despite the horrific terror attacks in Paris on Friday night, the global climate change summit in Paris, called COP21, will still go head at the end of November. This is important as it not only defies the terrorists but is an opportunity for world leaders to support...

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13th November 2015


Big City. Big Plans.

I moved to Birmingham nearly four years ago and despite moving away from a charming little seaside town – I love the city that I’ve grown to call my home. In those three years alone there are areas of the city that have transformed beyond recognition; iconic...

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13th November 2015


Trident Tested

I am surprised to find myself saying this, but for once I agree with Maria Eagle.This week featured another episode in the soap opera that is the Labour Party. This time a continuation of the storyline that has seen Jeremy Corbyn pitted against the Chief of the Defence...

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13th November 2015


Party Animals 13.11.15

ConservativesMPs will be grateful that the short November recess falls on a week that has, yet again, been dominated by Europe. By the time the referendum does come about (my money is on next September) everyone is going to be hopelessly bored and if Cameron’s letter...

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12th November 2015


Unpicking The Innovation Paradigm

This blog post was originally written by Chris Owen for The Brandwatch blog. Last week in Dublin the Web Summit conference showcased quite how vibrant the start-up economy is right now.Be it financial, property, education, marketing, machine, enterprise, or healthcare;...

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10th November 2015


People First, Platform Second

This blog post was originally written for and featured on Digital FWD.The Web Summit has become much more than its name perhaps suggests - it's a melting pot of the great and the good of the investment, VC, and advisory world, as well as the place to see some of the...

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10th November 2015


The best ideas are the briefest: Can you pitch your startup in 30...

This blog post was originally written for and featured on Web Summit’s blog. Chris Owen is a journalist with the Daily Telegraph, the Huffington Post UK and CALMzine. He’s also Director of Technology at Grayling PR. In other words, he can tell startups’ stories....

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10th November 2015


Gearing up for Black Friday

In this guest post, Diane Coolican, Managing Director of Redsky Learning, shares her tips on how to get ready for the shopping phenomenon, ‘Black Friday’.Black Friday must be one of our most popular American imports. Last year, British consumers spent £810 million...

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9th November 2015


The importance of being an observer

A simple but frequently underused tactic in a busy work environment, observation can help you learn a lot about those you work with, and can give you the edge when you start out.Everything these days seems to be done with the need for speed. References to Top Gun aside,...

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6th November 2015


Party Animals - 06.11.15

ConservativesIt’s always nice when a week begins with a little humour, but one does wonder what they put in the water up in Braintree. In a quick-fire interview on Radio 5 Live, Brooks Newmark’s replacement, James Cleverly MP came clean on a few choice matters. Now,...

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6th November 2015


Remember, remember the 26th October

Another step closer towards the end of the House of Lords?With Guy Fawkes Night only yesterday, it is difficult not to draw parallels between the current dissatisfaction towards the House of Lords and that of the 5th November 1605. Events of the last week have proven...

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5th November 2015


Plaid Cymru 2015 Aberystwyth Conference Report

Plaid Cymru’s latest gathering was nothing if not upbeat. With a rich and varied agenda of policy motions, speeches and special political guests like Nicola Sturgeon MSP, the average punter would be forgiven for forgetting that last May’s General Election saw the...

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30th October 2015


Lessons from Terminator: PR is in permanent transition

One week PR is “Dead”, the next it’s “Mid-Transition”. The true picture is that PR is permanently in flux and therefore needs constant redefinition. Agility is at the core and will decide the winners and losers in this fast-growing industry. It’s time to be...

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30th October 2015


When it comes to PR, time shouldn’t equal money

A successful brand proposition is founded upon solid communication, storytelling and conversation, so it makes sense that PR should be taking more of a share of the spend. This post originally appeared in Brandwatch.There’s been much debate recently about the...

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30th October 2015


Content? It’s all about the people

With so much talk over the future of content, it’s time to ignore the hype and get back to basics.Whether we like it or not, the word ‘content’ has come to encompass a whole breadth of publishing formats. If we accept advertising legend Dave Trott’s point that...

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30th October 2015


Should PR Lead Brand Building?

There’s a huge land grab going on in our industry over who owns what in communications. A recent survey of Chief Marketing Officers (CMOs) found that many believe that PR should not lead brand building. I disagree. Here’s why.The road to truly integrated...

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30th October 2015


Twitter – The Ultimate Discovery Engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

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29th October 2015


Corbyn’s achieved a legacy, even if he loses

By Joe Moor 03 September 2015Eight days to go. Then all there is to do is wait. Will an explosion silently rip the political system apart, or will it fail to detonate?Eight days to go. Then all there is to do is wait. Will an explosion silently rip the political system...

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29th October 2015


Can Britain get Europe to dance to its tune?

By Grayling 10 July 2015With the EU continuing to put the finishing touches to its musical “how to solve a problem like Greece” the issue of the UK leaving the EU has been shunted to the sidelines. Yet as the German car manufacturers tweeted just last week...

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29th October 2015


The ones with the connected celebrity status

By Dani Millward 11 August 2015Bloggers and vloggers have emerged to become the next generation influencers online and now the ‘connected celebrity’ proves to be more in demand than ever. The big question is, should you work with these elite bloggers and vloggers in...

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29th October 2015


Catch Corbyn if you can?

By Tom Symondson 14 August 2015On Wednesday the Labour Party announced that over 600,000 people are eligible to vote in their leadership election - including 189,703 affiliated and 121,295 registered supporters - meaning that half of the electorate have joined since the...

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29th October 2015


How to Pin down a great strategy

By Dani Millward 15 September 2015The desire to discover new things and succumb to inspiration is increasing, and being on mobile means we are able to do this more swiftly than ever.Pinterest is one of the fastest-growing networks and it’s showing no signs of slowing...

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29th October 2015


Defining Sustainability in Business

By Lucy Huber 16 July 2015Why is transparency a factor of sustainability? Because transparency goes hand-in-hand with accountability.There are many definitions for sustainability, which can make defining corporate values a challenge. For a business, sustainability is...

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29th October 2015


Before you discount the Corbyn surge, don’t forget that this has...

By Tim Saunders 17 July 2015A recent, bruising election defeat for Labour. Deep divisions within the Party, driven by a left-wing grassroots movement demanding retribution for the betrayals of the former Labour government. A leadership contest with a dearth of credible...

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29th October 2015


Corbynmania put to the test

By Tom Symondson 18 September 2015What started as an exercise in broadening the debate has ended with Jeremy Corbyn being elected as Leader of the Labour Party. Despite having never possessed a government or shadow ministerial brief, and being a serial rebel against his...

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29th October 2015


Palace (School) of Westminster end of term report

By Bobbie Davies 24 July 2015There is no doubt that the standout pupil his term has been little Georgie Osborne. Watching him brandishing his Budget, I couldn't have been prouder of him than he was By Bobbie Davies 24 July 2015of himself (or was that smugness?).I...

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29th October 2015


The jewel in the social media crown

By Adam Fitzpatrick 24 July 2015There are some very simple tactics you can implement to ensure your content is engaging enough to entertain humans and/or goldfish if desired.Working within the PR and Digital industry you hear and read about a tonne of clichés, some of...

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29th October 2015


The Value of Long-Form Content

By Chris Lee 02 June 2015While the mobile era has ushered in some wonderful bite-sized content formats to suit short attention spans, long-form content still has a crucial role to play in the decision making journey; especially when ranking on search engines.I recently...

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29th October 2015


What the UK can learn from the Dutch if we are serious about redu...

By Kathryn Ager 06 May 2015One key fact about the Dutch stands out. Although their diet is just as high in salt and fat as ours, they consume less fruit and veg than we do and they exercise more, considerably more.Today’s projections by the World Health Organisation...

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29th October 2015


An opportunity to finally get to grips with parliamentary pay...

By Joe Moor 11 June 2015It’s never going to be an easy sell; you’re damned if you do and damned if you don’t. No, I’m not referring to David Cameron’s alleged slip as to whether he will give ministers freedom on Europe, nor am I referring to the vitriol that...

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29th October 2015


Corbyn Khan't Lose It Now

So the first result of Labour’s tripartite election is in. Sadiq Khan has been selected as Labour’s candidate for Mayor of London, winning a staggering 59% of the vote in the final round to defeat New Labour grandee Tessa Jowell.By Tom Symondson 11 September...

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29th October 2015


Pitching primary

By James Ford 15 April 2015What’s on the mind of most parents with a four (or rising five) year old? Is he eating properly? Why isn’t she sleeping through the night? Can we face another toddler party at the weekend?All the above no doubt, but this month one issue...

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29th October 2015


Overpower the stigma of mental illness with awareness and underst...

By Pete Stilwell 15 May 2015Society has come a long way in accepting mental illness but there’s still a lot to be done. Sadly, for every campaign that helps to address attitudes towards mental health, it only takes one high profile incident to take us a step...

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29th October 2015


The increasing irrelevance of the press release

By Chris Owen 16 April 2015The death of the press release has long been mooted - as an information source it may well have merit and under embargo it can drive a certain amount of editorial coverage, but beyond the news pages it really only serves a function to get...

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29th October 2015


What can Labour learn from Donald Trump?

By Craig Ling 18 June 2015This week, Donald Trump announced his entry into the Presidential Race with a lengthy and typically bombastic speech which laid waste to political convention and took aim at just about every perceived anti-American evil in the...

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29th October 2015


Social media was not wot won it…but it nearly did.

By Lucy McCormick 20 May 2015People use social media for many different reasons, but you could argue that most people use it, to a degree, to construct and showcase identity.What do the local election in Bristol and the Scottish referendum on independence have in...

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29th October 2015


More people have seen bus ads than use social media – really?!

By Matt Steven 22 June 2015Throughout our daily lives, we’re passively exposed to advertorial content on buses, wending their way through the city, and plastered on billboards seemingly everywhere, but the key word used there is ‘passively’. How much do we really...

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29th October 2015


The Lib Dems and the public are going through a very messy divorc...

By Craig Ling 22 May 2015Things haven’t been right for some time and there is no shying away from it. Perhaps the problems started when we were unfaithful and began a fleeting affair with the Tories?The Liberal Democrats and the public have been going through a messy...

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29th October 2015


Just when is it a good time to have the pensions conversation?

By David Lindley-Pilley 24 June 2015Discussion points from the panel centred on the uncertain future faced by nearly half of the UK working population as it finds itself grappling with insufficient funds as well as an increasing worry that accumulated savings will...

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29th October 2015


Celebrity endorsements don’t help anyone

By Grayling 25 June 2015In a speech last weekend, Charlotte Church described austerity as “the big lie” that’s “unethical, unfair and unnecessary”. While the anti-austerity crowd listening to her clapped and cheered, I couldn’t help but think, what the hell...

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29th October 2015


Privatising the Green Investment Bank – opening new channels of i...

By Roisin Miller 26 June 2015This bank is thought to be the first of its kind and has invested about £2bn of public money in about 50 projects since its inception in 2012 and the announcement comes on the same day as the bank announced its first profits.This morning it...

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29th October 2015


What’s your image strategy for the Mobile era?

By Chris Lee 28 April 2015A picture tells a thousand words, and in a mobile age it is more important than ever to have an effective image strategy in place. When was the last time your organisation held an audit on its image strategy?The Illustrated London News was...

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29th October 2015


A never ending story: Welsh Devolution

Grayling Wales’ new Account Executive Natasha Egan-Sjodin takes a look at the political implications of the new Conservative UK Government for those in Cardiff Bay.By Natasha Egan-Sjodin 28 July 2015Welsh devolution, unlike its non-identical twin in Scotland which...

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29th October 2015


Conferences should be about insight, not obsessive Tweeting!

By Chris Owen 28 September 2015One of the problems is that it seems sharing what you’re listening to is as important as understanding what you’re listening to.Article written for PRMoment. Last week marked Social Media Week, London, a series of events, seminars and...

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29th October 2015


Social Media vs The Election

By Ellie Schofield 30 April 2015With the UK General Election looming, MPs may have started knocking on doors as party leaders dominate our TV screens going head to head in heated Election debate. The question is, are these techniques for reaching the populous fit for...

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29th October 2015


Twitter – the ultimate discovery engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

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29th October 2015


Is Westminster Dancing to Salmond’s Tune?

By Grayling Edinburgh 28 August 2015You’ll remember the posters during the General Election campaign warning that a Labour Government would be in the pocket of Alex Salmond and the SNP, but what’s the reality and should we be paying attention to the SNP in...

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29th October 2015


When it Comes to PR, Time Shouldn’t Equal Money

This blog post originally featured on the Brandwatch Blog. There’s been much debate recently about the expansion of PR into areas beyond its ‘traditional’ remit – namely, media and influencer relations.It’s a positive sign that PR is getting the recognition it...

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29th October 2015


SNP Growth Comes with its Own Pressures

The SNP’s exceptional growth and power was very much in evidence this year at its party conference. But a much enlarged party has brought its own pressures – both in terms of how to handle the expectations of the membership and the desire by both outside...

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29th October 2015


Let’s Wake Up and Smell the Roses about Europe

This week saw the launch of the “Britain Stronger in Europe” campaign, created to convince voters that Britain should stay in the EU. Lord Stuart Rose, former M&S executive has been appointed to head up the campaign alongside other business celebrities such as...

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29th October 2015


The Wilting Red Rose

It’s impossible not to look back at 2003 without considering just how far Labour has fallen. Polling at just below 50% we know what happened next – War in Iraq, the Hutton Inquiry, PFI, TB-GBs, Gordon Brown, the crash – you get the picture. Another side adorned by...

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29th October 2015


Conferences should be about insight, not obsessive Tweeting!

Last week marked Social Media Week, London, a series of events, seminars and conferences marked not only by the hashtag #SMWLDN but also by thisisnotaninsight.tumblr – an excellent collection of some of the most inane, illogical, ill-thought through, and downright...

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29th October 2015


Should PR lead brand building?

There’s a huge land grab going on in our industry over who owns what in communications. A recent survey of Chief Marketing Officers (CMOs) found that many believe that PR should not lead brand building. I disagree. Here’s why.The road to truly integrated...

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1st July 2015


Engage on social

Creating content that will grab your audience’s attention and generate a call to action is a challenge many businesses face. Successful social media requires a carefully implemented strategy.You’ve just come up with the best social media schedule; you post it at the...

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2nd June 2015


A ‘world-class planning system’ or ‘a job half done’?

How the Welsh Government’s new Planning Act can work to create the supportive, consistent and enabling planning system Wales deserves.Legislation is, at the best of times, a complex beast. In a perfect world it is something which should be the last resort of...

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1st May 2015


Are the polls we see today an accurate indicator of the result we...

This time next week, votes will have been cast and counted. The nation will have woken up and started to absorb the results of the General Election, untangling what they mean for the composition of our next government. It is claimed that ‘a week is a long time in...

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