22nd August 2017
There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate, dominated at a regional level by the devolution agenda and the advent of metro mayors, and at a national and continental level by the impact of leaving the European Union.
But what’s perhaps most interesting for those of us with a communications background, immersed in the sector on a daily basis, is that there are a number of issues, some highly topical including those highlighted above, and others bubbling away beneath the surface, which speak volumes about the wider direction of travel for the sector. We’ve considered some of these as part of our 2017 Professional Service Trends Report, which I have enclosed.
Many of today’s issues offer an insight into the themes we can expect lawyers, bankers, financial advisors, accountants and insurance providers to face in the years ahead – enhanced connectivity and digitalisation; the arms-race for talent; corporate governance, transparency and reputation management; as well as the advancing march of the devolution agenda which affords both national and regional experts a chance to provide both bespoke advice to clients and bespoke thought leadership to the sector as a whole.
As one of the country’s leading communications companies and a specialist in professional services communications, we continue to be privy to some truly fascinating innovations in the sector. But we also know that due to the pace of change, few in the sector have yet had time to catch their breath and start to think about the next set of key communications challenges that lie ahead.
For the sector, now is the time to take stock and start strategy planning. The expert team at Grayling are on hand to host planning, strategy and messaging sessions, but in the meantime, our Professional Services Trends Report for 2017 offers food for thought.
9th August 2017
CSR panel and networking event
Grayling Scotland is hosting a special panel event with networking and drinks on the subject of how CSR can support a company's reputation. A company's governance, positive influence on...Read More
7th August 2017
Grayling's Meakin to talk innovation at international comms summit
Grayling's global head of strategic services, Jon Meakin will join a roster of international speakers at the ICCO Global Summit, to be held in Helsinki on 5-6 October. With a theme of...Read More
28th July 2017
Grayling UK boosts corporate proposition by hiring new head Tom Nutt
Grayling UK has recruited a new Head of Corporate, Tom Nutt, to further build on the company’s strengths as a leading PR and reputation advisor to many of the world’s most prominent businesses in...Read More