NEWS

/ NEWS / Global brief from health insurance provider, Aetna International

Latest news from Grayling

Global brief from health insurance provider, Aetna International

18th May 2017


Grayling has won a global comms brief from expat health insurance provider Aetna International. The agency will build Aetna’s international’s profile from network hubs in London, Dubai and Singapore.

The agency has already released a series of thought-leadership reports that center on key global health issues, including global obesity, cesarean rates and mental health. Other activity includes managing the health insurance provider’s press office, developing campaigns focused on showcasing new products, and promoting reliable thought-leadership and international healthcare solutions around the world.

Anna Tomlinson, comms director at Aetna International, says: “This is a pivotal time for us, as we expand into new markets, launch new products and continue to broaden our offering in Population Health around the world. We are delighted to be working with Grayling, as their deep knowledge of our key markets will help us to build our profile and raise awareness of our global footprint and capabilities.”

Grayling UK CEO, Sarah Scholefield adds: “This new relationship between Grayling and Aetna International is extremely exciting. Leading from our central London hub, we have already started work across our global network to build Aetna International’s global market presence, which already provides international private medical insurance to over 700,000 members across the world.”

Aetna International is the international private medical insurance arm of US-insurer Aetna Enterprise.


Grayling Team

Latest News

22nd August 2017


Emerging trends in the professional services sector

There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...

Read More

9th August 2017


CSR panel and networking event

Grayling Scotland is hosting a special panel event with networking and drinks on the subject of how CSR can support a company's reputation. A company's governance, positive influence on...

Read More

7th August 2017


Grayling's Meakin to talk innovation at international comms summit

Grayling's global head of strategic services, Jon Meakin will join a roster of international speakers at the ICCO Global Summit, to be held in Helsinki on 5-6 October. With a theme of...

Read More