NEWS

/ NEWS / Grayling North secures hat-trick at CIPR 2015 Yorkshire & Lincolnshire PRide Awards

Latest news from Grayling

Grayling North secures hat-trick at CIPR 2015 Yorkshire & Lincolnshire PRide Awards

7th December 2015


The Chartered Institute of Public Relations PRide Awards celebrate the best public relations campaigns, agencies and teams outside of London.   Yorkshire has established itself as a centre of excellence and, with stiff competition from some of the region’s top agency and in-house teams, Grayling’s Leeds team scooped two Gold Awards and a Silver Award.

 

Gold for Public Sector Campaign

YPO – Giving YPO a voice

Grayling delivers an ongoing campaign to build awareness and reputation of YPO, the UK’s largest public sector buying organisation, by highlighting its products and services offer, excellent customer service and procurement expertise. Our programme of targeted media relations activity has, to date, generated positive results for the organisation, securing excellent coverage and building key media relationships.

The judges felt the strategic solution developed by Grayling was key to ensuring the success of the campaign. They praised great results and strong evaluation which clearly demonstrated the outcomes of the campaign.

 

Gold for Issues or Crisis Management Campaign

M&S – Reconnecting M&S with Harrogate

When the local community in Harrogate raised concerns about roadworks associated with the opening of a new M&S store in the area, Grayling devised a phased programme of activity to educate people on the full story and dispel myths that the roadworks were only being undertaken for M&S.

Grayling created a community relations campaign, underpinned by a strategic press office function, in order to demonstrate M&S is in touch with the local community and highlight the long term benefits of the new store. The activity undertaken by Grayling resulted in a successful store launch.

The judges were impressed with the successful partnership established between Grayling and M&S and the way the aim of transforming M&S’ relationship with the local community in Harrogate was met.

 

Silver:  Consumer Relations Campaign – Putting the heart into Hillstreet

Our role was to make Hillstreet in Middlesbrough the shopping destination of choice, create engagement and drive footfall, against the backdrop of three other shopping centres in the town. 


Grayling Team

Latest News

22nd August 2017


Emerging trends in the professional services sector

There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...

Read More

9th August 2017


CSR panel and networking event

Grayling Scotland is hosting a special panel event with networking and drinks on the subject of how CSR can support a company's reputation. A company's governance, positive influence on...

Read More

7th August 2017


Grayling's Meakin to talk innovation at international comms summit

Grayling's global head of strategic services, Jon Meakin will join a roster of international speakers at the ICCO Global Summit, to be held in Helsinki on 5-6 October. With a theme of...

Read More