7th December 2015
The Chartered Institute of Public Relations PRide Awards celebrate the best public relations campaigns, agencies and teams outside of London. Yorkshire has established itself as a centre of excellence and, with stiff competition from some of the region’s top agency and in-house teams, Grayling’s Leeds team scooped two Gold Awards and a Silver Award.
Gold for Public Sector Campaign
YPO – Giving YPO a voice
Grayling delivers an ongoing campaign to build awareness and reputation of YPO, the UK’s largest public sector buying organisation, by highlighting its products and services offer, excellent customer service and procurement expertise. Our programme of targeted media relations activity has, to date, generated positive results for the organisation, securing excellent coverage and building key media relationships.
The judges felt the strategic solution developed by Grayling was key to ensuring the success of the campaign. They praised great results and strong evaluation which clearly demonstrated the outcomes of the campaign.
Gold for Issues or Crisis Management Campaign
M&S – Reconnecting M&S with Harrogate
When the local community in Harrogate raised concerns about roadworks associated with the opening of a new M&S store in the area, Grayling devised a phased programme of activity to educate people on the full story and dispel myths that the roadworks were only being undertaken for M&S.
Grayling created a community relations campaign, underpinned by a strategic press office function, in order to demonstrate M&S is in touch with the local community and highlight the long term benefits of the new store. The activity undertaken by Grayling resulted in a successful store launch.
The judges were impressed with the successful partnership established between Grayling and M&S and the way the aim of transforming M&S’ relationship with the local community in Harrogate was met.
Silver: Consumer Relations Campaign – Putting the heart into Hillstreet
Our role was to make Hillstreet in Middlesbrough the shopping destination of choice, create engagement and drive footfall, against the backdrop of three other shopping centres in the town.
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