11th July 2017
Grayling, the integrated global communications company, has recruited a new Creative Director, Andrew Ferguson, as part of the company’s ongoing evolution as a business. This move demonstrates an investment in further honing the company’s creative capabilities across all its core sectors - consumer, corporate, public affairs and tech.
In recent years Andrew has been involved in a multitude of award-winning campaigns. Notably he saw the much-awarded Unity through a period of intense growth (2010 – 15) with a slew of innovative, visually arresting projects for Hyundai, Pernod Ricard and, of course, Marks & Spencer.
Andrew’s background covers everything from Comme des Garcons to Head & Shoulders. His arrival at Grayling sees him reunited with Marks & Spencer, which he’ll be spearheading creatively again with support from the brand, tech and public-sector teams.
Sarah Scholefield, Grayling UK CEO, said: “Andrew’s hire represents our ambition to accelerate our creative culture at Grayling. He’s worked at very progressive agencies such Naked, Amplify and leading fashion PR business, Purple, and we aim to benefit from his broad cultural canon - in both existing client work and in our new business endeavours.
Beyond this, we’ve hired Andrew because we want to interrogate perceived ideas within the agency and become more challenging in the process.”
Andrew’s background and his general approach means that Grayling will get no shortage of disruptive thinking. But his dedication to genuinely insightful creative is what has gained him real success as a Creative Director in the earned space. He also recently helped develop and produce above the line work for Ariel while at Ketchum.
This is all further evidence of Grayling’s transformation to offer evermore innovative solutions for existing and prospective clients. Andrew will be supported by a new planner later in 2017 as the creative bench strengthens to support Grayling’s desire to produce even better brand-centric, integrated work, born out of insight and analytics, and implemented across multiple channels.
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CSR panel and networking event
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