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Grayling supports Land Securities success at the Revo Purple Apple Marketing Awards

8th May 2017

The Revo Purple Apple Marketing Awards recognises effective shopping and town centre marketing within the UK retail property sector. Grayling teams in Southampton and Bristol worked with Gunwharf Quays and St David’s contributing towards two overall wins and one Merit at this year’s prestigious retail awards.

Portsmouth outlet shopping centre, Gunwharf Quays, took the title of Purple Apple winners for Strategic Marketing Campaign for their 2016 summer campaign ‘Prepare to be Dazzled’. Recognising the results of a multi-layered, innovative campaign which embraces all disciplines, impressive YOY sales increases contributed to the win. In addition, the team generated a total media and PR reach of 18 million. Grayling had their most successful summer yet, generating 48 pieces of coverage in July alone, positioning the centre as the south coast’s premium retail destination in target titles.

St David’s shopping centre in Cardiff were awarded Merit in the Tactical Marketing Campaign for ‘I Loves St David’s’. The creative campaign generated 16 pieces of media coverage for the one day event, Facebook growth of 12.4%, Twitter growth of 13.8% and Instagram growth of 10.1%. The event resulted in increased footfall and sales. Judges praised the creative concept which worked well across all channels and clearly produced impressive results.

St David’s also took home the Team Achievement Award. This prestigious category is designed to recognise marketing excellence, focusing on team work and partnerships within a shopping centre management team and its agencies. Judges recognised record-breaking footfall, increased gift card sales and digital audience growth of 10%. Judges praised “A team that clearly live and breathe the St David’s brand with clear results in all areas. There is good evidence that the team demonstrates continuous innovation and a desire to keep building on past successes.

Grayling Team

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