22nd March 2017
Built, merged and bought over the years, brands and businesses often have large social media communities, but have little idea of who these people actually are, what they believe and how many, if any, are actually interested in seeing their content.
It is therefore no wonder that in a recent study conducted by measurement company Nielsen, UK campaigns reach just 47 per cent of the actual intended target audience. This raises the question, do brands actually understand their social audience?
On 6th April we at Atomic, along with the University of Cambridge Psychometrics Centre, leading social analytics platform TalkWalker and consumer insight experts Audiense, are hosting a breakfast briefing in our London office, exploring why brands struggle to understand their audiences on social media and what businesses can do to change them from passive listeners to engaged ambassadors.
For more information regarding the event contact firstname.lastname@example.org.
22nd August 2017
Emerging trends in the professional services sector
There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...Read More
9th August 2017
CSR panel and networking event
Grayling Scotland is hosting a special panel event with networking and drinks on the subject of how CSR can support a company's reputation. A company's governance, positive influence on...Read More
7th August 2017
Grayling's Meakin to talk innovation at international comms summit
Grayling's global head of strategic services, Jon Meakin will join a roster of international speakers at the ICCO Global Summit, to be held in Helsinki on 5-6 October. With a theme of...Read More