NEWS

/ NEWS / #WhereverYouAre by PayPal Receives Silver Drum at Golden Drum Awards

Latest news from Grayling

#WhereverYouAre by PayPal Receives Silver Drum at Golden Drum Awards

27th October 2016


PayPal's campaign devoted to people living in remote parts of Russia scoops a silver prize at the Golden Drum international festival of creativity.

#WhereverYouAre is a documentary series portraying lives of ordinary Russians from the remotest parts of the country who stay connected to the outer world using the internet and PayPal. The campaign is a fascinating journey to the “e-commerce frontier” – highlighting how PayPal enables people living in remote areas of the world’s largest country to not only buy and sell things, but to lead fulfilling lives.

The winning video is a story of Gennady Khorunjii from a tiny village Novy Uoyan. Many years ago, Gennady joined the construction of the Siberian railway and the residential area, and stayed there to live. Despite the remoteness of the place, the 63-year-old Gennady leads an active life, studying foreign languages, biking, hunting and doing archery. For his hobbies, he uses the internet and PayPal that his son once helped him install.

Earlier in 2016, the campaign was awarded with six Hermes Creative Awards trophies, three Golden Hammer prizes, Gold and Platinum Muse Creative Awards, and nominated for the SABRE Awards EMEA and IPRA Golden World Awards.

The 23rd international festival of creativity, Golden Drum, was held on October 18-21, 2016 in Ljubljana, Slovenia. The competition recognizes creativity, higher standards, mind-boggling solutions, unique new thinking and the best results.


Grayling Team

Latest News

22nd August 2017


Emerging trends in the professional services sector

There is no escaping the fact that in terms of public profile the next few years will be critical for the professional services sector, not least because of the current economic and political climate,...

Read More

9th August 2017


CSR panel and networking event

Grayling Scotland is hosting a special panel event with networking and drinks on the subject of how CSR can support a company's reputation. A company's governance, positive influence on...

Read More

7th August 2017


Grayling's Meakin to talk innovation at international comms summit

Grayling's global head of strategic services, Jon Meakin will join a roster of international speakers at the ICCO Global Summit, to be held in Helsinki on 5-6 October. With a theme of...

Read More