CROATIAN NATIONAL TOURIST BOARD

Croatia - Full of Life

/ What we do / Croatian National Tourist Board

An international multimedia campaign to build awareness, consideration and ultimately visitor numbers

Creating Advantage

270k increase in pre-season visitors in the first year - 50% of our five-year target

A phenomenal 2.7m interactions on social media; 9.4k new fans

A 7.6% increase in tourism revenue during the first nine months of 2015

28% increase in Google search volumes for Croatia as a destination, versus a similar decline for Spain

Gallery

Project Leader

This is an integrated program across multiple media, with a strong focus on digital engagement, user generated content and experiences, supported by on-going media relations. Our key objectives are to increase pre and post season visitor numbers, spend per visitor and brand power.

Nataša Trslić Štambak

natasa.trslic@grayling.com