3rd May 2017
Eleanor Cropper from Grayling's team in Leeds, UK, reviews #BotGate and what it means for PR professionals looking to engage with bloggers.
Over Easter, the Twittersphere exploded in debate around #BotGate: a conversation relating to the idea of bloggers buying ‘fake’ followers and likes to enhance their popularity and appeal to PRs and brands. The question over whether they used Instagram ‘bots’ to artificially do this was under scrutiny and the conversation, for PRs, prompted a closer look at how we detect these individuals before choosing to engage with them.
Securing a third party, non-biased endorsement from a journalist has always been a driver for PR professionals: someone with ‘influence’ and a large, targeted audience, impartially choosing to give a client exposure is always the goal. Ultimately, the same principal applies to working with bloggers but the question over which bloggers to reach out to, has come under the spotlight once more following #BotGate: how do we select honest, hard-working, authentic bloggers from those who are artificially growing their ‘fan’ base?
In a bid to keep integrity at the heart of our profession, here are three thoughts that may help:
If #BotGate has taught us anything, it’s that the numbers can lie so a little research can go a really long way.
24th May 2017
Will social media campaigns help swing the #GE2017 vote?
Political leaders are hitting the campaign trail hard ahead of the nation casting their vote in the General Election in just two-weeks’ time. Whilst door-to-door campaigning remains at the forefront...Read More
22nd May 2017
Computer says no: Three key lessons from the NHS cyber-attacks
Rachel Ilett, Senior Account Executive, Grayling UK, analysis the crisis communications learnings from the WannaCry attacks. On Friday 12 May, the NHS was hit by what Europol has called, ‘the...Read More
19th May 2017
Conservative Manifesto - New Economy overview and briefing
Key announcements in the Conservative manifesto for the new economyRights and protections in the ‘gig’ economyIn the manifesto, the Conservatives make it clear that the rise of the gig-economy has...Read More