18th October 2016
Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.
Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends that we believe our clients and other major organizations will have to embrace in the coming year.
From AI to Gen Z, it’s all here: Our panel of experts from around the global Grayling network looked at game-changing tech, media innovations and socio-political shifts to come up with our #7for17, and over the next few weeks we’ll be examining each of those trends in detail.
At a time of ever increasing channels and accessibility to communication, the importance of creating advantage through innovative and informed strategy has never been more important, and tapping into these trends will enable organizations to do just that.
Keep an eye on this space in the coming weeks as we detail each of the trends, join the debate on Twitter using #7for17, and if you’d like to know more about how you can use these trends to inform your organization’s future planning, email Jon Meakin.
14th December 2017
Chile and Peru find a voice
Max Cano of Grayling’s Chilean affiliate, Mazicorp, shares his thoughts on following his attendance at a communications industry conference in Brazil.I recently returned from Brazil, where my...Read More
14th December 2017
Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and...Read More
13th December 2017
Small is the New Big
As the pace of change gets faster, organizations of all sizes are embracing the start-up mentality. In the latest of our 2018 Trends predictions, Grayling’s San Francisco MD, Alan Dunton explains...Read More