9th January 2018
PRWeek asked PR industry pros for their views on what Intel should do, in light of revelations about their chips' security flaws. Grayling's Elliott Suthers was among them. Here is his take.
Meltdown and Spectre are pervasive and complicated vulnerabilities. The average consumer knows that the bugs exist, but has little awareness of how they’re going to be impacted.
For the most part, Intel isn’t a consumer company and it’s important that it keeps its core audience in mind when it comes to its communications strategy. It cannot fix this through a simple patch as a software company could, so it will need to work with partners across the tech ecosystem.
A communications approach that looks to lift the entire industry will not only benefit Intel, but also restore consumer confidence and help it fortify a leadership position. Simultaneously, it must educate consumers about how it’s working to provide a solution.
Read more here.
22nd January 2018
Grayling San Francisco managing director, Alan Dunton asks what can be learned from Snap’s latest travails. Snap, the-struggling-to-swim social network, has an information problem … in this case,...Read More
21st January 2018
Impressions are so 2017: Dos and Don’ts for 2018 measurement
Chief client officer, Danica Ross on the need to get critical about how you evaluate your PR program.The new year has ushered in dramatic change for Grayling and many of our clients. Gone are the days...Read More
21st January 2018
Bridging the Cultural Divide
Shiwei Yin of Grayling’s New York team shares some valuable observations on servicing international clients.I have worked with Chinese management on investor relations and media assignments in the...Read More