Insights

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Free thinking from Grayling people

10th August 2017


What does "off the record" mean, anyway?

Vetreran reporter, Eric Taub gives the journalist's perspective. As Grayling Chief Client Officer, Danica Ross, so aptly pointed out, short-lived White House communications chief Anthony Scaramucci got himself fired not just because of the crass, gross comments he...

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10th August 2017


It’s a loud world out there, but do you have to shout to be an in...

Brigit Carlson reflects on the nature of influence.It’s become impossible to ignore social media. We live in a world where the nightly news spends time dissecting the latest tweets from our President. As communicators, we know that successful delivery of messages...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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9th August 2017


Thought Leadership: Are we all really thought leaders?

Last month, I mediated a lively discussion with an international group of communications executives on the now so popular PR strategy must-have…Thought Leadership. For many of us in communications, barely a day will go by without someone somewhere bringing up this...

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3rd August 2017


Sensitivity to innovation should be at the heart of drone regulat...

In the latest in our Summer series of blogposts from our junior staff, Alexander Rowlatt, Consultant, writes about the future of legislation concerning drones.Seemingly overnight unmanned aircraft or drones have become a feature of our skies. Whether used for covert...

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3rd August 2017


Emerging Trends in the Education Sector

Exams results lie just around the corner, but in truth the education sector itself has been examined like never before over past few years, not least over the course of the last General Election. But what’s perhaps most interesting for those of us with a...

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1st August 2017


Did Apple leak details of its own launch? And if so, why?

Alan Dunton gets to the core of the issue...News began hitting early Monday that Apple had suffered yet-another-leak of seemingly classified product information. This time, upcoming designs of its iPhone 8 could be viewed across the internet. Spolier alert: the upcoming...

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1st August 2017


The Authenticity of Communication

Brinson Willis, global marketing intern in Grayling’s GCore division, looks to the future of personal and professional communication in light of artificial content cluttering the online presences of today’s brands and individuals.The buzz of vibrating cell phones...

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26th July 2017


Controversial Acts Vetoed By The Polish President

Public Affairs Director PaweĊ‚ Purski from Grayling in Warsaw analyses the situation in Poland after the president vetoed the acts on the Supreme Court and the National Judiciary Council. Andrzej Duda, the President of Poland, decided to send two controversial acts –...

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24th July 2017


A sip of Unicorn success – The Starbucks story

Chloe Baker, Account Executive in our Grayling Birmingham team, shares her thoughts on what made Starbucks' Unicorn Frappucino such a success.We often say ‘let’s keep it simple’ or ‘bring it back to basics’ as there’s so much value in ideas that are well...

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19th July 2017


Why Mad Men is essential viewing for PRs

Kevan Barber, Account Manager with Atomic, the consumer and tech division of Grayling looks to how Mad Men and the era which it depitcts remains relevant today. This blog is about more than just Mad Men the TV series, it’s also about David Ogilvy and his views set...

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12th July 2017


Understanding the Basics of Influencer Marketing

Naddy Onions, Grayling’s Head of UK Digital, shares her insights on influencer marketing and how to get it right.Research:It is critical to thoroughly research prospective influencers before you make your pitch to them. Do their channels complement your client or...

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