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Free thinking from Grayling people

28th April 2017


The BREXIT Bulletin: Will upcoming Elections derail Brexit?

Elections will be a feature of the first six months of the Brexit negotiations - and not just any elections, but those that will determine the French President, the French legislative elections, elections for the next German Chancellor in September, and - lest we forget...

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28th April 2017


EU DIGITAL DIGEST: Patent Politics - Commission takes a new direc...

In a surprise twist of events, the European Commission's DG Grow has published a Roadmap on Standard Essential Patents (SEPs). After a legislative proposal to reform the Intellectual Property Rights Enforcement Directive failed to emerge (and is unlikely to do so),...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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28th April 2017


The Rise of the 'Micro-influencer'

Jennifer Wakeling from Atomic, the Consumer & Tech division of Grayling, takes a look at the growth of 'micro-influencers', why they exist and the key considerations for a micro-influencer campaign. Influencer campaigns are on the rise, according to a survey by...

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27th April 2017


Did Negative PR Spur Google’s Latest Algorithm Update?

Account Director, Katie Conroy considers the interplay between online news and Google search.This week Google rolled out an algorithm update, dubbed Project Owl, in an apparent effort to combat fake news and offensive content. Negative media attention has plagued the...

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24th April 2017


1st round of the French Presidential Election, seen by Grayling F...

French Presidential Election Bulletin The Public Affairs / Crisis Communications team of Grayling France provides key insights of the 1st round of the French Presidential Election.This Presidential Election Bulletin will help you drive through the French Presidential...

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24th April 2017


Grayling's Transatlantic Newsletter - The Cronut - April 2017

Similar to New Yorkers' favorite pastry the Cronut (half croissant-half doughnut), Grayling's bite-sized news articles meet halfway between America and Europe, to give you a taste of major policy developments spanning the Atlantic.Dear readers,Yesterday, France...

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21st April 2017


Buzzwords, Jargon and More Buzzwords

Elliott Suthers picks apart the jargon-heavy language of enterprise tech, in search of the truth.In enterprise technology, you could be easily forgiven for thinking that companies go out of their way to make their messaging complicated. Just this week, cloud analytics...

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20th April 2017


Grayling Brussels' Brexit Bulletin - 20 April 2017

The BREXIT Bulletin: UK election unlikely to ruffle EU feathersOnce Article 50 was triggered, all talk of a possible snap election in the UK appeared to die a death. Theresa May had set the course for Brexit, the 2-year countdown had begun, and there would surely be no...

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20th April 2017


Sweeping EU telecoms reform: Is industry ready for a new era in r...

The European Commission published landmark reforms in September 2016 to shake up the telecoms industry and dramatically increase investment in high-speed networks and 5G connectivity. The European Parliament and EU Council are now stepping up the pace of their work on...

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19th April 2017


Grayling Public Affairs - General Election: Day Two

Prime Minister’s QuestionsIt was clear in this session that both party leaders were testing out the attacks lines which will be used on the campaign trail. The Prime Minister pressed Jeremy Corbyn on his record on defence and criticised Labour’s spending...

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19th April 2017


Guidance on the Advertising Standards Authority’s rules on digita...

Naddy Onions, Grayling’s Head of UK Digital, shares her insights regarding the ASA’s rules on digital marketing.With the ASA’s recent ordering of London blogger Sheikhbeauty to take down or amend her Flat Tummy Tea post for not obviously being identifiable as...

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19th April 2017


Grayling Public Affairs - General Election

Earlier today the Prime Minister, Theresa May, announced that she will look to hold an early election on Thursday 8 June.On the steps of Downing Street the Prime Minister said that she wanted to put an end to uncertainty and instability, arguing that division in...

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18th April 2017


Grayling/VoteWatch Europe to host Energy Breakfast - 25 April

Invitation to a Grayling / VoteWatch Europe Energy Breakfast Tuesday 25 April 2017 | 08:00 - 9.30Grayling officesAvenue des Arts 46 Don’t waste your energy in the European Parliament! As MEPs busy themselves with discussions on the Clean Energy for All Package,...

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13th April 2017


Could United CEO Oscar Munoz become the Bill Buckner of the airli...

Crisis management expert, David Schraeder looks at what lessons there might be from other CEOs who have found themselves in hot water.We’re just a couple of weeks into the 2017 Major League Baseball season, and already errors are costing the players and teams that...

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13th April 2017


Does a Public Relations degree give you the cutting edge?

Laura-Jane from our Scotland PR team considers the value of a PR degree as her fast approaching Masters Dissertation deadline looms.The debate on whether a PR qualification is necessary is not new by any means but something we are reminded of every time a new recruit...

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12th April 2017


Does a Public Relations degree give you the cutting edge?

Laura-Jane from our Scotland PR team considers the value of a PR degree as her fast approaching Masters Dissertation deadline looms.The debate on whether a PR qualification is necessary is not new by any means but something we are reminded of every time a new recruit...

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11th April 2017


Indyref2: How will the First Minister ‘progress the will of the S...

The First Minister still awaits a formal response from Downing Street to her letter dated 31st March, requesting discussions on a Section 30 Order of the Scotland Act that would enable a second independence referendum.In full knowledge that such a request is unlikely to...

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9th April 2017


Kendall Jenner, Bill O’Reilly and the Public Mood

Pepsi may have missed the mark, but some brands are successfully tapping into the zeitgeist.Grayling’s #7for17 analysis of the major trends to look out for in 2017 includes ‘The Uncertainty Factor’. The premise of this trend is that in a time of political...

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9th April 2017


Now Hiring: Chief Cynical Officer

Chief Client Officer, Danica Ross reflects on brand communication in an age of transparency.#LeggingsGate, Pepsi… it seems otherwise-respected brands are increasingly suffering from “foot in mouth disease.” Why?Largely because they’ve failed to adapt to the new...

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6th April 2017


Getting a first-hand look at corporate PR

Janelle Laignelet interning in Grayling’s corporate division in London shares her internship experience.As I approach the end of my seven-week internship, I find myself reflecting on the entire experience. Typically when the word “internship” is brought up, the...

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3rd April 2017


Convenience v Brand Power: How Resilient is Uber?

What happens when your ethical stance risks leaving you stranded? Ah, millennials. So much has been said or written about this fascinating cohort, including by my Grayling colleagues, that I hesitated before diving into another post that uses ‘the M word’. But...

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31st March 2017


Stressed? How to make your CV stand out from the rest

Global Marketing and Business Development intern Shane Staudle reveals his keys to making your CV stand out…The job market has always been competitive and as young adults with little experience it can be difficult to get your CV in front of proper eyes. This is why it...

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31st March 2017


Grayling Brexit Unit Timeline

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31st March 2017


What can we learn from Scandinavia?

Ella O'Riordan shares her thoughts on happiness and wellbeing in the workplaceThis month, the United Nations released its fifth annual World Happiness Report, a global survey that records the state of world-wide happiness. This report ranks 155 countries by their...

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30th March 2017


The Gloves Are Off… But the Leggings Stay On

One brand's misfortune can be another's opportunity. Peggy Carlton grabs the popcorn...We’ve seen quite a lot of self-inflicted PR wounds recently and my heart goes out to the poor comms people who have to clear up the mess. I mean, the team at Uber just...

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29th March 2017


Lessons from #LeggingsGate

Chief Client Officer, Danica Ross looks for lessons from United Airlines' misfortunes.United Airlines had a pretty bad week this week, when a minor issue blew up into something much bigger. The incident that became known as #LeggingsGate launched a huge response on...

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29th March 2017


How can the Prime Minister deliver on her commitment to strengthe...

Alexander from the Public Affairs team shares his insights on how the Prime Minister can deliver on her commitment to strengthen the UK post-Brexit Today the European Council will receive a letter from Theresa May which will formally begin the UK’s exit from the...

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28th March 2017


How Press Relations accelerate start-ups’ financing and growth

By Rémy Debrant, Grayling France DirectorThe French are the champions of fast growing start-ups in Europe, Paris being close to overtaking London. Mainly created by digital natives, there are approximately 20,000 in France, with 1,500 new ones set up in Paris every...

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27th March 2017


EU DIGITAL DIGEST: Parliament's Report on the European Electronic...

It was a big week for the telecoms reform, with European Parliament upping the ante. On 17 March, the Parliament’s Industry and Research Committee (ITRE) published MEP Pilar del Castillo's (EPP) draft report, which puts forward amendments to the Commission’s...

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27th March 2017


Where Did It All Go Wrong? A Corporate Comms Perspective on Trump...

Losing control of the narrative can cost you dearly...So much has already been written about the collapse of the attempt to repeal and replace the Affordable Care Act that it’s difficult to find a new perspective. But I’m going to try.My colleagues in DC are better...

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27th March 2017


Turning on a Dime to Make Money Out of Memes

Creative and Content Director, Will Kunkel on the need for speed.Twitter, in the US at least, may well have reached ‘peak meme’ this week. Anyone with a talent for Photoshop manipulation and /or creative picture captioning had plenty of raw material to work with,...

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23rd March 2017


The On-Demand Enterprise

Senior vice president, Elliott Suthers on the coming age of Infrastructure as a Service. Like most technology, the enterprise “stack” has been defined by phases. The first generation – defined by hardware companies like IBM – focused exclusively on on-premise...

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23rd March 2017


Engaging Millennial Employees – a Roadmap to Success

Internal Comms specialist, Debbie Morgan on the benefits of a highly engaged workforce.Much like CSR, investing in employee engagement – or internal comms as it used to be known – was seen as something of a luxury in the wake of the most recent economic downturn....

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23rd March 2017


Grayling Brexit Unit Panel Discussion - are you ready for Brexit?

Ready...Steady...Go!But are you actually ready for Brexit? Panel discussion organised by the Grayling Brexit Unit30 March 2017 - 6pmThe UK will trigger Article 50 on 29 March, thereby firing the starting gun on the most important bilateral negotiations in the EU's...

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23rd March 2017


What #Shoptalk17 Taught Us About Communication

Fresh from mega nextgen commerce event, Shoptalk, Austin Taczli looks to the future of retail...There have been countless reports showing that foot traffic at retail is down, decrying the death of brick and mortar, and the rise of e-commerce. The truth is, if you’ve...

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21st March 2017


Space Tourism: A not so distant future

Shane Staudle shares his thoughts on the impact of growing commercialized space travel This past February, Elon Musk announced that SpaceX will fly two private US citizens on a tourist trip around the moon in 2018. Though Dennis Tito holds the title as the first space...

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16th March 2017


Grayling Brussels' Brexit Bulletin - 16 March 2017

The BREXIT Bulletin: Nightmare scenario still on the tableIf business was looking for reassurance this week, should the UK leave the EU with no deal agreed, it was destined for disappointment.During the Brexit Committee meeting in Westminster, UK Brexit Minister David...

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16th March 2017


Paving a Road to Safe Autonomous Vehicles

Talk of autonomous vehicles abounds, but MJ Marshall notes that making them a reality will be a question of politics more than technology…There are many emerging technologies that are creating opportunities for economic growth, job creation and increased consumer...

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16th March 2017


Get the picture

Penny from Grayling Midlands shares her insights on the use of photography in PR. When you consider all the changes in technology that you’ve observed in your lifetime, it makes you wonder how people used to get by without mobile phones and computers. In the...

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14th March 2017


Chatbots – 2017’s most exciting tech trend?

Boarding a flight, making a complaint, taking meeting notes, free legal advice? Yes, you heard right, free legal advice, these are all examples of tasks being carried out by chatbots.Over one billion of us using WhatsApp and Facebook Messenger on a regular basis. Sales...

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13th March 2017


Whatever happened to whatsername?

“It’s not 2015 anymore.” San Francisco managing director, Alan Dunton goes digging in the archives to find out what’s changed.Earlier this week, reviewing some old files, I came across some plans we had prepared for some now ex-clients in the FinTech space....

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9th March 2017


Numbers and words: The importance of evaluating work

Max Daniels from the UK corporate team shares his insights on the importance of insightful evaluationOne of the most integral elements of any good PR agency is the ability to review its output. Even in the busiest periods, it is essential to showcase the success of a...

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9th March 2017


This is the Future Calling

MJ Marshall of our DC team has a glimpse into the future…In Dallas, Texas, recently the annual high school robotics competition was held at the Irving Convention Center, and more than 50 robotics teams from across Texas and Oklahoma – as well as teams from Brazil...

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8th March 2017


Celebrating International Women's Day

Danica Ross of Grayling US considers the impact of women in the comms industryThe communications industry, and the agency world in particular, is overwhelmingly female, and our firm is no exception. And as International Women’s Day rolls around the globe and hits the...

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7th March 2017


​How The Washington Post Approaches Visual Storytelling: A Q&A

Grayling San Francisco managing director, Alan Dunton interviews The Washington Post’s design director on the art of visual storytellingThis blog is intended to capture ‘free thinking’ from Grayling colleagues worldwide, but I think there are very few scenarios in...

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6th March 2017


The value of experience

A study by the UK Commission for Employment and Skills has just revealed that a lack of experience is the number one reason employers turn young applicants away. Further research by Pareto also shows that 47% of recruiters admitted to skipping straight to the work...

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3rd March 2017


Going back to its roots – Is there still a need for traditional P...

Famed for its indestructible build, ridiculously long battery life and the well-known game Snake, Nokia has taken over the headlines with the announcement of reviving its most iconic mobile phone, the 3310.In today’s market, the latest technology, apps and gadgets are...

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3rd March 2017


British Airways In Milan

Last week we brought fashion royalty to the streets of Milan to help British Airways celebrate travel and style whilst promoting low fares between the style capitals Milan and London.British supermodel Suki Waterhouse dazzled as she posed in front of the iconic Duomo...

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3rd March 2017


Grayling Brussels' Brexit Bulletin - 3 March 2017

The BREXIT Bulletin: Life after BrexitBrexiters like to say how the EU is on the brink of collapse, that the Euro is on its last legs, and that the UK is merely the first of a whole host of EU countries to jump ship. This week the Commission published a White Paper on...

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28th February 2017


Guide to Global Trade Fair Survival: Day Two at Mobile World Cong...

Over 4 days, over 2,200 exhibitors and close to 100,000 visitors from 200 countries congregate in Barcelona for the annual mobile jamboree that has become a symbol of the Catalan capital and a huge asset for a city that seeks to present itself as a global hub for...

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28th February 2017


What will the new BBC Scotland TV channel mean for PR pros?

The BBC’s director-general, Tony Hall, announced last Wednesday that the BBC in Scotland is to have its very own TV Channel, in what he described as the “biggest single investment in broadcast content in Scotland for more than 20 years.”The inventively named BBC...

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28th February 2017


Back to the Future: Day One at Mobile World Congress

When the most talked about announcement at Mobile World Congress, which started on Monday in Barcelona, is a retro product created by a brand from another era when mobility was viewed from across the pond as a somewhat exotic Finnish invention, you start to get an idea...

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27th February 2017


In uncertain times, being armed with all the facts is everything

Since November I have had many conversations with clients and prospective clients involving the new administration: What does a Trump presidency mean for our business and industry? How do we re-calibrate for this new administration’s agenda? What’s the agenda with...

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24th February 2017


The by-election post-mortem

Today welcomes the addition of two new Members of Parliament: Trudy Harrison, the new Conservative MP for Copeland, and Gareth Snell, the new Labour MP for Stoke-on-Trent Central. The result is what both politicos and the bookies anticipated, with perhaps the biggest...

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24th February 2017


The by-election post-mortem

Today welcomes the addition of two new Members of Parliament: Trudy Harrison, the new Conservative MP for Copeland, and Gareth Snell, the new Labour MP for Stoke-on-Trent Central. The result is what both politicos and the bookies anticipated, with perhaps the biggest...

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24th February 2017


Grayling Brussels' Brexit Bulletin - 23 February 2017

The BREXIT Bulletin: The certainty of BrexitIs Brexit revocable?Tony Blair certainly seems to think so, calling on Remain supporters to "rise up" and challenge the political consensus to leave the EU, the Single Market, and the Customs Union.He is unlikely to be...

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23rd February 2017


Is Bigger Always Better? Five Trends in Agency Selection

Grayling's Global Business Development Director, Jon Meakin sifts the evidence, looking for clues…In my current role I am privileged to have may conversations with clients and prospective clients about the factors that inform their choice of agency. My colleagues...

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22nd February 2017


A look at the biggest social issues facing the UK

To mark the start of 2017 the Grayling Social Affairs team conducted an in-depth analysis of social issues reporting and social media commentary post-Brexit to identify which issues were concerning UK residents most.These themes are likely to continue to dominate...

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21st February 2017


Fake News – risks vs. opportunities for PR

Kevan Barber, Account Manager with our consumer division Atomic, looks at one of the most talked about subjects of 2017 so far.The Donald is tweeting about it, Channel 4 dedicated a week of programming to it and NASA has declared it the biggest threat to civilisation as...

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17th February 2017


Stand and Deliver or Sit Down and Shut Up? Comms Strategy in the...

US chief client officer, Danica Ross reflects on the conundrum facing many businesses todayWell, here I am blogging again about comms in a Trump administration era. I can’t help myself, there’s just so much to dissect. It’s like a master class playing out in real...

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17th February 2017


EU DIGITAL DIGEST: Netflix on holiday - A new era for territorial...

On 7 February, EU legislators in the Parliament and Council agreed on a new Regulation that will allow Europeans to access their online content subscriptions when travelling abroad (within EU borders).The Regulation is part of a much broader overhaul of EU copyright...

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17th February 2017


Grayling's Brexit Bulletin - 17 February 2017

The Grayling view: German elections could prove to be an extra headache for MayWith Brexit grabbing the headlines, it is often overlooked - not least in the UK - that there are three major elections this year in France, Germany, and the Netherlands, the results of which...

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16th February 2017


Communicating with consumers in the digital age

Cait Dacey from Grayling’s Bristol office looks at how businesses can lead the way in digital interaction with consumers. With digital technology continuing to develop at an alarming rate - and consumers increasingly adopting an ‘always on’ mentality - it is vital...

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14th February 2017


This Valentine’s Day…. Be careful who you get into bed with

Jon Meakin considers the ups and downs of third party endorsements.The unceremonial dropping by YouTube and Disney of online influencer PewDiePie following anti-Semitic remarks and Nazi references in some of his videos, is a cautionary tale.A whole branch of the PR...

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13th February 2017


How to Make Great Content Work Harder

Ellie Schofield, Senior Digital Manager for the Grayling digital team, assesses the importance of content and how you can make it work harder.Everyone knows that content is important, in fact it’s more than important, it’s crucial and one of the most effective ways...

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10th February 2017


Grayling Brussels' Brexit Bulletin - 10 February 2017

The Grayling view: MPs waste opportunity to hold Government to accountThe good ship Brexit continues to sail unopposed towards its destination, most likely a "hard Brexit", namely one that leaves the UK purposefully outside both the Single Market and the Customs...

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9th February 2017


The Cronut - February 2017

Welcome to the Cronut, brought to you by Grayling Brussels and Washington, DC. Similar to New Yorkers' favorite pastry the cronut (half croissant-half doughnut), our bite-sized news articles meet halfway between America and Europe, to give you a taste of major...

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7th February 2017


Five lessons a crisis communications manager can learn from Bill...

David Schraeder of our US risk and crisis comms team draws inspiration from a remarkable sporting comeback.The New England Patriots faced off against the Atlanta Falcons in Super Bowl LI this past Sunday in Houston, Texas. The excitement was running high at NRG Stadium...

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7th February 2017


Scott Pruitt:  EPA's Next Administrator?

Energy and Environment specialist, MJ Marshall considers the possible ramifications one of President Trump's more controversial nominees.Despite another boycott from Democrats, the Senate Environment and Public Works Committee recently circumvented the rules and...

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6th February 2017


What Does An AI-First World Mean For Marketeers?

Helen Ellis, Head of Atomic, Grayling's technology and consumer brand division, looks at the way AI is beginning to influence how marketeers should be thinking. Back in the Autumn Google unveiled a new foray into hardware via a suite of products, a premium...

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6th February 2017


Don't Believe The Truth

Fake news has become a buzzword over the past year in politics. Its first mainstream presence was felt around the EU referendum, when websites such as Breitbart came to prominence by using unverifiable facts to twist the story. The phenomenon has grown since then,...

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3rd February 2017


Newsflash: Newsjack, with caution.

Laura Rogers, Account Manager in our Grayling Midlands team, shares her insights on newsjacking.It appeals to a basic, rational founding within public relations – capitalise on a trend or topic to generate exposure for a brand or client. Its application is often in...

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2nd February 2017


Is Trump 'The Great Communicator'?

Danica Ross considers the communication prowess of the Tweeter-in-Chief.I had the good fortune to join Paul Taaffe, global CEO of Grayling's parent company Huntsworth, for dinner last night. And he led a spirited discourse around Trump's skills as a...

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2nd February 2017


If 2016 is any indication, Snapchat is on track to take over the...

LA’s Sarah London on the rise and rise of Snapchat… and how to capitalize on it Snapchat, now part of the parent brand Snap Inc, may have been launched in 2011, but it could be argued that 2016 was its breakout year. With more than 150 million active users, the app...

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1st February 2017


New Year, New Video Content

Cody Edwards from Grayling Scotland's PR team takes a look at how video content will play its part in PR campaigns in 2017...As we launch ourselves into the New Year, we’ve been reflecting on the undeniable impact and success certain campaigns achieved in 2016...

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31st January 2017


Three reasons why I don't judge someone else's communications cri...

Schadenfreude literally means 'damage joy' – and it is one of the quirks of becoming known as a crisis communications specialist that people want to know your views on someone else's problems.But I have stopped doing that for three reasons:1. You don't...

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31st January 2017


Is there anyone out there? Communications in the age of Trump

US Chief Client Officer, Danica Ross considers the challenges – and opportunities – of communication in the age of Trump.If you’re looking for a political rant, you can stop reading now. This piece will neither lambast nor laud the Trump administration. That’s...

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30th January 2017


The Grayling view: May - reasons to be cheerful

The Grayling view: May - reasons to be cheerfulThe fact that Theresa May not only has to obtain the UK Parliament's approval before triggering Article 50, and was forced to promise a White Paper that fleshes out her exit strategy, would normally point to a Prime...

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26th January 2017


Clean eating: wielding the power of social media

Linden Gregory, Account Executive for the Grayling UK corporate team, assesses the power of social media driving the dietary phenomenon of ‘clean eating’.“Gluten is harming us all”“Vegetables can cure cancer”These are just some of the wild, and...

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23rd January 2017


What Can We Learn from La La Land?

It’s officially movie awards season. The Oscars are on the horizon and we’re all taking a trip to La La Land to escape the gloom of the winter blues.The musical blockbuster featuring Ryan Gosling and Emma Stone is on course to become the UK box office’s most...

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23rd January 2017


Part-surprise, part-relief in Brussels – but plus ça change…

By taking Single Market membership out of the negotiations, Theresa May removed a major obstacle to reaching an agreement. Some in the institutions are surprised that May has taken this approach, seen as a rather drastic measure and one that contradicts both the...

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20th January 2017


Language and Leadership

On the eve of President Trump’s inauguration, Jon Meakin considers the impact of language on our perceptions of leaders.“We will fight them on the beaches…”“We have nothing to fear but fear itself…”“Ask not what your country can do for you…”“I look...

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16th January 2017


More Than Words

Sigrid Krupica, CEO of Grayling in Austria, takes a look at one of the main objectives of the Austrian OSCE chairmanship and the role communication plays when it comes to nurturing or preventing extremism. This year Austria has taken over the chairmanship of the...

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12th January 2017


Grayling Brussels' Brexit Bulletin - 12 January 2017

The Grayling view: Parliamentary opposition no match for MayMuch is talked about what Theresa May will do on Brexit - but what of the political opposition in the UK?The Labour Party Leader Jeremy Corbyn this week set out his position on Brexit, saying he was not...

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8th December 2016


Grayling Brussels' Brexit Bulletin - 8 December 2016

The Grayling view: Barnier gives May a reality checkHow do you like your Brexit? Hard? Soft? Or - as Theresa May mentioned this week - red, white, and blue? What about grey?It may all pale into insignificance once the negotiations actually begin, if this week's...

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7th December 2016


The Trump Bump: Make Journalism Great Again

Adrianna Abreu of Grayling San Francisco explores the spike in media subscriptions post-electionThis week, #LoveMyNewspaper has been trending on Twitter. As I read through a mix of people giving shout-outs to their local newspapers and 140 word statements on freedom of...

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7th December 2016


Human After All

James Prescott from Grayling UK discusses how the ‘human touch’ can breathe life into a story“Journalists aren’t interested in you or your organisation; they’re interested in covering great stories that are a perfect fit for their audience. So anything that...

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1st December 2016


Escaping the Catch 22: Finding a Job Without Experience

Susana Pastrana, interning in Grayling’s technology and consumer brand division in London, shares words of wisdom for those currently looking for a job or placement in public relations.The catch 22 of all college students—find a job without experience. Some people...

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1st December 2016


Grayling Brussels' Brexit Bulletin - 1 December 2016

The Grayling view: Legal challenges risk putting more pressure on timingThe legal uncertainty around Brexit - specifically, who gets to decide over triggering Article 50 - is well-documented.But now another possible legal loophole has come to light.Whether the UK needs...

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23rd November 2016


Technology Innovation: Powering A Global Economy

Will the lame duck Congress act on carbon capture technology? MJ Marshall weighs it up. Can anyone imagine a world today without technology? We have “smart” phones and “smart” watches that talk to us, keep us on schedule, tell us how far we’ve walked or run...

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22nd November 2016


The Power of YouTube Advertising

Why YouTube?Being the world’s second largest search engine and third most visited site after Google and Facebook, YouTube is a bit of a big deal and unlike fad platforms such as Vine, YouTube is not going anywhere, with more than 300 hours of video being uploaded...

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21st November 2016


NAFTA: A Personal View

Grayling's Lucia Domville gives a personal perspective on the importance - and the human impact - of international trade.The North American Free Trade Agreement (NAFTA) of 1994 changed many people's lives, as it did mine. When negotiations began, I was starting...

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16th November 2016


Letting Go Of The Wheel

Linden Gregory, Junior Account Executive of the Grayling corporate team, on how companies can communicate the safety of driverless technologyIn the last few years, driverless cars have transitioned from the fancy of science fiction to an increasing reality that we can...

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15th November 2016


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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11th November 2016


The 2016 Elections: Not Politics as Usual

Grayling DC's MJ Marshall looks to the future of a Trump administration.Okay. I flubbed it. I was one of many Americans who woke up Wednesday morning thinking Hillary Clinton had been elected the 45th President, the Senate was 50-50, with Democratic Vice President...

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11th November 2016


Is GME the Next IoT?

Fresh from Techonomy 2016, Jon Meakin considers the comms issues associated with one of the new frontiers of science.I’ve spent the last couple of days at Techonomy 2016, a conference that brings together some of the world’s foremost thinkers on technology and its...

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11th November 2016


Clinton Exits Stage Left

Grayling UK’s Tom Symondson is on the ground in Washington DC to share his thoughts on the US election result and its implications for UK politicsIt’s been a difficult few years for British progressives. Gordon Brown 2010, Ed Miliband 2015, EU Referendum 2016,...

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10th November 2016


Audience, Experience and Storytelling Tactics

San Francisco's Amy Vergara shares insights on the storytelling in the mobile-first era.I recently had the opportunity to attend the MobileMe&You2 conference in San Francisco, a one-day event discussing how mobile technology is shaking up news rooms and digital...

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10th November 2016


Paint the Country Red

DC guru, Bill Simmons summarizes the new political landscape.Voters across America stunned the collective political establishments in both parties with an emphatic victory for Donald Trump yesterday. The narrative and polls suggested coming into Election Day that Trump...

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10th November 2016


Voters as Consumers

Grayling San Francisco's Crystal Yang gives a personal view of where true power lies, in the wake of the US election results.I’m a female Korean-American, and a minority in my profession. My parents are first generation immigrants; my mother moved to the US in her...

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9th November 2016


America: The Challenge for the New Brand Manager-in-Chief

In the aftermath of the shock US Presidential election result, Jon Meakin considers America’s place in the world.Well, I didn’t expect that.In fairness, I don’t think many did. The media, the commentators, the pollsters… even the candidates themselves, almost...

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9th November 2016


Grayling Brussels' Brexit Bulletin - 8 November 2016

The Grayling view: Court decision threatens timing of - but does not actually endanger - Article 50The fallout continues following last week's High Court ruling that Parliament must scrutinise and approve the triggering of Article 50. Theresa May is appealing, with...

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8th November 2016


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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7th November 2016


Throwing Stones At Hyenas; The Ethics Of PR In Developing Markets

Chris Genasi, Managing Director of Grayling Kenya, on the ethics of PR in developing marketsI run Grayling’s office in Nairobi. We are a PR consultancy working for a mix of multinational firms and local Kenyan organisations operating throughout sub-Saharan Africa, so...

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4th November 2016


What Can Uber Teach Us About Communication?

San Francisco's Danica Ross isn't being taken for a ride...Oh no, not another blog about Uber! Yes! Another blog about Uber – but it’s not what you think. I’m not going to hold Uber up as the great unicorn, or wax philosophical about disruption. Instead,...

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4th November 2016


Who Decides? And Who Should Decide?

A Brit transplanted to the US gives a personal view on the meaning of democracy.I awoke this morning to the news that the UK’s High Court has decreed that Parliament should vote on whether Britain should leave the European Union, adding fuel to the bonfire of...

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3rd November 2016


Grayling Brussels' Brexit Bulletin - 3 November 2016

*As the Brexit Bulletin goes to press, we have just learnt that the UK High Court has ruled that the Government must get Parliamentary approval before triggering Article 50.This could delay the start of negotiations, and theoretically could mean they will never begin -...

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3rd November 2016


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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1st November 2016


In the Battle of Fintech Vs Banks, Who Will Win?

Adrianna Abreu of Grayling San Francisco re-frames the FinTech debate.Just as how Uber has disrupted yellow cabs and Netflix has disrupted Blockbuster, the rise of FinTech (banks, wealth management robos, budgeting tools, etc) has put pressure on the big banks of the...

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1st November 2016


Black Hat Uncovered

London is hosting this year’s Black Hat Europe, one of the biggest and most technical global information security events in the world, on the 1st November.The event will see the brightest professionals and researchers in the industry come together for deeply technical...

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1st November 2016


Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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27th October 2016


A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

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25th October 2016


Grayling Brussels' Brexit Bulletin - 25 October 2016

The Grayling viewUp to now the discussions around Brexit in the UK have been dominated by the Conservatives.They have been able to set the tone of the debate, largely given free reign to publicly propose (and then retract) measures to control immigration, and are seen...

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25th October 2016


Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

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21st October 2016


Lobbying in Wales

Catherine Griffith-Williams, Head of Public Affairs, considers recent events in the lobbying sectorAs explored previously, Wales’ unique decision making processes deserve bespoke solutions to the challenge of enhancing a trusted and functional democracy. Furthermore,...

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19th October 2016


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

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19th October 2016


Planning for Presidential Transition: Making the Most of Change

Companies should think now about the next four years.This year’s presidential election has been unlike any other. From the novel use of social media, to scandals, and possible Russian tampering, Election 2016 has been full of surprises. The outcome of the election may...

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18th October 2016


Pokémon Go!

Grayling UK's consumer brand and tech division, Atomic, found a way to showcase RiskIQ’s expertise through a daring news hijack of the Pokemon Go! launch. THE IDEALove it or hate it, you’d have to be living under a rock not to know that Pokémon Go! landed in...

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18th October 2016


The Magnificent Seven

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

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17th October 2016


Does Brand Power Trump Policy?

As the US Presidential Election enters its final straight, Jon Meakin ponders the power of the brand in modern politics.Some commentators have called this presidential election a low point in American democracy, dominated as it has been by tweets, tapes and...

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13th October 2016


What Can Businesses Learn From The Language Of Brexit?

Max Daniels, Account Executive for the Grayling UK corporate team, on what businesses can learn from the language of Brexit.When I heard the announcement that the UK government will scrap the Human Rights Act in favour of a British Bill of Rights, I couldn’t help but...

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12th October 2016


Five Tips For Successfully Managing A Client’s Media Centre

This week I am in Turkey as part of the Grayling team that is managing the media centre for the 23rd World Energy Congress in Istanbul, where 1,000 journalists have registered.Over the past few years I’ve been fortunate enough to work with clients who have been...

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11th October 2016


Grayling at World Energy Congress 2016

Roisin Miller shares her insights live from the World Energy Congress on the event which is making headlines (and front pages) across the world.It's not often you get to be part of an event that captures the attention of the global media (with some not too subtle...

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11th October 2016


Atomic helps raise $12 million at BGC Charity Day

Celebrities hit the Canary Wharf trading floor to support good causes.On 11 September 2001, the world stood still as the World Trade Center in New York came under attack and on that day, BGC Partners – a leading financial brokerage – lost the lives of 719 employees....

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7th October 2016


Do Media Endorsements Matter?

As the US Presidential election enters its final straights, this week has seen a slew of media endorsements. Jon Meakin asks: Do they make a difference? This is an extraordinary Presidential election by any year’s standards. The only thing the two main candidates have...

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6th October 2016


Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

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5th October 2016


Five Media Training Lessons from the Vice Presidential Debate

As a Brit living in the US, there are a number of things that fascinated me about last night’s Vice Presidential debate between Sen Tim Kaine and Gov Mike Pence: The focus on international affairs, which was welcome, but at complete odds with the mainstream American...

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5th October 2016


Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

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4th October 2016


Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

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3rd October 2016


Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

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30th September 2016


Diamonds, Flags and Colonel Gaddafi

This week saw the publication of the long awaited Diamond Review into Higher Education finance. Begun by the last Welsh Government, the Review explored the way students are funded and how to get the balance right between loans and grants. This followed the former UK...

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28th September 2016


The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

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28th September 2016


How Agencies are Learning to Walk Upright

US creative director, Will Kunkel ponders the evolution of comms.When people used to ask my beloved grandmother what I did once I graduated and started my career, her reply was almost always the same. “He does something with computers.” This was, I suppose,...

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27th September 2016


Brexit Bulletin - produced by the Grayling Brexit Unit - 26 Septe...

How long can representatives of the UK government continue to demand a halt to free movement whilst gaining all the benefits of the Single Market, including passporting?Germany's patience for one is beginning to run out, and other Member States are likely to...

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23rd September 2016


Why charity really should start at home

During recent research for a prospective third sector client, we came across a somewhat bleak picture of life in the UK today. Levels of loneliness are consistent, and sadly the proportion of people who feel they have a spouse or partner, family member or friend to rely...

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19th September 2016


How Britain Connects Online And How Brands Can Better Connect...

How Britain connects online and how brands can better connect…Naddy Onions, Grayling’s Head of UK Digital, presents a snapshot of our latest piece of research on how audiences are connecting with brands online.Social media has changed the way brands connect with...

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15th September 2016


Grayling Lunch & Learn: The power of surveys for effective Public...

On 6 September 2016 Grayling Brussels hosted its first Lunch & Learn session on Perception Surveys. 30 participants from a range of industries and sectors enjoyed an interactive session over lunch where they learned how perception surveys can bring added value to their...

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8th September 2016


Learning To Love The Dragon In Kenya

Chris Genasi, Managing Director of Grayling Kenya explains how Chinese companies must tell their African stories to keep a leading position in KenyaNairobi hosts one major trade event virtually every month. The last was the Tokyo International Conference of African...

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7th September 2016


Can “Good Writing” Be Taught?

Danica Ross from our Grayling SF office weighs on whether you can be taught to become a good writer…How do you define “good writing?” Can you do it in one or two sentences? I can’t.I’ve tried and tried for years and always wind up mimicking Justice Potter...

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6th September 2016


Post-Labor Day Political Outlook

Kim Bayliss, Steve Perry and David Murray of our DC Government Relations team take stock of the political situation...Conventional wisdom suggests that average voters don’t really start focusing on the fall elections until after Labor Day. With only a few months left...

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6th September 2016


The Inside View On Hacking The Newsroom

Grayling spoke to Trinity Mirror’s Digital Content Editor, Dave Masters, about the changing face of newsrooms and the content they seek.Newsrooms are constantly changing. They always have been and always will be. That's how it should be.Ever since I started at The...

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2nd September 2016


What's Hot at IFA?

On the 2nd of September 2016, Team Atomic - Grayling UK's consumer brand and tech division - will be putting boots on the ground in Berlin to tackle one of the big beasts of the technology trade show calendar – IFA 2016. Atomic's Gabe Trodd shares his...

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1st September 2016


What We Can Learn From Jeremy Corbyn

Roisin Miller, Senior Account Manager for the Grayling UK corporate team, on what we can learn form Jeremy Corbyn.Every day when I read the Times 'Red Box' email I am reminded by Matt Chorley that 'Jeremy Corbyn clings on, obviously.'Here stands a man,...

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31st August 2016


The UK Nationals Fight Back

Thomas Hall, from Grayling UK North writes on the future of UK national newspapers. At the beginning of this month the last two working journalists based on Fleet Street packed up their desks and left. Once known as the heart and mind of British journalism, Fleet Street...

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30th August 2016


Brands Want to Communicate Live

Peter Kraméus, from our office in Stockholm reports on a growing trend with consumer brands. A new survey from eMarketer shows that almost one in five marketers in the U.S. will definitely try live streaming as part of their communication strategy in the next six...

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26th August 2016


Brexit and Scotland’s Stages of Grief

‘I’m still at the anger stage’ said one of the participants at a recent event co-hosted by Grayling on the impact and consequences of the Brexit referendum result in Scotland, where most Scots voted clearly to remain in the EU. Clearly, only two months after the...

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22nd August 2016


Stories, Memories, and Now Moments: What Twitter’s Latest Move Me...

If you’ve been keeping up with social media news lately, you’ve probably heard all about Snapchat’s “Memories” and Instagram’s latest launch of its “Stories” feature (if you haven’t, check out our blog post on it here). Well, Twitter recently announced...

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18th August 2016


Using Tailored Messaging to Create Magic Moments

Global Head of Digital Marketing, Jan Mikulin provides a behind-the-scenes look into the development, deployment and success of an award-winning appTwo years ago, I was in a meeting with one of our major international clients, Hilton. In that meeting I shared a vision...

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12th August 2016


New Instagram Feature Stories Provokes Digital Firestorm #fakersg...

A controversial issue is heating up the social media world - the famous photo-app Instagram has just launched the new function Stories which has divided the user community. As large accounts of established brands, companies and influencers can take advantage of this,...

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10th August 2016


DACH To Basics - Understanding Germany, Austria And Switzerland

At first sight the three countries have a lot in common: The shared borders in the heart of the European Alps, the German language spoken by the majority of the inhabitants in each country, stable economies and well-functioning political systems.Of course you know that...

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8th August 2016


The Brexit Bulletin - Global Highlights

It may be August, but there is no summer break when it comes to Brexit. The Bank of England has cut interest rates to a record low, and analysts are predicting a recession in the UK, but the Eurozone still seems relatively unaffected by Brexit.In the next weeks and...

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28th July 2016


What is Spanish for Brexit?

Seen from the perspective of a country that has been without a government for over six months and with little prospect of the impasse being resolved in the immediate term, the relatively speedy and apparently pragmatic election of Theresa May as Conservative party...

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26th July 2016


Reputation, Risk and First-Responders

Meghan Gross shares new insights on reputation, risk and first-responders she discovered when presenting to students at New Jersey City University.Last week I had the great privilege of presenting to an impressive group of graduate students at New Jersey City...

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25th July 2016


To Boldly Go Where No EU Country Has Gone Before...

Jonathan Shillington, Managing Director of Grayling Middle East shares his thoughts on Brexit from the perspective of the GCC:The last month has been a cataclysmic time for UK politics. The British public voted to leave the EU with no plan in place of how to do it....

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19th July 2016


How Brands Win Over Millennials

There is plenty of information about Millennials - the most investigated generation of all times – which lead to tendencies that help to evaluate today’s youngsters from 25 to 35 years and their needs. Millennials – FOMO as a principle of lifeMillennials or...

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11th July 2016


Political Update : Theresa May to Succeed Cameron as British PM W...

Friday’s summary was due to be our final daily update, but politics is moving at an unrecognisable pace these days, just ask Theresa May. The Conservative leadership frontrunner began Monday with a speech in Birmingham to launch her leadership campaign. By midday the...

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8th July 2016


The Unravelling of Public Confidence in Politics

Apart from the obvious and very serious cost of war, in my view the price of Blair’s actions has also been an erosion in the public’s confidence in politicians. The deeply critical Chilcot report, finally published this week, throws into sharp focus a failure of...

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6th July 2016


Political Round-up 06.07.16

After seven years, 150,000 documents and 150 witnesses, Sir John Chilcot today published his report into the UK's involvement in the Iraq war. For those thinking about giving the report a skim, the final edit is 2.6 million words (four times the length of War and...

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6th July 2016


Delivering Messages With Impact

Meghan Gross, Executive Vice President at Grayling US recently had the pleasure of giving a presentation in Washington DC to a lunch and learn session of Women’s Council on Energy and the Environment (WCEE). She shares her thoughts on everything she learned from her...

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4th July 2016


Political Round-up

After seven days of high political drama in Westminster, the weekend which followed was reserved for rest and recrimination.Those recriminations continued today as Northern Ireland Minister, and prominent Boris Johnson backer, Ben Wallace MP published an extraordinary...

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1st July 2016


End-of-the-Week Political Round-up

Good afternoon,After seven days of political and financial uncertainty, Friday offers us the first real opportunity to reflect on what has taken place since the EU Referendum and consider what next week might hold during this unprecedented period of political...

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1st July 2016


EU waits for the UK to serve first

If patience with the UK was running thin before the referendum vote, then it has now hit rock bottom. At this week’s Summit, EU leaders nipped in the bud any UK hopes that it may in the future be able to be a member of the Single Market whilst having its own strict...

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29th June 2016


Political Round-up on Brexit

Tom Symondson outlines the latest insights on Brexit, from Grayling UK Public Affairs:'Earlier today politicians in Brussels put on a united front as they made clear that Britain would not be allowed access to the single market without also accepting freedom of...

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28th June 2016


Grayling Hosts Third Sector Brainfood Event

Over the course of 2016, Grayling has been hosting a series of events looking at the future of the charity sector, an area we feel passionately about from our work with Guide Dogs, the Royal British Legion and Blind Veterans to name just a few.In the summer, we welcomed...

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24th June 2016


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

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17th June 2016


Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

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15th June 2016


Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

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13th June 2016


Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

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10th June 2016


Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

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7th June 2016


It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

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6th June 2016


Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

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2nd June 2016


Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

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2nd June 2016


Ransomware is Organized Business and Increasingly Effective, But...

Recently HPE released a whitepaper on “The Business of Hacking” that show cybercriminals have an extensive network of contributors with specialized roles that operate much like a business. The combination of increasingly sophisticated attacks and the growing number...

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31st May 2016


The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

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27th May 2016


Project Fear Will Win, But Which Version?

Grayling UK's Roisin Miller quietly tears her hair out over the level of discourse in the EU Referendum debate...Speak to anyone who has tracked the EU Referendum campaign and one thing comes off, not the arguments or the message but the quality of the...

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25th May 2016


FinTech Threats and Opportunities in DC

As upstart Fintech companies continue to challenge the traditional financial industry, they’re facing increased Congressional and regulatory scrutiny, which could soon interfere with their business models and increase their costs. Consequently, we’ve been closely...

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23rd May 2016


EU’s Refugee Deal with Turkey at Risk

EU’s Refugee Deal with Turkey at RiskBack in March, Brussels and Ankara reached an agreement on a so-called ‘refugee deal’: Turkey will take back all migrants and refugees who entered Greece illegally – including Syrians – if the European Union commits to...

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23rd May 2016


Suspension Of The EU-US Visa Waiver : What’s At Stake?

Will American travelers soon be required to apply for a visa before planning their visit to the EU? Following last month’s announcement by the European Commission, the visa-free travel agreement between the transatlantic partners may be under threat. What’s the...

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23rd May 2016


Slovakia’s EU Presidency: Business as Usual?

Less than two months ago, Slovakia was still focused on the results of its Parliamentary elections, one of the key concerns being that the outcome would not allow the creation of a stable government – directly threatening Slovakia’s ability to run the Presidency of...

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13th May 2016


To Prepare For A Crisis, Begin At The End

So you’ve heard it all before, an ounce of prevention is better than a pound of cure. And you ignored it. Now you find yourself in a difficult situation in which your reputation, your company’s reputation and business are on the line. And it was all avoidable.Take...

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10th May 2016


Chatbots – The next revolution?

The idea is simple: communicate with your smartphone and order your favourite pizza in just a few steps. But will this type of interaction sit well with consumers?Microsoft is confident: ‘Bots are the new apps’, CEO Satya Nadeela declared recently during the...

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3rd May 2016


European E-Commerce Reforms Coming Soon...

Our Brussels team keeps an eye on all things digital policy-realted. Here's the latest update...The European Commission will publish its e-commerce package of reforms on 25 May, slightly later than the initial date of 18 May. The package will include legislative...

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3rd May 2016


The Sharing Economy and Trust, an Issue That Can Only be Tackled...

David Simón of Grayling Spain on the role of regulation and not getting left behind There is no doubt that sharing economy apps and platforms are becoming highly popular. Looking around, many friends and colleagues are engaging in some form of economic sharing, whether...

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3rd May 2016


Empowering Gatekeepers and Lobbyists

I have recently had the great privilege of spending a fortnight in Grayling’s Washington D.C office, immersing myself in the world of lobbying stateside, at a particularly fractious and fascinating time in US politics. It was an experience that gave more than just a...

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25th April 2016


Engaging Millennials: Three Things Banks Can Do Better

Anastasia Elaeva, Head of Corporate Communications at Grayling Russia writes a blog on how banks are strategizing to better engage millennials. As Millennials are wielding more economic power, financial services firms are trying to ramp up their digital capabilities to...

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21st April 2016


Paris’ Place de la République: Is Nuit Debout the new Occupy Wall...

Since March 31, thousands of people have been gathering every evening at the ‘Place de la République’ in Paris to share their disillusionment with institutional politics... A grassroots movement that recalls Barcelona's "Indignants" or New York's Occupy...

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21st April 2016


Mogherini’s Human Touch Belies a Steely Approach to Foreign Affai...

It is rare for politicians to show raw emotion, and those who do are often accused of courting sympathy or favor – “crocodile tears”. That cannot be said for Federica Mogherini, the politician with one of the longest job titles in the world – “High...

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21st April 2016


The 2016 Republican National Convention: What to Expect?

Later this summer (July 18-21) the Republican Convention will be held in Cleveland, Ohio. There is a tremendous amount of speculation about what might happen at the Convention, but hat exactly is the process and what issues could arise? MJ Marshall is our woman in the...

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21st April 2016


Fight Against Terrorism: Views From America (As Seen By a Europea...

Grayling Brussels' Julie Madrille found herself in Washington DC in the wake of the attacks on her city...The recent terror attacks in Brussels have triggered concerns on the other side of the Atlantic over what is perceived as a major intelligence gap. As European...

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21st April 2016


Panama Papers to Shed Some Light on Transparency in Europe

Grayling Brussels' Robert Francis assess some unexpected upside from the Panama Papers revelations.Up to now Europe has largely failed to bring about transparency in taxation matters. Luxembourg and the UK in particular have been staunch opponents – not...

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21st April 2016


EU-US Privacy Shield: What's Going On?

In February 2016, the European Commission and the United States agreed on a new framework for transatlantic data flows. The so-called Privacy Shield is set to replace the Safe Harbor agreement, which was invalidated by the European Court of Justice.Imminent approval One...

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12th April 2016


The Competing Demands of Progress and Perfection

As PR practitioners, how many times do we reinforce to our clients or our internal stakeholders the tried and true recommendations from our playbooks? Probably pretty often. Things like “Authenticity is an important quality of your communications,” or “You’re...

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31st March 2016


The Rise of Bulletproof Corporates

Are we seeing a new breed of corporates that are untouchable when it comes to reputation?For years PR practitioners have advised that building a positive corporate reputation brings many benefits to the bottom line. Whether it is impact on the share price or brand...

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14th March 2016


The Rise of Social Scepticism

Grayling UK has published a far-reaching report into Britain's online habits....The demise of social media has been greatly exaggerated. As a nation, Britain retains a ferocious appetite for sharing aspects of daily life online. However, despite over 71% admitting...

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11th March 2016


2016 Elections: Two Political Updates from Slovakia

Peter Fecko, Managing Director for CEE region writes a blog on the results of the parliamentary elections in Slovakia:I´ve been keeping an eye on the U.S. presidential primaries and caucuses over the last few weeks. The phenomenon of Donald Trump, in particular, but...

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9th March 2016


Apple Encryption Debate: Tech vs. Law Enforcement

The 700 million iPhone users around the globe are no doubt paying close attention to Apple’s legal battle in the US over whether the company should be forced to unlock the phone of a deceased suspected terrorist. A court hearing on Apple’s refusal to comply with...

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1st March 2016


BigPictureBrussels on #Brexit

Finally we have a date (23 June) for the UK referendum on EU membership, following a drawn-out EU Summit which tested EU leaders, both in terms of finding compromises and in terms of staying awake!So what was agreed at the Summit, and how will this impact EU-UK...

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26th February 2016


A New Day for Print Media?

A new national newspaper hasn’t appeared in the UK for 30 years. Does this figure point to the death of print media or do physical newspapers simply need to be revamped in order to meet the demands of today’s consumers?The 30 year streak of no new newspapers will...

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26th February 2016


The mobile device is dead. Long live Internet everywhere

Adrian Elliot of Grayling Spain spent the week at Mobile World Congress. Did he see the future?Do you remember having to wipe those SMS messages from your mobile in order to free up space in the system? Or all those commercial ‘MMS’ messages that seemed like the...

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24th February 2016


Samsung slaying the zombies to lead in VR race

Yesterday, we looked at how the first day of MWC buzz and activity had impacted on each brand’s visibility in search and social.We saw how media titles seized on the dystopian image of Zuckerberg’s address about VR and Facebook had driven huge swathes of commentary....

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23rd February 2016


Who is Winning at Mobile World Congress?

As the eyes of the (marketing) world fixate on Barcelona for the next few days, we thought we’d take a quick peak at how the main mobile brands are faring in the war for impact.Yesterday saw Samsung steal much of the media’s attention, with their Gear VR and...

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11th February 2016


Coming Soon: Connectology

Grayling UK is gearing up for the launch of Connectology - a major new report that explores the ways that in which people connect to each other, with influencers and with brands, online. Based on a survey of 5,000 nationally representative respondents in Britain, the...

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5th February 2016


SEO - the one change you should make in 2016

SEO is becoming ever more important to the success of a brand online, and as Google becomes more sophisticated than ever, now is the time to make it your priority. Grayling UK's Ellie Schofield provides some pointers.Gone are the days you can shoehorn a handful of...

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25th January 2016


What Can We Expect From the Dutch EU Presidency?

To prepare you for what promises to be a lively and testing first half of 2016, our Grayling Brussels team has prepared a guide to the Dutch EU Presidency.The Dutch are well-respected in EU circles and will be effective at pooling their rather limited resources to...

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21st January 2016


Where to Next? Tourism Trends That Will Drive the Industry in 201...

Grayling Turkey's Artanç Savaş on the major travel industry trends for this year 1. China on the moveIf you are keeping an eye on global economy columns, there is a great chance that you have already read several stories about the Chinese economy slowing down. But...

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30th December 2015


8 FOR 16 TREND #8: SHOW ME YOU KNOW ME

In the last of our 8for16 trends blog posts we consider how, in an era of instant price comparisons and product reviews, brands must foster direct emotional connections with consumers who expect consideration and customization at every turn.Relationship marketing has...

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22nd December 2015


8 FOR 16 TREND #7: POWER TO THE PEOPLE

People will continue to make the shift from consumer to citizens as they work together to demand transparency, mobilize support and affect change.Democracy in MotionNew and established civic engagement platforms will connect people and governments, enabling effective...

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16th December 2015


8 FOR 16 TREND #6: THE ART OF NOW

As mobile becomes the dominant platform for communications globally and contactless payment figures soar, 2016’s consumers will demand instant gratification and ever more frictionless experiences. 2015 was the year in which Google confirmed that more searches take...

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11th December 2015


8 FOR 16 TREND #5: SPOTLIGHT ON DARK SOCIAL

People will shift from broadcasting content on public news feeds to more intimate connections with small fluid groups via messaging apps, text and email. Organizations will seek to inspire, enable and track sharing in the dark.The Intimacy AdvantageSticking with our...

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9th December 2015


8 FOR 16 TREND #4: RETURN TO FIRST PRINCIPLES

We’ll see rapid changes in consumer behavior, as the sharing economy mainstreams across markets. Nothing is sacred – expect new models for everything from finance to healthcare, as the next generation rips up the rule books and reimagines the future.Reinventing the...

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4th December 2015


8 FOR 16 TREND #3: VIDEO KILLED THE RADIO STAR

Video Killed the Radio StarWhat are the implications for comms as the ‘play’ button becomes ubiquitous?The fact is, video is going to kill just about every other medium in 2016 as it continues its seemingly unstoppable takeover of the global web. The numbers are...

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3rd December 2015


Crisis Communications: Social Media a Must, Not an Option

Social media is one of the most efficient ways to communicate and engage with relevant audiences that are either impacted by or emotionally invested in a crisis situation. It’s not so much whether a crisis response should include a social media component but rather,...

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30th November 2015


8 FOR 16 TREND #2: LIFE ANALYSTS

We will see consumers take ownership of their personal data and become more sophisticated in how they integrate, benchmark and compare it, to gain insights into their behavior and improve their wellbeing. Brands that enable this will be welcomed into our daily...

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26th November 2015


8 FOR 16 TREND #1

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26th November 2015


8 FOR 16 TREND #1: BRAND COMPASSION

As altruistic Millennials wield greater market power and also greater power in the marketing department, brands will have to establish social relevance as well as product relevance.This is not just about organizations throwing money at CSR initiatives to help right...

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24th November 2015


PR is the New Power, and with Power Comes Responsibility

When I started working in communications in the late 1980s, the dominant forces of mass communication were advertising and media organizations. Back then it was a simpler world: advertisers created ads; placed them in newspapers or on TV; and told people what they...

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18th November 2015


Why Should We Care About COP21?

Despite the horrific terror attacks in Paris on Friday night, the global climate change summit in Paris, called COP21, will still go head at the end of November. This is important as it not only defies the terrorists but is an opportunity for world leaders to support...

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30th October 2015


Lessons from Terminator: PR is in permanent transition

One week PR is “Dead”, the next it’s “Mid-Transition”. The true picture is that PR is permanently in flux and therefore needs constant redefinition. Agility is at the core and will decide the winners and losers in this fast-growing industry. It’s time to be...

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30th October 2015


When it comes to PR, time shouldn’t equal money

A successful brand proposition is founded upon solid communication, storytelling and conversation, so it makes sense that PR should be taking more of a share of the spend. This post originally appeared in Brandwatch.There’s been much debate recently about the...

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30th October 2015


Content? It’s all about the people

With so much talk over the future of content, it’s time to ignore the hype and get back to basics.Whether we like it or not, the word ‘content’ has come to encompass a whole breadth of publishing formats. If we accept advertising legend Dave Trott’s point that...

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29th October 2015


Conferences should be about insight, not obsessive Tweeting!

Last week marked Social Media Week, London, a series of events, seminars and conferences marked not only by the hashtag #SMWLDN but also by thisisnotaninsight.tumblr – an excellent collection of some of the most inane, illogical, ill-thought through, and downright...

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29th October 2015


Defining Sustainability in Business

There are many definitions for sustainability, which can make defining corporate values a challenge. For a business, sustainability is not simply about environmental stewardship or long-term financial performance, but about adhering to multiple principles. So what...

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29th October 2015


Should PR lead brand building?

There’s a huge land grab going on in our industry over who owns what in communications. A recent survey of Chief Marketing Officers (CMOs) found that many believe that PR should not lead brand building. I disagree. Here’s why.The road to truly integrated...

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29th October 2015


Twitter – the ultimate discovery engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

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28th October 2015


How to pin down a great strategy

Pinterest is one of the fastest-growing networks and it’s showing no signs of slowing down. With over 70 million people using it each month and a third of millennials choosing to use Pinterest over Google for discovery, Pinterest is becoming a major traffic driver.The...

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