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Free thinking from Grayling people

14th December 2017


Chile and Peru find a voice

Max Cano of Grayling’s Chilean affiliate, Mazicorp, shares his thoughts on following his attendance at a communications industry conference in Brazil.I recently returned from Brazil, where my agency, Mazicorp, was the only Chilean representative to participate in the...

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14th December 2017


Play Time

Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and personality through each customer interaction, delivering the...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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13th December 2017


Small is the New Big

As the pace of change gets faster, organizations of all sizes are embracing the start-up mentality. In the latest of our 2018 Trends predictions, Grayling’s San Francisco MD, Alan Dunton explains why everyone wants to be a start-up. From Grayling’s San Francisco...

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8th December 2017


Why brands should be making stories, not just telling them

Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian Wilfer, Senior Strategic Planning Director for Grayling Germany, on our...

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6th December 2017


Hot in the City

As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...

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4th December 2017


Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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29th November 2017


Sniffing out Instagram success

San Francisco's Brigit Carlson shares tips for Instagram success from the unlikeliest of places. When you’re going through the security line at the airport this holiday season and you get pulled aside because your pant cuffs set the full body scanner off – as...

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23rd November 2017


Black Friday: From Sales Opportunity to Brand Opportunity

Although Thanksgiving is a holiday based on the premise of being grateful, it has long been tied to consumerism. Originally slated for the last Thursday in November, it is said Thanksgiving’s recurrence was switched to the fourth Thursday of the month in 1939 due to...

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21st November 2017


Did Justice League even have a chance?

Crystal Yang wonders whether 'negativity bias' is responsible for the flop of Justice League.If I were to partake in #WCW, every Wednesday would be a tribute to Gal Gadot. I can’t go as far as to say that I’m her No. 1 fan, but I can say that I’m more of a...

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13th November 2017


A reflection on moving to Silicon Valley and joining Techonomy 20...

San Francisco's Tenaya Goldsen joined a conference of some of the world's biggest thinkers. When I moved to San Francisco, just over four months ago, I suspected that technology would continue to be an evolving part of my everyday life – but I did not realize...

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12th November 2017


On KPIs and Measurement…

Chief Client Officer, Danica Ross makes the case for rigorous measurement.This month I’ve had the honor and pleasure of serving on the judging panel for the ICCO Global Awards. And, truly, what a pleasure it’s been. It was a rare joy to just sit down with a large...

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