Free thinking from Grayling people
11th October 2017
Leading from the Back: Why Pushing Beats Dragging, Every Time
Last week, Grayling’s global head of strategic services, Jon Meakin made a presentation to the ICCO Summit, on the nature of innovation, and how clients and agencies working together can push the envelope. Below is a transcript of Jon’s presentation. Good afternoon,...Read More
28th September 2017
The secrets to successful client relationships
Tips for achieving romantic success are plentiful and lapped up as people search for the Holy Grail and the gateway to eternal happiness (one leading to the other is generally a given). The fact that there are endless advice columns and blogs on the topic belies the...Read More
The Advantage Series
Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.Read More
22nd September 2017
Lessons from an earthquake - by someone who was there
Executive vice president, Lucia Domville was on business in Mexico City when the earthquake struck this week. She reflects on the role of the media and social media... good and bad.I lived through Mexico’s earthquake in 1985. Then, many more buildings collapsed, and...Read More
11th September 2017
3 KPIs that can actually hurt ROI
September is AMEC Measurement Month making today an ideal time to discuss the big question: How do you measure success? It’s the question that shows up on every RFP. And the one that the communications field, as a whole, still struggles to answer.Too often, valiant...Read More
6th September 2017
Anastasia Elaeva on Arts Patronage for Communication Director Mag...
Following the launch of her Brands and the Arts whitepaper, Anastasia Elaeva - Head of Corporate Communications, writes about Arts Patronage 2.0 in a contribution to the September issue of the Communication Director Magazine published by the European Association of...Read More
4th September 2017
Has Google’s Latest Update Killed Search As We Know It?
Alex Judd, GCore Business Director, scrutinises the sensationalist headlines about Google’s homepage change. Is their search bar really on the way out?Why All The Fuss?Recently, Google announced a rather dramatic change to its homepage. Dramatic because it's the...Read More
28th August 2017
When is news not news?
Sifting fact from fiction in a Twitter timeline.Like many people, I now look to Twitter as a source of breaking news, analysis and opinion (so so much opinion). The wonderful thing about Twitter, of course, is that everyone’s feed is a reflection of their diverse...Read More
28th August 2017
Honey, did you take out the trash?
Grayling’s Jon Meakin reflects on the importance of timing.Watching the news on Friday evening reminded me of an episode of The West Wing, ‘Take Out the Trash Day’. In that episode, Deputy Chief of Staff Josh Lyman explains the concept of “taking out the...Read More
23rd August 2017
I’m no expert, but….
“When feeling trumps knowing - how to be a trusted expert in a time when no one trusts experts”Experts, what do they know? Those with in-depth knowledge have had a rough time of it lately. When the UK voted to leave the European Union, the air was full of the...Read More
18th August 2017
When business and politics collide
Jon Meakin reflects on a tumultuous week in American business and politics. Business and politics always overlap, but this week they collided in a spectacular fashion, when CEOs of some of America’s top companies turned their back on the President, resigning from his...Read More
10th August 2017
What does "off the record" mean, anyway?
Vetreran reporter, Eric Taub gives the journalist's perspective. As Grayling Chief Client Officer, Danica Ross, so aptly pointed out, short-lived White House communications chief Anthony Scaramucci got himself fired not just because of the crass, gross comments he...Read More