18th May 2017
The agency has already released a series of thought-leadership reports that center on key global health issues, including global obesity, cesarean rates and mental health. Other activity includes managing the health insurance provider’s press office, developing campaigns focused on showcasing new products, and promoting reliable thought-leadership and international healthcare solutions around the world.
Anna Tomlinson, comms director at Aetna International, says: “This is a pivotal time for us, as we expand into new markets, launch new products and continue to broaden our offering in Population Health around the world. We are delighted to be working with Grayling, as their deep knowledge of our key markets will help us to build our profile and raise awareness of our global footprint and capabilities.”
Grayling UK CEO, Sarah Scholefield adds: “This new relationship between Grayling and Aetna International is extremely exciting. Leading from our central London hub, we have already started work across our global network to build Aetna International’s global market presence, which already provides international private medical insurance to over 700,000 members across the world.”
Aetna International is the international private medical insurance arm of US-insurer Aetna Enterprise.
23rd November 2017
Prizma Gold Award for Grayling Hungary
Grayling Hungary’s ‘Bring your parents to work day’ campaign for GE Digital has won the Gold Award from Kreatív Prizma PR Award 2017 in the Employer Branding category. The Prizma is the most...Read More
21st November 2017
New Affiliates Extend LatAm Network
Grayling has extended its Latin American reach, with the signing of a new strategic alliance with the agency Mazicorp SpA, which operates in Chile and Peru.With this new agreement, Grayling...Read More
20th November 2017
Fresh air, fresh PR: Daikin Central Europe appoints Grayling Austria
Daikin Central Europe (CE) – one of the world's leading manufacturers and distributors of air conditioning systems, heat pumps and cooling solutions for private, commercial and industrial use -...Read More