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Szabad gondolkodás a Grayling szakembereitől.

2017 május 9


Senior PR tanácsadót keresünk

Magyarország egyik vezető nemzetközi ügynöksége Senior PR tanácsadót keres.Ha - szenvedélyed a kommunikáció,- kiválóan írsz és beszélsz angolul,- széleskörű médiakapcsolatokkal rendelkezel,- otthonosan mozogsz az integrált kampányokban,- mindig van...

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2017 május 8


PR munkatársat keresünk

PR munkatársat keresünk Magyarország egyik vezető nemzetközi ügynökségéhez.Ha - szenvedélyed a kommunikáció,- kitűnően írsz és beszélsz angolul és magyarul,- érdekel a média világa,- otthonosan mozogsz a közösségi médiában,- képes vagy...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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2017 március 31


Stressed? How to make your CV stand out from the rest

Global Marketing and Business Development intern Shane Staudle reveals his keys to making your CV stand out…The job market has always been competitive and as young adults with little experience it can be difficult to get your CV in front of proper eyes. This is why it...

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2016 december 15


The Magnificent Seven

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

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2016 november 15


Is This Real Time?

Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but never has it been so true as when considering the demands of younger...

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2016 november 8


One Small Step for a Brand…

Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands increasingly focus their marketing campaigns on social channels, we are...

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2016 november 3


Strange Bedfellows, or Pragmatic Policy-Making?

Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the UK’s historic decision to leave the European Union, and all of the...

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2016 november 1


Things Just Got Real

Our Global Head of Brands, Daniel Cohen on the fourth of our #7for17 trends series, Hybrid RealityDo you remember when playing Pokémon meant trading cards in the playground with your friends? It’s a distant memory. With 100m downloads and over $10m/day earnings, the...

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2016 október 27


A New Breed of Influencers Comes of Age

Global Creative Director, Victor Benady considers the coming of age of the new generation of social influencers, as part of our #7for17 trends series.Social influencers are not a new phenomenon, with many brands now considering them an essential element to their media...

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2016 október 25


Can CEOs Fill the Trust Vacuum?

UK Managing Director Sarah Scholefield, on the second of our #7for17 trends, The Uncertainty FactorIt is safe to say that our confidence in political elites has plummeted to an all-time low. After the shock of Brexit, or watching in awe as the upcoming US election...

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2016 október 19


It’s All About Me!

Our Middle East, Turkey and Africa CEO, Loretta Ahmed considers the first of our major trend predictions for 2017.So much is written and said about the Internet of Things (IoT) that it is sometimes easy to lose sight of the benefits of this technological revolution; I...

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2016 október 18


The Magnificent Seven

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends...

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2016 október 6


Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

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2016 október 5


Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

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2016 október 4


Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

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2016 október 3


Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

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2016 szeptember 28


The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

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2016 június 24


Britain chooses Brexit

With the final results now declared, Britain has voted to leave the European Union. From the initial figures in Sunderland and Newcastle around midnight, it was obvious that Remain was facing an uphill battle. As results trickled in overnight, the picture in favour of...

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2016 június 17


Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

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2016 június 15


Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

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2016 június 13


Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

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2016 június 10


Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

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2016 június 7


It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

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2016 június 6


Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

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2016 június 2


Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

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2016 május 31


The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

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2016 május 10


Engaging Millennials: Three Things Banks Can Do Better

Anastasia Elaeva, Head of Corporate Communications at Grayling Russia writes a blog on how banks are strategizing to better engage millennials.As Millennials are wielding more economic power, financial services firms are trying to ramp up their digital capabilities to...

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2016 május 10


The Sharing Economy and Trust, an Issue That Can Only be Tackled...

David Simón of Grayling Spain on the role of regulation and not getting left behind There is no doubt that sharing economy apps and platforms are becoming highly popular. Looking around, many friends and colleagues are engaging in some form of economic sharing, whether...

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2016 március 1


BigPictureBrussels on #Brexit

Finally we have a date (23 June) for the UK referendum on EU membership, following a drawn-out EU Summit which tested EU leaders, both in terms of finding compromises and in terms of staying awake!So what was agreed at the Summit, and how will this impact EU-UK...

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2016 február 29


Who is Winning at Mobile World Congress?

As the eyes of the (marketing) world fixate on Barcelona for the next few days, we thought we’d take a quick peak at how the main mobile brands are faring in the war for impact.Yesterday saw Samsung steal much of the media’s attention, with their Gear VR and...

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2016 február 4


PR Account Executive munkatársat keresünk!

A Grayling, Magyarország egyik vezető PR ügynöksége, PR területre Account Executive munkatársat keres budapesti irodájába. Olyan ambiciózus munkatársat keresünk, akinek már van valamennyi tapasztalata a PR területén, szeret újságírókkal...

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2016 január 4


8 FOR 16 TREND #8: SHOW ME YOU KNOW ME

In the last of our 8for16 trends blog posts we consider how, in an era of instant price comparisons and product reviews, brands must foster direct emotional connections with consumers who expect consideration and customization at every turn.Relationship marketing has...

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2016 január 4


8 FOR 16 TREND #7: POWER TO THE PEOPLE

People will continue to make the shift from consumer to citizens as they work together to demand transparency, mobilize support and affect change.Democracy in MotionNew and established civic engagement platforms will connect people and governments, enabling effective...

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2016 január 4


8 FOR 16 TREND #6: THE ART OF NOW

As mobile becomes the dominant platform for communications globally and contactless payment figures soar, 2016’s consumers will demand instant gratification and ever more frictionless experiences.2015 was the year in which Google confirmed that more searches take...

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2016 január 4


8 FOR 16 TREND #5: SPOTLIGHT ON DARK SOCIAL

People will shift from broadcasting content on public news feeds to more intimate connections with small fluid groups via messaging apps, text and email. Organizations will seek to inspire, enable and track sharing in the dark.The Intimacy AdvantageSticking with our...

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2016 január 4


8 FOR 16 TREND #4: RETURN TO FIRST PRINCIPLES

We’ll see rapid changes in consumer behavior, as the sharing economy mainstreams across markets. Nothing is sacred – expect new models for everything from finance to healthcare, as the next generation rips up the rule books and reimagines the future.Reinventing the...

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2015 december 8


8 FOR 16 TREND #3: VIDEO KILLED THE RADIO STAR

Video Killed the Radio StarWhat are the implications for comms as the ‘play’ button becomes ubiquitous?The fact is, video is going to kill just about every other medium in 2016 as it continues its seemingly unstoppable takeover of the global web. The numbers are...

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2015 december 8


8 FOR 16 TREND #2: LIFE ANALYSTS

We will see consumers take ownership of their personal data and become more sophisticated in how they integrate, benchmark and compare it, to gain insights into their behavior and improve their wellbeing. Brands that enable this will be welcomed into our daily...

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2015 december 8


8 FOR 16 TREND #1

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2015 november 3


When it comes to PR, time shouldn’t equal money

A successful brand proposition is founded upon solid communication, storytelling and conversation, so it makes sense that PR should be taking more of a share of the spend.This post originally appeared in Brandwatch.There’s been much debate recently about the expansion...

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2015 november 3


Lessons from Terminator: PR is in permanent transition

One week PR is “Dead”, the next it’s “Mid-Transition”. The true picture is that PR is permanently in flux and therefore needs constant redefinition. Agility is at the core and will decide the winners and losers in this fast-growing industry. It’s time to be...

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2015 november 3


Twitter – the ultimate discovery engine?

This article by Chris Owen of Grayling originally appeared in Brandwatch.Recent weeks have seen yet further discussion about the future of Twitter – and by extension its true monetary value, and how it can set about realizing its undoubted potential.The network has...

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2015 november 3


Gyakornoki programot indított a MAKSZ PR szekció

A Magyarországi Kommunikációs Ügynökségek Szövetsége (MAKSZ) idén megalakult pr-szekciójának tagügynökségei közös gyakornoki program életre hívásáról döntöttek legutóbbi szekcióülésükön. Ennek értelmében az ACG Pro, a Café PR, a Grayling,...

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